Brandwave

How popular isUSPS?

In September 2026, people searched for USPS by name about 71,700 times in United States, a 27.6% decrease from the previous year. These searches made up 4.4% of all United States shipping label platform searches, placing USPS third out of nine platforms. When we asked both ChatGPT and Google AI Overviews about shipping label platforms, USPS appeared in all answers and was the third most recommended of the nine.

Search and AI answers in September 2026

USPS is the third most searched of 9 competitors and the third most recommended in AI answers.

  1. Pirate ShipShare of searches 76.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. ShippoShare of searches 11.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. USPSShare of searches 4.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. ShipStationShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Stamps.comShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top shipping label platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, USPS appeared in all five answers. USPS is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pirate Ship1st
  2. Shippo2nd
  3. USPS3rd
  4. ShipStation4th
  5. FedEx5th
  6. Easyship6th
  7. Veeqo7th
  8. EasyPost8th
  9. Stamps.com–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • USPS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pirate Ship4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shippo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FedEx4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ShipStation3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Easyship3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Veeqo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EasyPost1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stamps.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shipping label platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which shipping label platforms compete with USPS?

USPS against shipping label platforms in United States, by month

Share of searches by month for Pirate Ship, Shippo, USPS, ShipStation. The figures are in the table below the chart.

View monthly share of searches table
MonthPirate ShipShippoUSPSShipStationStamps.comFedExEasyPostEasyshipVeeqo
Oct 202571.2%10.4%6.9%6.4%1.9%1%0.85%0.6%0.69%
Nov 202574.1%10.8%5.9%4.5%2%0.72%0.72%0.62%0.59%
Dec 202572.3%10.6%7.9%4.3%2.4%0.71%0.71%0.58%0.58%
Jan 202672.4%10.5%7.2%4.3%2.4%1.1%1.1%0.58%0.58%
Feb 202673.5%10.7%5.9%4.4%2.4%1.1%0.88%0.59%0.59%
Mar 202674.8%10.8%5.4%3.9%2%1.1%0.89%0.49%0.6%
Apr 202670.7%12.4%5.7%5%2.3%1.5%1%0.57%0.69%
May 202668.4%12%8.8%4.6%1.8%2.2%0.99%0.46%0.67%
Jun 202669.3%10%11.1%4.1%1.5%2.3%0.83%0.42%0.45%
Jul 202668.1%9.8%12.5%3.3%1.2%3.3%0.81%0.42%0.45%
Aug 202671%10.3%9.3%3.5%1.3%2.8%0.85%0.41%0.46%
Sep 202676.4%11.1%4.4%3.8%1.4%1.1%0.75%0.54%0.5%

  1. 1.Pirate Ship

    76.4%

    Held 1st. 1.2M estimated branded searches, -0.27% vs prior month. Share +5.4 points.

  2. 2.Shippo

    11.1%

    Held 2nd. 180K estimated branded searches, +0.28% vs prior month. Share +0.8 points.

  3. 3.USPS

    4.4%

    Held 3rd. 71.7K estimated branded searches, -55.8% vs prior month. Share -4.9 points.

  4. 4.ShipStation

    3.8%

    Held 4th. 60.7K estimated branded searches, -1.2% vs prior month. Share +0.2 points.

  5. 5.Stamps.com

    1.4%

    Moved from 6th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.FedEx

    1.1%

    Moved from 5th to 6th. 18.1K estimated branded searches, -63.4% vs prior month. Share -1.7 points.

  7. 7.EasyPost

    0.75%

    Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Easyship

    0.54%

    Moved from 9th to 8th. 8.7K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  9. 9.Veeqo

    0.5%

    Moved from 8th to 9th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between USPS and its closest rivals

Every comparison with USPS

8 comparisons

How has branded search demand for USPS changed in United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for USPS in United States fell from 99K to 71.7K.
  • Across the 12 months ending September 2026, USPS’s share of searches among shipping label platforms in United States decreased from 6.9% to 4.4%.
  • Across the 12 months ending September 2026, USPS’s share of searches among shipping label platforms in United States peaked at 12.5% in July 2026 and was lowest at 4.4% in September 2026.

How did search popularity change for United States shipping label platforms in September 2026?

6 changes

  1. In September 2026, Pirate Ship gained share of searches among shipping label platforms in United States, from 71% to 76.4%.

  2. In September 2026, Shippo gained share of searches among shipping label platforms in United States, from 10.3% to 11.1%.

  3. In September 2026, USPS lost share of searches among shipping label platforms in United States, from 9.3% to 4.4%.

  4. In September 2026, FedEx lost share of searches among shipping label platforms in United States, from 2.8% to 1.1%.

  5. In September 2026, Easyship rose from 9th to 8th among shipping label platforms in United States.

  6. In September 2026, Stamps.com rose from 6th to 5th among shipping label platforms in United States.

How are USPS’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using USPS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • usps click-n-ship
  • usps shipping label

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