Shippo vs USPS:Which is searched more in the United States?
In September 2026, Shippo had more branded searches than USPS among shipping label platforms in the United States. Shippo had about 180,000 branded searches, while USPS had 71,700. Shippo made up 11.1% of all shipping label platform searches we track, and USPS accounted for 4.4%.
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Is Shippo or USPS more popular in search?
Compare the platforms used to buy and print shipping labels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Shippo, USPS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pirate Ship | Shippo | USPS | ShipStation | Stamps.com | FedEx | EasyPost | Easyship | Veeqo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.2% | 10.4% | 6.9% | 6.4% | 1.9% | 1% | 0.85% | 0.6% | 0.69% |
| Nov 2025 | 74.1% | 10.8% | 5.9% | 4.5% | 2% | 0.72% | 0.72% | 0.62% | 0.59% |
| Dec 2025 | 72.3% | 10.6% | 7.9% | 4.3% | 2.4% | 0.71% | 0.71% | 0.58% | 0.58% |
| Jan 2026 | 72.4% | 10.5% | 7.2% | 4.3% | 2.4% | 1.1% | 1.1% | 0.58% | 0.58% |
| Feb 2026 | 73.5% | 10.7% | 5.9% | 4.4% | 2.4% | 1.1% | 0.88% | 0.59% | 0.59% |
| Mar 2026 | 74.8% | 10.8% | 5.4% | 3.9% | 2% | 1.1% | 0.89% | 0.49% | 0.6% |
| Apr 2026 | 70.7% | 12.4% | 5.7% | 5% | 2.3% | 1.5% | 1% | 0.57% | 0.69% |
| May 2026 | 68.4% | 12% | 8.8% | 4.6% | 1.8% | 2.2% | 0.99% | 0.46% | 0.67% |
| Jun 2026 | 69.3% | 10% | 11.1% | 4.1% | 1.5% | 2.3% | 0.83% | 0.42% | 0.45% |
| Jul 2026 | 68.1% | 9.8% | 12.5% | 3.3% | 1.2% | 3.3% | 0.81% | 0.42% | 0.45% |
| Aug 2026 | 71% | 10.3% | 9.3% | 3.5% | 1.3% | 2.8% | 0.85% | 0.41% | 0.46% |
| Sep 2026 | 76.4% | 11.1% | 4.4% | 3.8% | 1.4% | 1.1% | 0.75% | 0.54% | 0.5% |
How has the Shippo and USPS comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: USPS took it in June 2026, Shippo took it in August 2026.
- Across the 12 months ending September 2026, Shippo’s share of searches among shipping label platforms in the United States moved from 10.4% to 11.1%, and its estimated monthly branded searches moved from 148K to 180K.
- Across the 12 months ending September 2026, USPS’s share of searches among shipping label platforms in the United States moved from 6.9% to 4.4%, and its estimated monthly branded searches moved from 99K to 71.7K.
How did search popularity change for United States shipping label platforms in September 2026?
2 changes
In September 2026, Shippo gained share of searches among shipping label platforms in the United States, from 10.3% to 11.1%.
In September 2026, USPS lost share of searches among shipping label platforms in the United States, from 9.3% to 4.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Shippo’s and USPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among shipping label platforms
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