How popular isShipStation in search?
In September 2026, there were an estimated 60.7K branded searches for ShipStation in United States which is down 33.4% over the last 12 months. ShipStation holds 4% estimated Share of Search among United States shipping label platforms and is ranked 3rd of 5 competitors for search popularity.
Pirate Ship81.8%
Shippo11.9%
ShipStation4%
Stamps.com1.5%
EasyPost0.8%
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Which shipping label platforms compete with ShipStation?
Share of Search by month for Pirate Ship, Shippo, ShipStation. The figures are in the table below the chart.
View monthly share of search table
| Month | Pirate Ship | Shippo | ShipStation | Stamps.com | EasyPost |
|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 11.5% | 7% | 2.1% | 0.94% |
| Nov 2025 | 80.4% | 11.8% | 4.9% | 2.1% | 0.78% |
| Dec 2025 | 80.1% | 11.7% | 4.8% | 2.6% | 0.78% |
| Jan 2026 | 79.8% | 11.6% | 4.8% | 2.6% | 1.2% |
| Feb 2026 | 80% | 11.7% | 4.8% | 2.6% | 0.95% |
| Mar 2026 | 81% | 11.7% | 4.2% | 2.2% | 0.97% |
| Apr 2026 | 77.3% | 13.6% | 5.5% | 2.5% | 1.1% |
| May 2026 | 77.9% | 13.7% | 5.2% | 2.1% | 1.1% |
| Jun 2026 | 80.8% | 11.7% | 4.8% | 1.8% | 0.97% |
| Jul 2026 | 81.7% | 11.8% | 4% | 1.5% | 0.98% |
| Aug 2026 | 81.7% | 11.8% | 4% | 1.5% | 0.98% |
| Sep 2026 | 81.8% | 11.9% | 4% | 1.5% | 0.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.8% | 1.2M | -0.27% | +0.1 points | |
| 2, held 2nd | 11.9% | 180K | +0.28% | +0.1 points | |
| 3, held 3rd | 4% | 60.7K | -1.2% | 0 points | |
| 4, held 4th | 1.5% | 22.2K | 0% | 0 points | |
| 5, held 5th | 0.8% | 12.1K | -18.2% | -0.2 points |
81.8%
Held 1st. 1.2M estimated branded searches, -0.27% vs prior month. Share +0.1 points.
2.
Shippo11.9%
Held 2nd. 180K estimated branded searches, +0.28% vs prior month. Share +0.1 points.
4%
Held 3rd. 60.7K estimated branded searches, -1.2% vs prior month. Share 0 points.
1.5%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
5.
EasyPost0.8%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between ShipStation and its closest rivals
Every comparison with ShipStation
5 comparisons
How has branded search demand for ShipStation changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ShipStation in United States fell from 91.1K to 60.7K.
- Across the 12 months ending September 2026, ShipStation’s estimated Share of Search among shipping label platforms in United States decreased from 7% to 4%.
- Across the 12 months ending September 2026, ShipStation’s estimated Share of Search among shipping label platforms in United States peaked at 7% in October 2025 and was lowest at 4% in July 2026.
How did search popularity change for United States shipping label platforms in September 2026?
4 changes
Estimated monthly branded searches for Pirate Ship in United States rose 21.7% over 12 measured months, from 1M to 1.2M in September 2026.
Estimated monthly branded searches for Shippo in United States rose 21.3% over 12 measured months, from 148K to 180K in September 2026.
Estimated monthly branded searches for ShipStation in United States fell 33.4% over 12 measured months, from 91.1K to 60.7K in September 2026.
Estimated monthly branded searches for Stamps.com in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
Where does ShipStation compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Shipping label platforms | 3rd of 5 | 4% | Shown above |
| Ecommerce shipping platforms | 3rd of 4 | 4.1% | Show ranking |
How is ShipStation measured?
Brandwave collects information about searches that people make online using ShipStation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- shipstation
- shipstation shipping calculator
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Is ShipStation your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.