Brandwave

Jomashop vs Watches of Switzerland:Which is more popular?

In September 2026, Jomashop had more branded searches than Watches of Switzerland among watch retailers in the United States. Jomashop had about 680,000 branded searches, while Watches of Switzerland had 40,500. Jomashop made up 63.8% of all watch retailer searches we track, and Watches of Switzerland accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about watch retailers, Jomashop and Watches of Switzerland each appeared in one of the five answers. Jomashop and Watches of Switzerland were each mentioned first in one of the two answers that named either.

Among watch retailers in the United States in September 2026

Who do people search for more?

Jomashop, about 17 searches for every 1 for Watches of Switzerland

Jomashop 680K searchesWatches of Switzerland 40.5K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Jomashop in 1 of 5Watches of Switzerland in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Jomashop first in 1Watches of Switzerland first in 1

Follow Jomashop vs Watches of Switzerland and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top watch retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jomashop was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Watches of Switzerland was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Jomashop and Watches of Switzerland were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bob's Watches1st
  2. Watchfinder & Co.2nd
  3. Chrono243rd
  4. Watches of Switzerland4th
  5. Jomashop5th
  6. The 1916 Company–
  7. Bucherer–
  8. Crown & Caliber–
  9. Authentic Watches–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bob's Watches4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Watchfinder & Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chrono242 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jomashop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Watches of Switzerland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The 1916 Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bucherer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crown & Caliber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Authentic Watches0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about watch retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Is Jomashop or Watches of Switzerland more popular in search?

This chart shows how often people search Google for Jomashop and Watches of Switzerland by name. Each line represents a brand's share of searches for all nine watch retailers we track, month by month, from searches in United States.

Jomashop and Watches of Switzerland among watch retailers in the United States, by month

Share of searches by month for Jomashop, Watches of Switzerland. The figures are in the table below the chart.

View monthly share of searches table
MonthJomashopChrono24The 1916 CompanyWatches of SwitzerlandWatchfinder & Co.BuchererBob's WatchesCrown & CaliberAuthentic Watches
Oct 202566.6%19.8%4.3%4%2.7%1.5%0.53%0.43%0.29%
Nov 202569.9%17%4.7%3.4%2.3%1.5%0.68%0.3%0.3%
Dec 202569.1%16.8%5.2%4.1%2.3%1.2%0.68%0.3%0.3%
Jan 202666.3%19.7%4.3%4%2.7%1.4%0.97%0.35%0.28%
Feb 202663.1%22.9%4.6%3.8%2.5%1.4%0.92%0.5%0.27%
Mar 202667.2%19.9%4%3.3%2.7%1.5%0.98%0.29%0.24%
Apr 202663.5%23%4.2%3.8%2.5%1.4%0.93%0.27%0.27%
May 202662.5%22.7%4.5%4.6%2.5%1.7%1.1%0.27%0.22%
Jun 202663.8%23.2%4.3%3.8%2.1%1.4%0.93%0.27%0.27%
Jul 202667.2%19.9%4%4%2.2%1.5%0.8%0.24%0.19%
Aug 202663.1%22.9%4.2%4.6%2.5%1.4%0.92%0.22%0.18%
Sep 202663.8%23.1%4.2%3.8%2.5%1.4%0.76%0.18%0.15%

How has the Jomashop and Watches of Switzerland comparison changed over the last 12 months?

3 findings

How did search popularity change for United States watch retailers in September 2026?

2 changes

  1. In September 2026, Jomashop gained share of searches among watch retailers in the United States, from 63.1% to 63.8%.

  2. In September 2026, Watches of Switzerland lost share of searches among watch retailers in the United States, from 4.6% to 3.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Jomashop’s and Watches of Switzerland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jomashop

2 branded search terms

  • jomashop
  • jomashop perfume

Watches of Switzerland

1 branded search term

  • watches of switzerland

How the Brand Demand Index is measured

Other head-to-heads among watch retailers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free