ShipStation vs USPS:Which is more popular?
In September 2026, USPS had more branded searches than ShipStation among shipping label platforms in the United States. USPS had about 71,700 branded searches, while ShipStation had 60,700. USPS made up 4.4% of all shipping label platform searches we track, and ShipStation accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about shipping label platforms, USPS appeared in all five answers and ShipStation in three. ShipStation was mentioned before USPS in three out of five answers.
Who do people search for more?
USPS, about 18% more searches than ShipStation
Who does AI mention more?
USPS, mentioned in every answer we collected
Who does AI recommend more?
ShipStation, named ahead of USPS in 3 of 5 answers
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Top shipping label platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, USPS appeared in all five answers. ShipStation was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ShipStation was listed before USPS in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pirate Ship1st
Shippo2nd- USPS3rd
- ShipStation4th
FedEx5th
Easyship6th
Veeqo7th
EasyPost8th
Stamps.com–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- USPS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pirate Ship4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shippo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FedEx4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ShipStation3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Easyship3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Veeqo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- EasyPost1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stamps.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shipping label platforms
5 answers
Asked ChatGPT
“Which shipping label platform should I use in the US?”
Asked ChatGPT
“What are the best shipping label platforms in the US?”
Asked ChatGPT
“What's the best shipping label platform in the US for shipping orders?”
Searched Google, AI Overview
“buy shipping labels”
Searched Google, AI Overview
“print shipping labels”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is ShipStation or USPS more popular in search?
This chart shows how often people search Google for ShipStation and USPS by name. Each line represents a brand's share of searches for all nine shipping label platforms we track, month by month, from searches in United States.
Share of searches by month for USPS, ShipStation. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pirate Ship | Shippo | USPS | ShipStation | Stamps.com | FedEx | EasyPost | Easyship | Veeqo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.2% | 10.4% | 6.9% | 6.4% | 1.9% | 1% | 0.85% | 0.6% | 0.69% |
| Nov 2025 | 74.1% | 10.8% | 5.9% | 4.5% | 2% | 0.72% | 0.72% | 0.62% | 0.59% |
| Dec 2025 | 72.3% | 10.6% | 7.9% | 4.3% | 2.4% | 0.71% | 0.71% | 0.58% | 0.58% |
| Jan 2026 | 72.4% | 10.5% | 7.2% | 4.3% | 2.4% | 1.1% | 1.1% | 0.58% | 0.58% |
| Feb 2026 | 73.5% | 10.7% | 5.9% | 4.4% | 2.4% | 1.1% | 0.88% | 0.59% | 0.59% |
| Mar 2026 | 74.8% | 10.8% | 5.4% | 3.9% | 2% | 1.1% | 0.89% | 0.49% | 0.6% |
| Apr 2026 | 70.7% | 12.4% | 5.7% | 5% | 2.3% | 1.5% | 1% | 0.57% | 0.69% |
| May 2026 | 68.4% | 12% | 8.8% | 4.6% | 1.8% | 2.2% | 0.99% | 0.46% | 0.67% |
| Jun 2026 | 69.3% | 10% | 11.1% | 4.1% | 1.5% | 2.3% | 0.83% | 0.42% | 0.45% |
| Jul 2026 | 68.1% | 9.8% | 12.5% | 3.3% | 1.2% | 3.3% | 0.81% | 0.42% | 0.45% |
| Aug 2026 | 71% | 10.3% | 9.3% | 3.5% | 1.3% | 2.8% | 0.85% | 0.41% | 0.46% |
| Sep 2026 | 76.4% | 11.1% | 4.4% | 3.8% | 1.4% | 1.1% | 0.75% | 0.54% | 0.5% |
How has the ShipStation and USPS comparison changed over the last 12 months?
3 findings
- USPS was ahead of ShipStation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ShipStation’s share of searches among shipping label platforms in the United States moved from 6.4% to 3.8%, and its estimated monthly branded searches moved from 91.1K to 60.7K.
- Across the 12 months ending September 2026, USPS’s share of searches among shipping label platforms in the United States moved from 6.9% to 4.4%, and its estimated monthly branded searches moved from 99K to 71.7K.
How did search popularity change for United States shipping label platforms in September 2026?
2 changes
In September 2026, USPS lost share of searches among shipping label platforms in the United States, from 9.3% to 4.4%.
Estimated monthly branded searches for ShipStation in the United States fell 33.4% over 12 measured months, from 91.1K to 60.7K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ShipStation’s and USPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ShipStation
2 branded search terms
- shipstation
- shipstation shipping calculator
USPS
2 branded search terms
- usps click-n-ship
- usps shipping label
Other head-to-heads among shipping label platforms
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