Brandwave

Shippo vs USPS:Which is more popular?

In September 2026, Shippo had more branded searches than USPS among shipping label platforms in the United States. Shippo had about 180,000 branded searches, while USPS had 71,700. Shippo made up 11.1% of all shipping label platform searches we track, and USPS accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about shipping label platforms, USPS appeared in all five answers and Shippo in four. Shippo was mentioned before USPS in three out of five answers.

Among shipping label platforms in the United States in September 2026

Who do people search for more?

Shippo, about 3 searches for every 1 for USPS

Shippo 180K searchesUSPS 71.7K searches

Who does AI mention more?

USPS, mentioned in every answer we collected

USPS in 5 of 5Shippo in 4 of 5

Who does AI recommend more?

Shippo, named ahead of USPS in 3 of 5 answers

Shippo first in 3USPS first in 2

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Top shipping label platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, USPS appeared in all five answers. Shippo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shippo was listed before USPS in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pirate Ship1st
  2. Shippo2nd
  3. USPS3rd
  4. ShipStation4th
  5. FedEx5th
  6. Easyship6th
  7. Veeqo7th
  8. EasyPost8th
  9. Stamps.com–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • USPS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pirate Ship4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shippo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FedEx4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ShipStation3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Easyship3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Veeqo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EasyPost1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stamps.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shipping label platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Shippo or USPS more popular in search?

This chart shows how often people search Google for Shippo and USPS by name. Each line represents a brand's share of searches for all nine shipping label platforms we track, month by month, from searches in United States.

Shippo and USPS among shipping label platforms in the United States, by month

Share of searches by month for Shippo, USPS. The figures are in the table below the chart.

View monthly share of searches table
MonthPirate ShipShippoUSPSShipStationStamps.comFedExEasyPostEasyshipVeeqo
Oct 202571.2%10.4%6.9%6.4%1.9%1%0.85%0.6%0.69%
Nov 202574.1%10.8%5.9%4.5%2%0.72%0.72%0.62%0.59%
Dec 202572.3%10.6%7.9%4.3%2.4%0.71%0.71%0.58%0.58%
Jan 202672.4%10.5%7.2%4.3%2.4%1.1%1.1%0.58%0.58%
Feb 202673.5%10.7%5.9%4.4%2.4%1.1%0.88%0.59%0.59%
Mar 202674.8%10.8%5.4%3.9%2%1.1%0.89%0.49%0.6%
Apr 202670.7%12.4%5.7%5%2.3%1.5%1%0.57%0.69%
May 202668.4%12%8.8%4.6%1.8%2.2%0.99%0.46%0.67%
Jun 202669.3%10%11.1%4.1%1.5%2.3%0.83%0.42%0.45%
Jul 202668.1%9.8%12.5%3.3%1.2%3.3%0.81%0.42%0.45%
Aug 202671%10.3%9.3%3.5%1.3%2.8%0.85%0.41%0.46%
Sep 202676.4%11.1%4.4%3.8%1.4%1.1%0.75%0.54%0.5%

How has the Shippo and USPS comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: USPS took it in June 2026, Shippo took it in August 2026.
  • Across the 12 months ending September 2026, Shippo’s share of searches among shipping label platforms in the United States moved from 10.4% to 11.1%, and its estimated monthly branded searches moved from 148K to 180K.
  • Across the 12 months ending September 2026, USPS’s share of searches among shipping label platforms in the United States moved from 6.9% to 4.4%, and its estimated monthly branded searches moved from 99K to 71.7K.

How did search popularity change for United States shipping label platforms in September 2026?

2 changes

  1. In September 2026, Shippo gained share of searches among shipping label platforms in the United States, from 10.3% to 11.1%.

  2. In September 2026, USPS lost share of searches among shipping label platforms in the United States, from 9.3% to 4.4%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Shippo’s and USPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shippo

3 branded search terms

  • goshippo
  • shippo
  • shippo shipping

USPS

2 branded search terms

  • usps click-n-ship
  • usps shipping label

How the Brand Demand Index is measured

Other head-to-heads among shipping label platforms

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