Brandwave

Newman's Own vs Red Baron:Which is more popular?

In September 2026, Red Baron had more branded searches than Newman's Own among frozen pizza brands in the United States. Red Baron had about 40,500 branded searches, while Newman's Own had 2,900. Red Baron made up 15.4% of all frozen pizza brand searches we track, and Newman's Own accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about frozen pizza brands, Red Baron appeared in all five answers and Newman's Own in two. Red Baron was mentioned before Newman's Own in four out of five answers.

Among frozen pizza brands in the United States in September 2026

Who do people search for more?

Red Baron, about 14 searches for every 1 for Newman's Own

Red Baron 40.5K searchesNewman's Own 2.9K searches

Who does AI mention more?

Red Baron, mentioned in every answer we collected

Red Baron in 5 of 5Newman's Own in 2 of 5

Who does AI recommend more?

Red Baron, named ahead of Newman's Own in 4 of 5 answers

Red Baron first in 4Newman's Own first in 1

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Top frozen pizza brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Red Baron appeared in all five answers. Newman's Own was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Red Baron was listed before Newman's Own in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rao's1st
  2. Motor City Pizza Co.2nd
  3. Red Baron3rd
  4. Screamin’ Sicilian4th
  5. DiGiorno5th
  6. Home Run Inn6th
  7. Newman's Own7th
  8. Tombstone8th
  9. Totino's9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Baron5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Home Run Inn4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motor City Pizza Co.4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screamin’ Sicilian4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rao's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DiGiorno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Newman's Own2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Totino's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tombstone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about frozen pizza brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Newman's Own or Red Baron more popular in search?

This chart shows how often people search Google for Newman's Own and Red Baron by name. Each line represents a brand's share of searches for all nine frozen pizza brands we track, month by month, from searches in United States.

Newman's Own and Red Baron among frozen pizza brands in the United States, by month

Share of searches by month for Red Baron, Newman's Own. The figures are in the table below the chart.

View monthly share of searches table
MonthHome Run InnDiGiornoTotino'sRed BaronMotor City Pizza Co.TombstoneScreamin’ SicilianRao'sNewman's Own
Oct 202519.9%21.8%13.3%14.6%11.9%5.3%4.4%7.7%1%
Nov 202522.1%19.8%14.8%16.2%10.8%5.9%4%5.7%0.76%
Dec 202520.7%18.5%15.7%18.5%12.4%4.5%3.7%5.1%0.9%
Jan 202617.5%23.4%16.2%15.6%12.8%5.7%3.8%3.9%1.1%
Feb 202618.4%21.8%15.1%17.8%11.9%5.3%4.4%4.2%1%
Mar 202622.2%19.9%15.7%16.3%10.9%4.9%4.9%3.9%1.4%
Apr 202620.7%18.5%14.7%15.2%18.5%4.5%3.7%3.1%1.1%
May 202622.2%19.9%15.8%16.3%13.3%4.9%3.3%3.2%1.2%
Jun 202622.2%19.9%15.8%16.3%13.3%4.9%3.3%3.2%1.2%
Jul 202620.4%18.2%17.6%18.2%12.2%5.4%3.6%2.9%1.3%
Aug 202619.9%19.2%21.4%15.7%10.5%5.7%2.6%3.8%1.1%
Sep 202621%18.8%18.2%15.4%12.6%6.9%3.1%3%1.1%

How has the Newman's Own and Red Baron comparison changed over the last 12 months?

3 findings

How did search popularity change for United States frozen pizza brands in September 2026?

0 changes

Neither Newman's Own nor Red Baron moved beyond provider rounding among frozen pizza brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Newman's Own’s and Red Baron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Newman's Own

1 branded search term

  • newmans own pizza

Red Baron

1 branded search term

  • red baron pizza

How the Brand Demand Index is measured

Other head-to-heads among frozen pizza brands

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