Brandwave

LoopNet vs Trulia:Which is more popular?

In September 2026, Trulia had more branded searches than LoopNet among real estate marketplaces in the United States. Trulia had about 550,000 branded searches, while LoopNet had 368,000. Trulia made up 2.2% of all real estate marketplace searches we track, and LoopNet accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about real estate marketplaces, LoopNet and Trulia each appeared in two of the five answers. Trulia was mentioned before LoopNet in two out of three answers that named either.

Among real estate marketplaces in the United States in September 2026

Who do people search for more?

Trulia, about 49% more searches than LoopNet

Trulia 550K searchesLoopNet 368K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

LoopNet in 2 of 5Trulia in 2 of 5

Who does AI recommend more?

Trulia, named ahead of LoopNet in 2 of 3 answers

Trulia first in 2LoopNet first in 1

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Top real estate marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LoopNet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Trulia was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Trulia was listed before LoopNet in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zillow1st
  2. Redfin2nd
  3. Realtor.com3rd
  4. Homes.com4th
  5. Apartments.com5th
  6. Trulia6th
  7. LoopNet7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zillow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Redfin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Realtor.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Homes.com3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trulia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LoopNet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apartments.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about real estate marketplaces

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is LoopNet or Trulia more popular in search?

This chart shows how often people search Google for LoopNet and Trulia by name. Each line represents a brand's share of searches for all seven real estate marketplaces we track, month by month, from searches in United States.

LoopNet and Trulia among real estate marketplaces in the United States, by month

Share of searches by month for Trulia, LoopNet. The figures are in the table below the chart.

View monthly share of searches table
MonthZillowRedfinRealtor.comTruliaLoopNetApartments.comHomes.com
Oct 202582.4%7.4%4%2.7%1.5%0.99%0.99%
Nov 202580%8.8%4.8%2.7%1.8%0.97%0.97%
Dec 202582%7.4%4.1%2.7%1.8%0.99%0.99%
Jan 202682.1%7.4%4%2.7%1.8%0.99%0.99%
Feb 202682.2%7.4%4%2.7%1.5%0.99%1.2%
Mar 202679.1%8.7%4.7%3.2%2.1%0.95%1.2%
Apr 202683%7.5%4.1%2.2%1.5%0.67%1%
May 202683%7.5%4.1%2.2%1.5%0.67%1%
Jun 202683.4%7.5%4.1%2.3%1.2%0.67%0.82%
Jul 202683.3%7.5%4.1%2.3%1.2%0.82%0.82%
Aug 202683.1%7.5%4.1%2.2%1.5%0.82%0.82%
Sep 202683.1%7.5%4.1%2.2%1.5%0.82%0.82%

How has the LoopNet and Trulia comparison changed over the last 12 months?

3 findings

How did search popularity change for United States real estate marketplaces in September 2026?

1 change
  1. Estimated monthly branded searches for Trulia in the United States fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LoopNet’s and Trulia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LoopNet

1 branded search term

  • loopnet

Trulia

1 branded search term

  • trulia

How the Brand Demand Index is measured

Other head-to-heads among real estate marketplaces

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