Haier vs Samsung:Which is more popular?
In September 2026, Samsung had more branded searches than Haier among washing machine brands in the United States. Samsung had about 33,100 branded searches, while Haier had 1,900. Samsung made up 5.7% of all washing machine brand searches we track, and Haier accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about washing machine brands, Samsung appeared in one of the five answers and Haier in none.
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Top washing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Haier did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LG1st
Electrolux2nd
Whirlpool3rd
GE Appliances4th
Speed Queen5th
Maytag6th
Samsung–
Kenmore–
Amana–- +4 more
Haier–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Speed Queen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maytag2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GE Appliances2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kenmore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washing machine brands
5 answers
Asked ChatGPT
“Which washing machine should I buy?”
Asked ChatGPT
“What are the most reliable washer brands?”
Asked ChatGPT
“What is the best washer and dryer set?”
Searched Google, AI Overview
“washing machine”
Searched Google, AI Overview
“washer and dryer”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Haier or Samsung more popular in search?
This chart shows how often people search Google for Haier and Samsung by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from searches in United States.
Share of searches by month for Samsung, Haier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Speed Queen | Maytag | Whirlpool | GE Appliances | LG | Samsung | Kenmore | Amana | Electrolux | Midea | Miele | Frigidaire | Bosch | Haier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 9.9% | 12.1% | 6.9% | 6.6% | 5.4% | 4.4% | 3% | 1.6% | 0.48% | 0.59% | 0.48% | 0.39% | 0.31% |
| Nov 2025 | 50.3% | 9% | 11.1% | 6.8% | 6.1% | 6.1% | 4.1% | 2.7% | 1.8% | 0.54% | 0.54% | 0.36% | 0.43% | 0.28% |
| Dec 2025 | 51.3% | 9.2% | 11.3% | 6.1% | 6.2% | 5% | 4.1% | 2.8% | 1.8% | 0.55% | 0.55% | 0.37% | 0.37% | 0.24% |
| Jan 2026 | 50.9% | 9.2% | 11.2% | 6.8% | 6.1% | 5% | 4.1% | 2.7% | 1.8% | 0.54% | 0.54% | 0.36% | 0.36% | 0.29% |
| Feb 2026 | 51.1% | 8.7% | 10.6% | 6.5% | 5.8% | 5.8% | 3.9% | 3.2% | 2.1% | 0.63% | 0.63% | 0.42% | 0.42% | 0.28% |
| Mar 2026 | 51.7% | 9.3% | 11.4% | 5.7% | 5.1% | 5.1% | 4.2% | 3.4% | 1.9% | 0.55% | 0.68% | 0.37% | 0.37% | 0.29% |
| Apr 2026 | 55.8% | 7.8% | 9.5% | 5.8% | 5.2% | 5.2% | 3.5% | 2.8% | 1.9% | 0.56% | 1% | 0.38% | 0.3% | 0.3% |
| May 2026 | 51.1% | 8.7% | 10.6% | 6.5% | 5.8% | 5.8% | 3.9% | 3.2% | 1.7% | 0.63% | 0.95% | 0.42% | 0.33% | 0.33% |
| Jun 2026 | 49.8% | 9% | 11% | 6.7% | 6% | 6% | 4% | 3.3% | 1.8% | 0.65% | 0.8% | 0.34% | 0.34% | 0.34% |
| Jul 2026 | 51.3% | 8.7% | 10.6% | 6.5% | 5.8% | 5.8% | 3.9% | 3.2% | 1.7% | 0.63% | 0.77% | 0.33% | 0.33% | 0.28% |
| Aug 2026 | 54.8% | 9.3% | 9.3% | 5.7% | 5.1% | 5.1% | 4.2% | 2.8% | 1.5% | 0.55% | 0.68% | 0.37% | 0.29% | 0.25% |
| Sep 2026 | 49.9% | 10.4% | 10.4% | 6.3% | 5.7% | 5.7% | 4.6% | 3.1% | 1.7% | 0.62% | 0.62% | 0.41% | 0.33% | 0.33% |
How has the Haier and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Haier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among washing machine brands in the United States moved from 0.31% to 0.33%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in the United States moved from 5.4% to 5.7%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for United States washing machine brands in September 2026?
1 change
In September 2026, Samsung gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Haier’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among washing machine brands
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