Brandwave

DiGiorno vs Motor City Pizza Co.:Which is more popular?

In September 2026, DiGiorno had more branded searches than Motor City Pizza Co. among frozen pizza brands in the United States. DiGiorno had about 49,500 branded searches, while Motor City Pizza Co. had 33,100. DiGiorno made up 18.8% of all frozen pizza brand searches we track, and Motor City Pizza Co. accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about frozen pizza brands, Motor City Pizza Co. appeared in four of the five answers and DiGiorno in three. DiGiorno was mentioned before Motor City Pizza Co. in three out of five answers.

Among frozen pizza brands in the United States in September 2026

Who do people search for more?

DiGiorno, about 50% more searches than Motor City Pizza Co.

DiGiorno 49.5K searchesMotor City Pizza Co. 33.1K searches

Who does AI mention more?

Motor City Pizza Co., mentioned in 4 of 5 answers, DiGiorno in 3

Motor City Pizza Co. in 4 of 5DiGiorno in 3 of 5

Who does AI recommend more?

DiGiorno, named ahead of Motor City Pizza Co. in 3 of 5 answers

DiGiorno first in 3Motor City Pizza Co. first in 2

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Top frozen pizza brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Motor City Pizza Co. was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DiGiorno was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DiGiorno was listed before Motor City Pizza Co. in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rao's1st
  2. Motor City Pizza Co.2nd
  3. Red Baron3rd
  4. Screamin’ Sicilian4th
  5. DiGiorno5th
  6. Home Run Inn6th
  7. Newman's Own7th
  8. Tombstone8th
  9. Totino's9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Baron5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Home Run Inn4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motor City Pizza Co.4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screamin’ Sicilian4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rao's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DiGiorno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Newman's Own2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Totino's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tombstone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about frozen pizza brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is DiGiorno or Motor City Pizza Co. more popular in search?

This chart shows how often people search Google for DiGiorno and Motor City Pizza Co. by name. Each line represents a brand's share of searches for all nine frozen pizza brands we track, month by month, from searches in United States.

DiGiorno and Motor City Pizza Co. among frozen pizza brands in the United States, by month

Share of searches by month for DiGiorno, Motor City Pizza Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthHome Run InnDiGiornoTotino'sRed BaronMotor City Pizza Co.TombstoneScreamin’ SicilianRao'sNewman's Own
Oct 202519.9%21.8%13.3%14.6%11.9%5.3%4.4%7.7%1%
Nov 202522.1%19.8%14.8%16.2%10.8%5.9%4%5.7%0.76%
Dec 202520.7%18.5%15.7%18.5%12.4%4.5%3.7%5.1%0.9%
Jan 202617.5%23.4%16.2%15.6%12.8%5.7%3.8%3.9%1.1%
Feb 202618.4%21.8%15.1%17.8%11.9%5.3%4.4%4.2%1%
Mar 202622.2%19.9%15.7%16.3%10.9%4.9%4.9%3.9%1.4%
Apr 202620.7%18.5%14.7%15.2%18.5%4.5%3.7%3.1%1.1%
May 202622.2%19.9%15.8%16.3%13.3%4.9%3.3%3.2%1.2%
Jun 202622.2%19.9%15.8%16.3%13.3%4.9%3.3%3.2%1.2%
Jul 202620.4%18.2%17.6%18.2%12.2%5.4%3.6%2.9%1.3%
Aug 202619.9%19.2%21.4%15.7%10.5%5.7%2.6%3.8%1.1%
Sep 202621%18.8%18.2%15.4%12.6%6.9%3.1%3%1.1%

How has the DiGiorno and Motor City Pizza Co. comparison changed over the last 12 months?

3 findings

How did search popularity change for United States frozen pizza brands in September 2026?

2 changes

  1. In September 2026, Motor City Pizza Co. gained share of searches among frozen pizza brands in the United States, from 10.5% to 12.6%.

  2. In September 2026, DiGiorno rose from 3rd to 2nd among frozen pizza brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DiGiorno’s and Motor City Pizza Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DiGiorno

1 branded search term

  • digiorno pizza

Motor City Pizza Co.

1 branded search term

  • motor city pizza

How the Brand Demand Index is measured

Other head-to-heads among frozen pizza brands

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