How popular isUSPS in search?
In September 2026, people searched for USPS by name about 71,700 times in the United States, a 27.6% decrease from the previous year. These searches made up 4.4% of all United States shipping label platform searches, placing USPS third out of nine platforms.
Pirate Ship76.4%
Shippo11.1%
USPS4.4%
ShipStation3.8%
Stamps.com1.4%
FedEx1.1%
EasyPost0.75%
Easyship0.54%
Veeqo0.5%
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Which shipping label platforms compete with USPS?
Share of searches by month for Pirate Ship, Shippo, USPS, ShipStation. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pirate Ship | Shippo | USPS | ShipStation | Stamps.com | FedEx | EasyPost | Easyship | Veeqo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.2% | 10.4% | 6.9% | 6.4% | 1.9% | 1% | 0.85% | 0.6% | 0.69% |
| Nov 2025 | 74.1% | 10.8% | 5.9% | 4.5% | 2% | 0.72% | 0.72% | 0.62% | 0.59% |
| Dec 2025 | 72.3% | 10.6% | 7.9% | 4.3% | 2.4% | 0.71% | 0.71% | 0.58% | 0.58% |
| Jan 2026 | 72.4% | 10.5% | 7.2% | 4.3% | 2.4% | 1.1% | 1.1% | 0.58% | 0.58% |
| Feb 2026 | 73.5% | 10.7% | 5.9% | 4.4% | 2.4% | 1.1% | 0.88% | 0.59% | 0.59% |
| Mar 2026 | 74.8% | 10.8% | 5.4% | 3.9% | 2% | 1.1% | 0.89% | 0.49% | 0.6% |
| Apr 2026 | 70.7% | 12.4% | 5.7% | 5% | 2.3% | 1.5% | 1% | 0.57% | 0.69% |
| May 2026 | 68.4% | 12% | 8.8% | 4.6% | 1.8% | 2.2% | 0.99% | 0.46% | 0.67% |
| Jun 2026 | 69.3% | 10% | 11.1% | 4.1% | 1.5% | 2.3% | 0.83% | 0.42% | 0.45% |
| Jul 2026 | 68.1% | 9.8% | 12.5% | 3.3% | 1.2% | 3.3% | 0.81% | 0.42% | 0.45% |
| Aug 2026 | 71% | 10.3% | 9.3% | 3.5% | 1.3% | 2.8% | 0.85% | 0.41% | 0.46% |
| Sep 2026 | 76.4% | 11.1% | 4.4% | 3.8% | 1.4% | 1.1% | 0.75% | 0.54% | 0.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.4% | 1.2M | -0.27% | +5.4 points | |
| 2, held 2nd | 11.1% | 180K | +0.28% | +0.8 points | |
| 3, held 3rd | 4.4% | 71.7K | -55.8% | -4.9 points | |
| 4, held 4th | 3.8% | 60.7K | -1.2% | +0.2 points | |
| 5, moved from 6th to 5th | 1.4% | 22.2K | 0% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.1% | 18.1K | -63.4% | -1.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.75% | 12.1K | -18.2% | -0.1 points | |
| 8, moved from 9th to 8th | 0.54% | 8.7K | +22.7% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.5% | 8.1K | 0% | 0 pointsmoved from 8th to 9th |
76.4%
Held 1st. 1.2M estimated branded searches, -0.27% vs prior month. Share +5.4 points.
2.
Shippo11.1%
Held 2nd. 180K estimated branded searches, +0.28% vs prior month. Share +0.8 points.
3.
USPS4.4%
Held 3rd. 71.7K estimated branded searches, -55.8% vs prior month. Share -4.9 points.
3.8%
Held 4th. 60.7K estimated branded searches, -1.2% vs prior month. Share +0.2 points.
1.4%
Moved from 6th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
FedEx1.1%
Moved from 5th to 6th. 18.1K estimated branded searches, -63.4% vs prior month. Share -1.7 points.
7.
EasyPost0.75%
Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
8.
Easyship0.54%
Moved from 9th to 8th. 8.7K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
9.
Veeqo0.5%
Moved from 8th to 9th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between USPS and its closest rivals
Every comparison with USPS
8 comparisons
How has branded search demand for USPS changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for USPS in the United States fell from 99K to 71.7K.
- Across the 12 months ending September 2026, USPS’s share of searches among shipping label platforms in the United States decreased from 6.9% to 4.4%.
- Across the 12 months ending September 2026, USPS’s share of searches among shipping label platforms in the United States peaked at 12.5% in July 2026 and was lowest at 4.4% in September 2026.
How did search popularity change for United States shipping label platforms in September 2026?
6 changes
In September 2026, Pirate Ship gained share of searches among shipping label platforms in the United States, from 71% to 76.4%.
In September 2026, Shippo gained share of searches among shipping label platforms in the United States, from 10.3% to 11.1%.
In September 2026, USPS lost share of searches among shipping label platforms in the United States, from 9.3% to 4.4%.
In September 2026, FedEx lost share of searches among shipping label platforms in the United States, from 2.8% to 1.1%.
In September 2026, Easyship rose from 9th to 8th among shipping label platforms in the United States.
In September 2026, Stamps.com rose from 6th to 5th among shipping label platforms in the United States.
How are USPS’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using USPS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- usps click-n-ship
- usps shipping label
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Is USPS your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.