Joybird vs Sixpenny:Which is more popular?
In September 2026, Joybird had more branded searches than Sixpenny among sofa brands in the United States. Joybird had about 17,200 branded searches, while Sixpenny had 9,900. Joybird made up 8.1% of all sofa brand searches we track, and Sixpenny accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about sofa brands, neither Joybird nor Sixpenny appeared in any of the five answers.
Who do people search for more?
Joybird, about 74% more searches than Sixpenny
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top sofa brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Joybird nor Sixpenny showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
IKEA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crate & Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Room & Board3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Article2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
La-Z-Boy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lovesac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pottery Barn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Joybird0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sixpenny0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sofa brands
5 answers
Asked ChatGPT
“Which sofa brand should I buy in the US?”
Asked ChatGPT
“What are the best sofa brands in the US?”
Asked ChatGPT
“What's the best sofa brand in the US for a family with kids?”
Searched Google, AI Overview
“couch”
- 1IKEA
- 1
Searched Google, AI Overview
“sofa”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.
Is Joybird or Sixpenny more popular in search?
This chart shows how often people search Google for Joybird and Sixpenny by name. Each line represents a brand's share of searches for all 16 sofa brands we track, month by month, from searches in United States.
Share of searches by month for Joybird, Sixpenny. The figures are in the table below the chart.
View monthly share of searches table
| Month | Interior Define | IKEA | Joybird | Maiden Home | Article | Crate & Barrel | Pottery Barn | Room & Board | Sixpenny | West Elm | Arhaus | La-Z-Boy | Burrow | Lovesac | Benchmade Modern |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.3% | 9.5% | 8.2% | 5.5% | 4.5% | 4.5% | 5.5% | 4.5% | 4.5% | 3% | 4.5% | 3% | 3.7% | 2.4% |
| Nov 2025 | 26.5% | 11.9% | 9.3% | 6.5% | 5.3% | 4.3% | 4.3% | 5.3% | 5.3% | 4.3% | 2.9% | 4.3% | 2.9% | 2.9% | 1.9% |
| Dec 2025 | 24.6% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4.9% | 4% | 4% | 2.2% |
| Jan 2026 | 21.8% | 11.9% | 9.2% | 8% | 5.3% | 4.4% | 4.4% | 5.3% | 4.4% | 4.4% | 3.6% | 5.3% | 3.6% | 4.4% | 2.4% |
| Feb 2026 | 29.1% | 10.7% | 8.5% | 7.1% | 4.8% | 3.9% | 3.9% | 4.8% | 4.8% | 3.9% | 3.2% | 4.8% | 2.6% | 3.9% | 2.1% |
| Mar 2026 | 23.6% | 12.9% | 8.4% | 7.1% | 4.7% | 3.9% | 3.9% | 5.8% | 4.7% | 4.7% | 3.9% | 4.7% | 3.1% | 4.7% | 1.7% |
| Apr 2026 | 20.8% | 13.9% | 8.9% | 7.6% | 5.1% | 4.2% | 4.2% | 6.2% | 5.1% | 4.2% | 4.2% | 4.2% | 2.8% | 4.2% | 2.3% |
| May 2026 | 24.7% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4% | 2.7% | 6% | 1.8% |
| Jun 2026 | 19.8% | 16.2% | 10% | 5.9% | 4.8% | 4% | 4% | 5.9% | 4% | 4.8% | 4% | 4.8% | 2.6% | 4.8% | 1.8% |
| Jul 2026 | 21% | 14% | 10.4% | 6.3% | 5.1% | 4.2% | 4.2% | 5.1% | 4.2% | 4.2% | 3.4% | 3.4% | 2.8% | 7.7% | 1.5% |
| Aug 2026 | 21.2% | 14.2% | 10.8% | 5.2% | 5.2% | 4.2% | 4.2% | 6.3% | 5.2% | 5.2% | 3.5% | 4.2% | 2.8% | 3.5% | 1.9% |
| Sep 2026 | 28.5% | 12.8% | 8.1% | 5.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.8% | 2.5% | 2.5% | 2.1% |
Joybird sells other things too, so only its searches that name this product count here, like “joybird sofa”.
How has the Joybird and Sixpenny comparison changed over the last 12 months?
3 findings
- Joybird was ahead of Sixpenny in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joybird’s share of searches among sofa brands in the United States moved from 9.5% to 8.1%, and its estimated monthly branded searches moved from 21K to 17.2K.
- Across the 12 months ending September 2026, Sixpenny’s share of searches among sofa brands in the United States moved from 4.5% to 4.7%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for United States sofa brands in September 2026?
2 changes
In September 2026, Joybird lost share of searches among sofa brands in the United States, from 10.8% to 8.1%.
In September 2026, Sixpenny lost share of searches among sofa brands in the United States, from 5.2% to 4.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Joybird’s and Sixpenny’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sofa brands
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