Pinkberry vs Yasso:Which is searched more in the United States?
In September 2026, Pinkberry had more branded searches than Yasso among frozen yoghurt brands in the United States. Pinkberry had about 135,000 branded searches, while Yasso had 33,100. Pinkberry made up 28.4% of all frozen yoghurt brand searches we track, and Yasso accounted for 7%.
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Is Pinkberry or Yasso more popular in search?
Compare the frozen yoghurt brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Pinkberry, Yasso. The figures are in the table below the chart.
View monthly share of searches table
| Month | Menchie's | Pinkberry | TCBY | Yasso | Halo Top | Yogurtland | Kemps | Ben & Jerry's | Blue Bunny |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 30% | 16.5% | 4.9% | 6% | 4.9% | 0.36% | 0.42% | 0.11% |
| Nov 2025 | 36.8% | 30% | 16.5% | 4.9% | 6.1% | 4.9% | 0.27% | 0.44% | 0.09% |
| Dec 2025 | 41.6% | 27.7% | 15.2% | 4.6% | 4.6% | 5.6% | 0.25% | 0.41% | 0.1% |
| Jan 2026 | 37% | 30.2% | 13.6% | 6.1% | 7.4% | 5% | 0.29% | 0.36% | 0.11% |
| Feb 2026 | 52.3% | 19.1% | 12.9% | 4.7% | 5.8% | 4.7% | 0.23% | 0.28% | 0.07% |
| Mar 2026 | 40.5% | 27.2% | 14.9% | 6.7% | 5.5% | 4.5% | 0.26% | 0.4% | 0.1% |
| Apr 2026 | 34% | 27.9% | 15.3% | 10.2% | 6.9% | 4.6% | 0.27% | 0.61% | 0.1% |
| May 2026 | 36.4% | 24.4% | 20% | 8.9% | 4.9% | 4.9% | 0.24% | 0.28% | 0.07% |
| Jun 2026 | 35.7% | 29.2% | 16% | 8.8% | 5.9% | 3.9% | 0.28% | 0.19% | 0.09% |
| Jul 2026 | 38.6% | 25.9% | 17.3% | 7.8% | 6.4% | 3.5% | 0.38% | 0.09% | 0.16% |
| Aug 2026 | 32.8% | 32.8% | 14.8% | 8.1% | 6.6% | 4.4% | 0.31% | 0.1% | 0.14% |
| Sep 2026 | 34.7% | 28.4% | 19% | 7% | 5.7% | 4.7% | 0.34% | 0.1% | 0.1% |
How has the Pinkberry and Yasso comparison changed over the last 12 months?
3 findings
- Pinkberry was ahead of Yasso in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pinkberry’s share of searches among frozen yoghurt brands in the United States moved from 30% to 28.4%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Yasso’s share of searches among frozen yoghurt brands in the United States moved from 4.9% to 7%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
How did search popularity change for United States frozen yoghurt brands in September 2026?
2 changes
In September 2026, Pinkberry lost share of searches among frozen yoghurt brands in the United States, from 32.8% to 28.4%.
In September 2026, Yasso lost share of searches among frozen yoghurt brands in the United States, from 8.1% to 7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pinkberry’s and Yasso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among frozen yoghurt brands
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