Brandwave

How popular isShipStation in search?

In September 2026, there were an estimated 60.7K branded searches for ShipStation in United States which is down 33.4% over the last 12 months. ShipStation holds 4.1% estimated Share of Search among United States ecommerce shipping platforms and is ranked 3rd of 4 competitors for search popularity.

Share of Search, September 2026
  1. Pirate Ship83.2%
  2. Shippo12.1%
  3. ShipStation4.1%
  4. Easyship0.59%
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Which ecommerce shipping platforms compete with ShipStation?

ShipStation against ecommerce shipping platforms in United States, by month

Share of Search by month for Pirate Ship, Shippo, ShipStation. The figures are in the table below the chart.

View monthly share of search table
MonthPirate ShipShippoShipStationEasyship
Oct 202580.4%11.8%7.2%0.68%
Nov 202582.3%12%5%0.69%
Dec 202582.3%12.1%4.9%0.67%
Jan 202682.4%12%4.9%0.66%
Feb 202682.4%12%4.9%0.66%
Mar 202683.1%12%4.3%0.55%
Apr 202679.7%14%5.7%0.64%
May 202680%14.1%5.4%0.54%
Jun 202682.6%11.9%4.9%0.5%
Jul 202683.3%12%4.1%0.51%
Aug 202683.3%12.1%4.1%0.48%
Sep 202683.2%12.1%4.1%0.59%
  1. Held 1st. 1.2M estimated branded searches, -0.27% vs prior month. Share -0.1 points.

  2. 2.Shippo

    12.1%

    Held 2nd. 180K estimated branded searches, +0.28% vs prior month. Share 0 points.

  3. Held 3rd. 60.7K estimated branded searches, -1.2% vs prior month. Share 0 points.

  4. 4.Easyship

    0.59%

    Held 4th. 8.7K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

Compare search popularity between ShipStation and its closest rivals

How has branded search demand for ShipStation changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ShipStation in United States fell from 91.1K to 60.7K.
  • Across the 12 months ending September 2026, ShipStation’s estimated Share of Search among ecommerce shipping platforms in United States decreased from 7.2% to 4.1%.

How did search popularity change for United States ecommerce shipping platforms in September 2026?

  1. Estimated monthly branded searches for Pirate Ship in United States rose 21.7% over 12 measured months, from 1M to 1.2M in September 2026.

  2. Estimated monthly branded searches for Shippo in United States rose 21.3% over 12 measured months, from 148K to 180K in September 2026.

  3. Estimated monthly branded searches for ShipStation in United States fell 33.4% over 12 measured months, from 91.1K to 60.7K in September 2026.

Where does ShipStation compete?

ShipStation is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shipping label platforms3rd of 54%Show ranking
Ecommerce shipping platforms3rd of 44.1%Shown above

How is ShipStation measured?

Brandwave collects information about searches that people make online using ShipStation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • shipstation
  • shipstation shipping calculator

Do you work for ShipStation? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is ShipStation your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.