Brandwave

Chrono24 vs Watchfinder & Co.:Which is more popular?

In September 2026, Chrono24 had more branded searches than Watchfinder & Co. among watch retailers in the United States. Chrono24 had about 246,000 branded searches, while Watchfinder & Co. had 27,100. Chrono24 made up 23.1% of all watch retailer searches we track, and Watchfinder & Co. accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about watch retailers, Watchfinder & Co. appeared in three of the five answers and Chrono24 in two. Watchfinder & Co. was mentioned before Chrono24 in two out of three answers.

Among watch retailers in the United States in September 2026

Who do people search for more?

Chrono24, about 9 searches for every 1 for Watchfinder & Co.

Chrono24 246K searchesWatchfinder & Co. 27.1K searches

Who does AI mention more?

Watchfinder & Co., mentioned in 3 of 5 answers, Chrono24 in 2

Watchfinder & Co. in 3 of 5Chrono24 in 2 of 5

Who does AI recommend more?

Watchfinder & Co., named ahead of Chrono24 in 2 of 3 answers

Watchfinder & Co. first in 2Chrono24 first in 1

Follow Chrono24 vs Watchfinder & Co. and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top watch retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Watchfinder & Co. was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Chrono24 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Watchfinder & Co. was listed before Chrono24 in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bob's Watches1st
  2. Watchfinder & Co.2nd
  3. Chrono243rd
  4. Watches of Switzerland4th
  5. Jomashop5th
  6. The 1916 Company–
  7. Bucherer–
  8. Crown & Caliber–
  9. Authentic Watches–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bob's Watches4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Watchfinder & Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chrono242 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jomashop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Watches of Switzerland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The 1916 Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bucherer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crown & Caliber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Authentic Watches0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about watch retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Is Chrono24 or Watchfinder & Co. more popular in search?

This chart shows how often people search Google for Chrono24 and Watchfinder & Co. by name. Each line represents a brand's share of searches for all nine watch retailers we track, month by month, from searches in United States.

Chrono24 and Watchfinder & Co. among watch retailers in the United States, by month

Share of searches by month for Chrono24, Watchfinder & Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthJomashopChrono24The 1916 CompanyWatches of SwitzerlandWatchfinder & Co.BuchererBob's WatchesCrown & CaliberAuthentic Watches
Oct 202566.6%19.8%4.3%4%2.7%1.5%0.53%0.43%0.29%
Nov 202569.9%17%4.7%3.4%2.3%1.5%0.68%0.3%0.3%
Dec 202569.1%16.8%5.2%4.1%2.3%1.2%0.68%0.3%0.3%
Jan 202666.3%19.7%4.3%4%2.7%1.4%0.97%0.35%0.28%
Feb 202663.1%22.9%4.6%3.8%2.5%1.4%0.92%0.5%0.27%
Mar 202667.2%19.9%4%3.3%2.7%1.5%0.98%0.29%0.24%
Apr 202663.5%23%4.2%3.8%2.5%1.4%0.93%0.27%0.27%
May 202662.5%22.7%4.5%4.6%2.5%1.7%1.1%0.27%0.22%
Jun 202663.8%23.2%4.3%3.8%2.1%1.4%0.93%0.27%0.27%
Jul 202667.2%19.9%4%4%2.2%1.5%0.8%0.24%0.19%
Aug 202663.1%22.9%4.2%4.6%2.5%1.4%0.92%0.22%0.18%
Sep 202663.8%23.1%4.2%3.8%2.5%1.4%0.76%0.18%0.15%

How has the Chrono24 and Watchfinder & Co. comparison changed over the last 12 months?

3 findings

How did search popularity change for United States watch retailers in September 2026?

2 changes

  1. Estimated monthly branded searches for Chrono24 in the United States rose 49.1% over 12 measured months, from 165K to 246K in September 2026.

  2. Estimated monthly branded searches for Watchfinder & Co. in the United States rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chrono24’s and Watchfinder & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chrono24

1 branded search term

  • chrono24

Watchfinder & Co.

1 branded search term

  • watchfinder

How the Brand Demand Index is measured

Other head-to-heads among watch retailers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free