Shippo vs ShipStation:Which is searched more in United States?
In September 2026, Shippo had more branded searches than ShipStation among shipping label platforms in United States. Shippo was estimated to have 180K branded searches compared to ShipStation’s 60.7K, and held an 11.9% Share of Search versus ShipStation’s 4%.
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Which is more popular in search, Shippo or ShipStation?
Compare the platforms used to buy and print shipping labels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shippo, ShipStation. The figures are in the table below the chart.
View monthly share of search table
| Month | Pirate Ship | Shippo | ShipStation | Stamps.com | EasyPost |
|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 11.5% | 7% | 2.1% | 0.94% |
| Nov 2025 | 80.4% | 11.8% | 4.9% | 2.1% | 0.78% |
| Dec 2025 | 80.1% | 11.7% | 4.8% | 2.6% | 0.78% |
| Jan 2026 | 79.8% | 11.6% | 4.8% | 2.6% | 1.2% |
| Feb 2026 | 80% | 11.7% | 4.8% | 2.6% | 0.95% |
| Mar 2026 | 81% | 11.7% | 4.2% | 2.2% | 0.97% |
| Apr 2026 | 77.3% | 13.6% | 5.5% | 2.5% | 1.1% |
| May 2026 | 77.9% | 13.7% | 5.2% | 2.1% | 1.1% |
| Jun 2026 | 80.8% | 11.7% | 4.8% | 1.8% | 0.97% |
| Jul 2026 | 81.7% | 11.8% | 4% | 1.5% | 0.98% |
| Aug 2026 | 81.7% | 11.8% | 4% | 1.5% | 0.98% |
| Sep 2026 | 81.8% | 11.9% | 4% | 1.5% | 0.8% |
How has the Shippo and ShipStation comparison changed over the last 12 months?
3 findings
- Shippo was ahead of ShipStation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shippo’s estimated Share of Search among shipping label platforms in United States moved from 11.5% to 11.9%, and its estimated monthly branded searches moved from 148K to 180K.
- Across the 12 months ending September 2026, ShipStation’s estimated Share of Search among shipping label platforms in United States moved from 7% to 4%, and its estimated monthly branded searches moved from 91.1K to 60.7K.
How did search popularity change for United States shipping label platforms in September 2026?
2 changes
Estimated monthly branded searches for Shippo in United States rose 21.3% over 12 measured months, from 148K to 180K in September 2026.
Estimated monthly branded searches for ShipStation in United States fell 33.4% over 12 measured months, from 91.1K to 60.7K in September 2026.
Other head-to-heads among shipping label platforms
How each brand is measured
Brandwave collects information about searches that people make online using Shippo’s and ShipStation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shippo
3 branded search terms
- goshippo
- shippo
- shippo shipping
ShipStation
2 branded search terms
- shipstation
- shipstation shipping calculator
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