How popular isShippo in search?
In September 2026, there were an estimated 180K branded searches for Shippo in United States which is up 21.3% over the last 12 months. Shippo holds 12.1% estimated Share of Search among United States ecommerce shipping platforms and is ranked 2nd of 4 competitors for search popularity.
Pirate Ship83.2%
Shippo12.1%
ShipStation4.1%
Easyship0.59%
Follow Shippo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which ecommerce shipping platforms compete with Shippo?
Share of Search by month for Pirate Ship, Shippo, ShipStation. The figures are in the table below the chart.
View monthly share of search table
| Month | Pirate Ship | Shippo | ShipStation | Easyship |
|---|---|---|---|---|
| Oct 2025 | 80.4% | 11.8% | 7.2% | 0.68% |
| Nov 2025 | 82.3% | 12% | 5% | 0.69% |
| Dec 2025 | 82.3% | 12.1% | 4.9% | 0.67% |
| Jan 2026 | 82.4% | 12% | 4.9% | 0.66% |
| Feb 2026 | 82.4% | 12% | 4.9% | 0.66% |
| Mar 2026 | 83.1% | 12% | 4.3% | 0.55% |
| Apr 2026 | 79.7% | 14% | 5.7% | 0.64% |
| May 2026 | 80% | 14.1% | 5.4% | 0.54% |
| Jun 2026 | 82.6% | 11.9% | 4.9% | 0.5% |
| Jul 2026 | 83.3% | 12% | 4.1% | 0.51% |
| Aug 2026 | 83.3% | 12.1% | 4.1% | 0.48% |
| Sep 2026 | 83.2% | 12.1% | 4.1% | 0.59% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.2% | 1.2M | -0.27% | -0.1 points | |
| 2, held 2nd | 12.1% | 180K | +0.28% | 0 points | |
| 3, held 3rd | 4.1% | 60.7K | -1.2% | 0 points | |
| 4, held 4th | 0.59% | 8.7K | +22.7% | +0.1 points |
83.2%
Held 1st. 1.2M estimated branded searches, -0.27% vs prior month. Share -0.1 points.
2.
Shippo12.1%
Held 2nd. 180K estimated branded searches, +0.28% vs prior month. Share 0 points.
4.1%
Held 3rd. 60.7K estimated branded searches, -1.2% vs prior month. Share 0 points.
4.
Easyship0.59%
Held 4th. 8.7K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
Compare search popularity between Shippo and its closest rivals
Every comparison with Shippo
5 comparisons
How has branded search demand for Shippo changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shippo in United States rose from 148K to 180K.
- Across the 12 months ending September 2026, Shippo’s estimated Share of Search among ecommerce shipping platforms in United States peaked at 14.1% in May 2026 and was lowest at 11.8% in October 2025.
How did search popularity change for United States ecommerce shipping platforms in September 2026?
3 changes
Estimated monthly branded searches for Pirate Ship in United States rose 21.7% over 12 measured months, from 1M to 1.2M in September 2026.
Estimated monthly branded searches for Shippo in United States rose 21.3% over 12 measured months, from 148K to 180K in September 2026.
Estimated monthly branded searches for ShipStation in United States fell 33.4% over 12 measured months, from 91.1K to 60.7K in September 2026.
Where does Shippo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Shipping label platforms | 2nd of 5 | 11.9% | Show ranking |
| Ecommerce shipping platforms | 2nd of 4 | 12.1% | Shown above |
How is Shippo measured?
Brandwave collects information about searches that people make online using Shippo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- goshippo
- shippo
- shippo shipping
Do you work for Shippo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Shippo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.