Bob's Watches vs Crown & Caliber:Which is more popular?
In September 2026, Bob's Watches had more branded searches than Crown & Caliber among watch retailers in the United States. Bob's Watches had about 8,100 branded searches, while Crown & Caliber had 1,900. Bob's Watches made up 0.76% of all watch retailer searches we track, and Crown & Caliber accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about watch retailers, Bob's Watches appeared in four of the five answers and Crown & Caliber in none.
Who do people search for more?
Bob's Watches, about 4 searches for every 1 for Crown & Caliber
Who does AI mention more?
Bob's Watches, mentioned in 4 of 5 answers, Crown & Caliber in 0
Who does AI recommend more?
Bob's Watches, the only one of the two named
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Top watch retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bob's Watches was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Crown & Caliber did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bob's Watches4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Watchfinder & Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chrono242 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jomashop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Watches of Switzerland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The 1916 Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bucherer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crown & Caliber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Authentic Watches0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watch retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a luxury watch online in the US?”
Asked ChatGPT
“Which sites are trustworthy for buying a pre-owned Rolex?”
Asked ChatGPT
“Is it safe to buy a discounted designer watch online?”
Searched Google, AI Overview
“luxury watches”
Searched Google, AI Overview
“used rolex”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Bob's Watches or Crown & Caliber more popular in search?
This chart shows how often people search Google for Bob's Watches and Crown & Caliber by name. Each line represents a brand's share of searches for all nine watch retailers we track, month by month, from searches in United States.
Share of searches by month for Bob's Watches, Crown & Caliber. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jomashop | Chrono24 | The 1916 Company | Watches of Switzerland | Watchfinder & Co. | Bucherer | Bob's Watches | Crown & Caliber | Authentic Watches |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 19.8% | 4.3% | 4% | 2.7% | 1.5% | 0.53% | 0.43% | 0.29% |
| Nov 2025 | 69.9% | 17% | 4.7% | 3.4% | 2.3% | 1.5% | 0.68% | 0.3% | 0.3% |
| Dec 2025 | 69.1% | 16.8% | 5.2% | 4.1% | 2.3% | 1.2% | 0.68% | 0.3% | 0.3% |
| Jan 2026 | 66.3% | 19.7% | 4.3% | 4% | 2.7% | 1.4% | 0.97% | 0.35% | 0.28% |
| Feb 2026 | 63.1% | 22.9% | 4.6% | 3.8% | 2.5% | 1.4% | 0.92% | 0.5% | 0.27% |
| Mar 2026 | 67.2% | 19.9% | 4% | 3.3% | 2.7% | 1.5% | 0.98% | 0.29% | 0.24% |
| Apr 2026 | 63.5% | 23% | 4.2% | 3.8% | 2.5% | 1.4% | 0.93% | 0.27% | 0.27% |
| May 2026 | 62.5% | 22.7% | 4.5% | 4.6% | 2.5% | 1.7% | 1.1% | 0.27% | 0.22% |
| Jun 2026 | 63.8% | 23.2% | 4.3% | 3.8% | 2.1% | 1.4% | 0.93% | 0.27% | 0.27% |
| Jul 2026 | 67.2% | 19.9% | 4% | 4% | 2.2% | 1.5% | 0.8% | 0.24% | 0.19% |
| Aug 2026 | 63.1% | 22.9% | 4.2% | 4.6% | 2.5% | 1.4% | 0.92% | 0.22% | 0.18% |
| Sep 2026 | 63.8% | 23.1% | 4.2% | 3.8% | 2.5% | 1.4% | 0.76% | 0.18% | 0.15% |
How has the Bob's Watches and Crown & Caliber comparison changed over the last 12 months?
3 findings
- Bob's Watches was ahead of Crown & Caliber in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bob's Watches’ share of searches among watch retailers in the United States moved from 0.53% to 0.76%, and its estimated monthly branded searches moved from 4.4K to 8.1K.
- Across the 12 months ending September 2026, Crown & Caliber’s share of searches among watch retailers in the United States moved from 0.43% to 0.18%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
How did search popularity change for United States watch retailers in September 2026?
2 changes
Estimated monthly branded searches for Bob's Watches in the United States rose 84.1% over 12 measured months, from 4.4K to 8.1K in September 2026.
Estimated monthly branded searches for Crown & Caliber in the United States fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bob's Watches’ and Crown & Caliber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bob's Watches
1 branded search term
- bobs watches
Crown & Caliber
1 branded search term
- crown and caliber
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