Benchmade Modern vs La-Z-Boy:Which is more popular?
In September 2026, La-Z-Boy had more branded searches than Benchmade Modern among sofa brands in the United States. La-Z-Boy had about 8,100 branded searches, while Benchmade Modern had 4,400. La-Z-Boy made up 3.8% of all sofa brand searches we track, and Benchmade Modern accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about sofa brands, La-Z-Boy appeared in two of the five answers and Benchmade Modern in one. Benchmade Modern and La-Z-Boy were each mentioned first in one of the two answers that named either.
Who do people search for more?
La-Z-Boy, about 84% more searches than Benchmade Modern
Who does AI mention more?
La-Z-Boy, mentioned in 2 of 5 answers, Benchmade Modern in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top sofa brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La-Z-Boy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Benchmade Modern was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Benchmade Modern and La-Z-Boy were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Room & Board1st
Crate & Barrel2nd
Article3rd- La-Z-Boy4th
Lovesac5th
Benchmade Modern6th
Pottery Barn7th
IKEA8th
Arhaus9th
Interior Define–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- IKEA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crate & Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Room & Board3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Article2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La-Z-Boy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lovesac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pottery Barn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
West Elm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Benchmade Modern1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sofa brands
5 answers
Asked ChatGPT
“Which sofa brand should I buy in the US?”
Asked ChatGPT
“What are the best sofa brands in the US?”
Asked ChatGPT
“What's the best sofa brand in the US for a family with kids?”
Searched Google, AI Overview
“couch”
- 1IKEA
- 1
Searched Google, AI Overview
“sofa”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.
Is Benchmade Modern or La-Z-Boy more popular in search?
This chart shows how often people search Google for Benchmade Modern and La-Z-Boy by name. Each line represents a brand's share of searches for all 16 sofa brands we track, month by month, from searches in United States.
Share of searches by month for La-Z-Boy, Benchmade Modern. The figures are in the table below the chart.
View monthly share of searches table
| Month | Interior Define | IKEA | Joybird | Maiden Home | Article | Crate & Barrel | Pottery Barn | Room & Board | Sixpenny | West Elm | Arhaus | La-Z-Boy | Burrow | Lovesac | Benchmade Modern |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.3% | 9.5% | 8.2% | 5.5% | 4.5% | 4.5% | 5.5% | 4.5% | 4.5% | 3% | 4.5% | 3% | 3.7% | 2.4% |
| Nov 2025 | 26.5% | 11.9% | 9.3% | 6.5% | 5.3% | 4.3% | 4.3% | 5.3% | 5.3% | 4.3% | 2.9% | 4.3% | 2.9% | 2.9% | 1.9% |
| Dec 2025 | 24.6% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4.9% | 4% | 4% | 2.2% |
| Jan 2026 | 21.8% | 11.9% | 9.2% | 8% | 5.3% | 4.4% | 4.4% | 5.3% | 4.4% | 4.4% | 3.6% | 5.3% | 3.6% | 4.4% | 2.4% |
| Feb 2026 | 29.1% | 10.7% | 8.5% | 7.1% | 4.8% | 3.9% | 3.9% | 4.8% | 4.8% | 3.9% | 3.2% | 4.8% | 2.6% | 3.9% | 2.1% |
| Mar 2026 | 23.6% | 12.9% | 8.4% | 7.1% | 4.7% | 3.9% | 3.9% | 5.8% | 4.7% | 4.7% | 3.9% | 4.7% | 3.1% | 4.7% | 1.7% |
| Apr 2026 | 20.8% | 13.9% | 8.9% | 7.6% | 5.1% | 4.2% | 4.2% | 6.2% | 5.1% | 4.2% | 4.2% | 4.2% | 2.8% | 4.2% | 2.3% |
| May 2026 | 24.7% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4% | 2.7% | 6% | 1.8% |
| Jun 2026 | 19.8% | 16.2% | 10% | 5.9% | 4.8% | 4% | 4% | 5.9% | 4% | 4.8% | 4% | 4.8% | 2.6% | 4.8% | 1.8% |
| Jul 2026 | 21% | 14% | 10.4% | 6.3% | 5.1% | 4.2% | 4.2% | 5.1% | 4.2% | 4.2% | 3.4% | 3.4% | 2.8% | 7.7% | 1.5% |
| Aug 2026 | 21.2% | 14.2% | 10.8% | 5.2% | 5.2% | 4.2% | 4.2% | 6.3% | 5.2% | 5.2% | 3.5% | 4.2% | 2.8% | 3.5% | 1.9% |
| Sep 2026 | 28.5% | 12.8% | 8.1% | 5.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.8% | 2.5% | 2.5% | 2.1% |
La-Z-Boy sells other things too, so only its searches that name this product count here, like “lazboy sofa”.
How has the Benchmade Modern and La-Z-Boy comparison changed over the last 12 months?
3 findings
- La-Z-Boy was ahead of Benchmade Modern in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Benchmade Modern’s share of searches among sofa brands in the United States moved from 2.4% to 2.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, La-Z-Boy’s share of searches among sofa brands in the United States moved from 4.5% to 3.8%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for United States sofa brands in September 2026?
2 changes
In September 2026, Benchmade Modern rose from 16th to 15th among sofa brands in the United States.
In September 2026, La-Z-Boy fell from 10th to 12th among sofa brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Benchmade Modern’s and La-Z-Boy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Benchmade Modern
1 branded search term
- benchmade modern
La-Z-Boy
1 branded search term
- lazboy sofa
Other head-to-heads among sofa brands
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