Brandwave

ShipStation vs Stamps.com:Which is searched more in United States?

In September 2026, ShipStation had more branded searches than Stamps.com among shipping label platforms in United States. ShipStation was estimated to have 60.7K branded searches compared to Stamps.com’s 22.2K, and held a 4% Share of Search versus Stamps.com’s 1.5%.

Share of Search among shipping label platforms in United States in September 2026Which is more popular in search, ShipStation or Stamps.com?
ShipStation4%60.7K searches
vs
Stamps.com1.5%22.2K searches

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Which is more popular in search, ShipStation or Stamps.com?

Compare the platforms used to buy and print shipping labels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ShipStation and Stamps.com among shipping label platforms in United States, by month

Share of Search by month for ShipStation, Stamps.com. The figures are in the table below the chart.

View monthly share of search table
MonthPirate ShipShippoShipStationStamps.comEasyPost
Oct 202578.5%11.5%7%2.1%0.94%
Nov 202580.4%11.8%4.9%2.1%0.78%
Dec 202580.1%11.7%4.8%2.6%0.78%
Jan 202679.8%11.6%4.8%2.6%1.2%
Feb 202680%11.7%4.8%2.6%0.95%
Mar 202681%11.7%4.2%2.2%0.97%
Apr 202677.3%13.6%5.5%2.5%1.1%
May 202677.9%13.7%5.2%2.1%1.1%
Jun 202680.8%11.7%4.8%1.8%0.97%
Jul 202681.7%11.8%4%1.5%0.98%
Aug 202681.7%11.8%4%1.5%0.98%
Sep 202681.8%11.9%4%1.5%0.8%

How has the ShipStation and Stamps.com comparison changed over the last 12 months?

How did search popularity change for United States shipping label platforms in September 2026?

  1. Estimated monthly branded searches for ShipStation in United States fell 33.4% over 12 measured months, from 91.1K to 60.7K in September 2026.

  2. Estimated monthly branded searches for Stamps.com in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

Other head-to-heads among shipping label platforms

How each brand is measured

Brandwave collects information about searches that people make online using ShipStation’s and Stamps.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ShipStation

2 branded search terms

  • shipstation
  • shipstation shipping calculator

Stamps.com

1 branded search term

  • stamps.com

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.