Ben & Jerry's vs Blue Bunny:Which is more popular?
In September 2026, Ben & Jerry's and Blue Bunny were level in searches among frozen yoghurt brands in the United States, with an estimated 490 versus 480 branded searches, at 0.1% of the total each. When we asked ChatGPT and Google AI Overviews about frozen yoghurt brands, Blue Bunny appeared in two of the four answers and Ben & Jerry's in one. Blue Bunny was mentioned before Ben & Jerry's in two out of three answers that named either.
Who do people search for more?
Ben & Jerry's and Blue Bunny are searched for about as often as each other.
Who does AI mention more?
Blue Bunny, mentioned in 2 of 4 answers, Ben & Jerry's in 1
Who does AI recommend more?
Blue Bunny, named ahead of Ben & Jerry's in 2 of 3 answers
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Top frozen yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Blue Bunny was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Ben & Jerry's was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Blue Bunny was listed before Ben & Jerry's in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Yasso1st
Yogurtland2nd
Pinkberry3rd
Kemps4th- Blue Bunny5th
Menchie's6th
TCBY7th
Ben & Jerry's8th
Halo Top–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pinkberry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Menchie's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Yasso3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Yogurtland3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- TCBY2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kemps2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Blue Bunny2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ben & Jerry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Halo Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about frozen yoghurt brands
4 answers
Asked ChatGPT
“Which frozen yoghurt brand should I buy in the US?”
Asked ChatGPT
“What are the best frozen yoghurt brands in the US?”
Asked ChatGPT
“What's the best frozen yoghurt brand in the US for a sweet treat?”
Searched Google, AI Overview
“frozen yoghurt brands”
Searched Google, AI Overview
“best frozen yoghurt”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Ben & Jerry's or Blue Bunny more popular in search?
This chart shows how often people search Google for Ben & Jerry's and Blue Bunny by name. Each line represents a brand's share of searches for all nine frozen yoghurt brands we track, month by month, from searches in United States.
Share of searches by month for Ben & Jerry's, Blue Bunny. The figures are in the table below the chart.
View monthly share of searches table
| Month | Menchie's | Pinkberry | TCBY | Yasso | Halo Top | Yogurtland | Kemps | Ben & Jerry's | Blue Bunny |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 30% | 16.5% | 4.9% | 6% | 4.9% | 0.36% | 0.42% | 0.11% |
| Nov 2025 | 36.8% | 30% | 16.5% | 4.9% | 6.1% | 4.9% | 0.27% | 0.44% | 0.09% |
| Dec 2025 | 41.6% | 27.7% | 15.2% | 4.6% | 4.6% | 5.6% | 0.25% | 0.41% | 0.1% |
| Jan 2026 | 37% | 30.2% | 13.6% | 6.1% | 7.4% | 5% | 0.29% | 0.36% | 0.11% |
| Feb 2026 | 52.3% | 19.1% | 12.9% | 4.7% | 5.8% | 4.7% | 0.23% | 0.28% | 0.07% |
| Mar 2026 | 40.5% | 27.2% | 14.9% | 6.7% | 5.5% | 4.5% | 0.26% | 0.4% | 0.1% |
| Apr 2026 | 34% | 27.9% | 15.3% | 10.2% | 6.9% | 4.6% | 0.27% | 0.61% | 0.1% |
| May 2026 | 36.4% | 24.4% | 20% | 8.9% | 4.9% | 4.9% | 0.24% | 0.28% | 0.07% |
| Jun 2026 | 35.7% | 29.2% | 16% | 8.8% | 5.9% | 3.9% | 0.28% | 0.19% | 0.09% |
| Jul 2026 | 38.6% | 25.9% | 17.3% | 7.8% | 6.4% | 3.5% | 0.38% | 0.09% | 0.16% |
| Aug 2026 | 32.8% | 32.8% | 14.8% | 8.1% | 6.6% | 4.4% | 0.31% | 0.1% | 0.14% |
| Sep 2026 | 34.7% | 28.4% | 19% | 7% | 5.7% | 4.7% | 0.34% | 0.1% | 0.1% |
How has the Ben & Jerry's and Blue Bunny comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Blue Bunny took it in July 2026, Ben & Jerry's took it in September 2026.
- Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among frozen yoghurt brands in the United States moved from 0.42% to 0.1%, and its estimated monthly branded searches moved from 1.9K to 490.
- Across the 12 months ending September 2026, Blue Bunny’s share of searches among frozen yoghurt brands in the United States moved from 0.11% to 0.1%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for United States frozen yoghurt brands in September 2026?
2 changes
In September 2026, Ben & Jerry's rose from 9th to 8th among frozen yoghurt brands in the United States.
In September 2026, Blue Bunny fell from 8th to 9th among frozen yoghurt brands in the United States.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ben & Jerry's’ and Blue Bunny’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ben & Jerry's
2 branded search terms
- ben jerry s
- benjerrys
Blue Bunny
1 branded search term
- blue bunny frozen yogurt
Other head-to-heads among frozen yoghurt brands
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