Brandwave

How popular isShippo in search?

In September 2026, there were an estimated 180K branded searches for Shippo in United States which is up 21.3% over the last 12 months. Shippo holds 11.9% estimated Share of Search among United States shipping label platforms and is ranked 2nd of 5 competitors for search popularity.

Share of Search, September 2026
  1. Pirate Ship81.8%
  2. Shippo11.9%
  3. ShipStation4%
  4. Stamps.com1.5%
  5. EasyPost0.8%
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Where does Shippo compete?

Shippo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shipping label platforms2nd of 511.9%Shown below
Ecommerce shipping platforms2nd of 412.1%Show ranking

Which shipping label platforms compete with Shippo?

Shippo against shipping label platforms in United States, by month

Share of Search by month for Pirate Ship, Shippo, ShipStation. The figures are in the table below the chart.

View monthly share of search table
MonthPirate ShipShippoShipStationStamps.comEasyPost
Oct 202578.5%11.5%7%2.1%0.94%
Nov 202580.4%11.8%4.9%2.1%0.78%
Dec 202580.1%11.7%4.8%2.6%0.78%
Jan 202679.8%11.6%4.8%2.6%1.2%
Feb 202680%11.7%4.8%2.6%0.95%
Mar 202681%11.7%4.2%2.2%0.97%
Apr 202677.3%13.6%5.5%2.5%1.1%
May 202677.9%13.7%5.2%2.1%1.1%
Jun 202680.8%11.7%4.8%1.8%0.97%
Jul 202681.7%11.8%4%1.5%0.98%
Aug 202681.7%11.8%4%1.5%0.98%
Sep 202681.8%11.9%4%1.5%0.8%

  1. 1.Pirate Ship

    81.8%

    Held 1st. 1.2M estimated branded searches, -0.27% vs prior month. Share +0.1 points.

  2. 2.Shippo

    11.9%

    Held 2nd. 180K estimated branded searches, +0.28% vs prior month. Share +0.1 points.

  3. 3.ShipStation

    4%

    Held 3rd. 60.7K estimated branded searches, -1.2% vs prior month. Share 0 points.

  4. 4.Stamps.com

    1.5%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.EasyPost

    0.8%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between Shippo and its closest rivals

Every comparison with Shippo

How has branded search demand for Shippo changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Shippo in United States rose from 148K to 180K.
  • Across the 12 months ending September 2026, Shippo’s estimated Share of Search among shipping label platforms in United States peaked at 13.7% in May 2026 and was lowest at 11.5% in October 2025.

How did search popularity change for United States shipping label platforms in September 2026?

  1. Estimated monthly branded searches for Pirate Ship in United States rose 21.7% over 12 measured months, from 1M to 1.2M in September 2026.

  2. Estimated monthly branded searches for Shippo in United States rose 21.3% over 12 measured months, from 148K to 180K in September 2026.

  3. Estimated monthly branded searches for ShipStation in United States fell 33.4% over 12 measured months, from 91.1K to 60.7K in September 2026.

  4. Estimated monthly branded searches for Stamps.com in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How is Shippo measured?

Brandwave collects information about searches that people make online using Shippo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • goshippo
  • shippo
  • shippo shipping

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How the Brand Demand Index is measured

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