Chrono24 vs The 1916 Company:Which is more popular?
In September 2026, Chrono24 had more branded searches than The 1916 Company among watch retailers in the United States. Chrono24 had about 246,000 branded searches, while The 1916 Company had 45,200. Chrono24 made up 23.1% of all watch retailer searches we track, and The 1916 Company accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about watch retailers, Chrono24 appeared in two of the five answers and The 1916 Company in none.
Who do people search for more?
Chrono24, about 5 searches for every 1 for The 1916 Company
Who does AI mention more?
Chrono24, mentioned in 2 of 5 answers, The 1916 Company in 0
Who does AI recommend more?
Chrono24, the only one of the two named
Follow Chrono24 vs The 1916 Company and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top watch retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chrono24 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The 1916 Company did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bob's Watches4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Watchfinder & Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Chrono242 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jomashop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Watches of Switzerland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The 1916 Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bucherer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crown & Caliber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Authentic Watches0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watch retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a luxury watch online in the US?”
Asked ChatGPT
“Which sites are trustworthy for buying a pre-owned Rolex?”
Asked ChatGPT
“Is it safe to buy a discounted designer watch online?”
Searched Google, AI Overview
“luxury watches”
Searched Google, AI Overview
“used rolex”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Chrono24 or The 1916 Company more popular in search?
This chart shows how often people search Google for Chrono24 and The 1916 Company by name. Each line represents a brand's share of searches for all nine watch retailers we track, month by month, from searches in United States.
Share of searches by month for Chrono24, The 1916 Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jomashop | Chrono24 | The 1916 Company | Watches of Switzerland | Watchfinder & Co. | Bucherer | Bob's Watches | Crown & Caliber | Authentic Watches |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 19.8% | 4.3% | 4% | 2.7% | 1.5% | 0.53% | 0.43% | 0.29% |
| Nov 2025 | 69.9% | 17% | 4.7% | 3.4% | 2.3% | 1.5% | 0.68% | 0.3% | 0.3% |
| Dec 2025 | 69.1% | 16.8% | 5.2% | 4.1% | 2.3% | 1.2% | 0.68% | 0.3% | 0.3% |
| Jan 2026 | 66.3% | 19.7% | 4.3% | 4% | 2.7% | 1.4% | 0.97% | 0.35% | 0.28% |
| Feb 2026 | 63.1% | 22.9% | 4.6% | 3.8% | 2.5% | 1.4% | 0.92% | 0.5% | 0.27% |
| Mar 2026 | 67.2% | 19.9% | 4% | 3.3% | 2.7% | 1.5% | 0.98% | 0.29% | 0.24% |
| Apr 2026 | 63.5% | 23% | 4.2% | 3.8% | 2.5% | 1.4% | 0.93% | 0.27% | 0.27% |
| May 2026 | 62.5% | 22.7% | 4.5% | 4.6% | 2.5% | 1.7% | 1.1% | 0.27% | 0.22% |
| Jun 2026 | 63.8% | 23.2% | 4.3% | 3.8% | 2.1% | 1.4% | 0.93% | 0.27% | 0.27% |
| Jul 2026 | 67.2% | 19.9% | 4% | 4% | 2.2% | 1.5% | 0.8% | 0.24% | 0.19% |
| Aug 2026 | 63.1% | 22.9% | 4.2% | 4.6% | 2.5% | 1.4% | 0.92% | 0.22% | 0.18% |
| Sep 2026 | 63.8% | 23.1% | 4.2% | 3.8% | 2.5% | 1.4% | 0.76% | 0.18% | 0.15% |
How has the Chrono24 and The 1916 Company comparison changed over the last 12 months?
3 findings
- Chrono24 was ahead of The 1916 Company in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chrono24’s share of searches among watch retailers in the United States moved from 19.8% to 23.1%, and its estimated monthly branded searches moved from 165K to 246K.
- Across the 12 months ending September 2026, The 1916 Company’s share of searches among watch retailers in the United States moved from 4.3% to 4.2%, and its estimated monthly branded searches moved from 36.2K to 45.2K.
How did search popularity change for United States watch retailers in September 2026?
2 changes
In September 2026, The 1916 Company rose from 4th to 3rd among watch retailers in the United States.
Estimated monthly branded searches for Chrono24 in the United States rose 49.1% over 12 measured months, from 165K to 246K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Chrono24’s and The 1916 Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chrono24
1 branded search term
- chrono24
The 1916 Company
2 branded search terms
- 1916 company
- watchbox
Other head-to-heads among watch retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.