How popular isPinkberry in search?
In September 2026, people searched for Pinkberry by name about 135,000 times in the United States, about the same as the previous year. These searches made up 28.4% of all United States frozen yoghurt brand searches, placing Pinkberry second out of nine brands.
Menchie's34.7%
Pinkberry28.4%
TCBY19%
Yasso7%
Halo Top5.7%
Yogurtland4.7%
Kemps0.34%
Ben & Jerry's0.1%
Blue Bunny0.1%
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Which frozen yoghurt brands compete with Pinkberry?
Share of searches by month for Menchie's, Pinkberry, TCBY, Yasso, Halo Top, Yogurtland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Menchie's | Pinkberry | TCBY | Yasso | Halo Top | Yogurtland | Kemps | Ben & Jerry's | Blue Bunny |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 30% | 16.5% | 4.9% | 6% | 4.9% | 0.36% | 0.42% | 0.11% |
| Nov 2025 | 36.8% | 30% | 16.5% | 4.9% | 6.1% | 4.9% | 0.27% | 0.44% | 0.09% |
| Dec 2025 | 41.6% | 27.7% | 15.2% | 4.6% | 4.6% | 5.6% | 0.25% | 0.41% | 0.1% |
| Jan 2026 | 37% | 30.2% | 13.6% | 6.1% | 7.4% | 5% | 0.29% | 0.36% | 0.11% |
| Feb 2026 | 52.3% | 19.1% | 12.9% | 4.7% | 5.8% | 4.7% | 0.23% | 0.28% | 0.07% |
| Mar 2026 | 40.5% | 27.2% | 14.9% | 6.7% | 5.5% | 4.5% | 0.26% | 0.4% | 0.1% |
| Apr 2026 | 34% | 27.9% | 15.3% | 10.2% | 6.9% | 4.6% | 0.27% | 0.61% | 0.1% |
| May 2026 | 36.4% | 24.4% | 20% | 8.9% | 4.9% | 4.9% | 0.24% | 0.28% | 0.07% |
| Jun 2026 | 35.7% | 29.2% | 16% | 8.8% | 5.9% | 3.9% | 0.28% | 0.19% | 0.09% |
| Jul 2026 | 38.6% | 25.9% | 17.3% | 7.8% | 6.4% | 3.5% | 0.38% | 0.09% | 0.16% |
| Aug 2026 | 32.8% | 32.8% | 14.8% | 8.1% | 6.6% | 4.4% | 0.31% | 0.1% | 0.14% |
| Sep 2026 | 34.7% | 28.4% | 19% | 7% | 5.7% | 4.7% | 0.34% | 0.1% | 0.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.7% | 165K | -17.9% | +1.9 points | |
| 2, held 2nd | 28.4% | 135K | -32.8% | -4.4 points | |
| 3, held 3rd | 19% | 90.5K | 0% | +4.3 points | |
| 4, held 4th | 7% | 33.1K | -33.1% | -1.1 points | |
| 5, held 5th | 5.7% | 27.1K | -33.1% | -0.9 points | |
| 6, held 6th | 4.7% | 22.2K | -18.1% | +0.2 points | |
| 7, held 7th | 0.34% | 1.6K | -15.8% | 0 points | |
| 8, moved from 9th to 8th | 0.1% | 490 | -18.3% | 0 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.1% | 480 | -45.5% | 0 pointsmoved from 8th to 9th |
34.7%
Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share +1.9 points.
28.4%
Held 2nd. 135K estimated branded searches, -32.8% vs prior month. Share -4.4 points.
3.
TCBY19%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +4.3 points.
4.
Yasso7%
Held 4th. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.
5.
Halo Top5.7%
Held 5th. 27.1K estimated branded searches, -33.1% vs prior month. Share -0.9 points.
4.7%
Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.2 points.
7.
Kemps0.34%
Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
0.1%
Moved from 9th to 8th. 490 estimated branded searches, -18.3% vs prior month. Share 0 points.
0.1%
Moved from 8th to 9th. 480 estimated branded searches, -45.5% vs prior month. Share 0 points.
Compare search popularity between Pinkberry and its closest rivals
Every comparison with Pinkberry
8 comparisons
How has branded search demand for Pinkberry changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pinkberry in the United States held steady at 135K.
- Across the 12 months ending September 2026, Pinkberry’s share of searches among frozen yoghurt brands in the United States decreased from 30% to 28.4%.
- Across the 12 months ending September 2026, Pinkberry’s share of searches among frozen yoghurt brands in the United States peaked at 32.8% in August 2026 and was lowest at 19.1% in February 2026.
How did search popularity change for United States frozen yoghurt brands in September 2026?
6 changes
In September 2026, TCBY gained share of searches among frozen yoghurt brands in the United States, from 14.8% to 19%.
In September 2026, Menchie's gained share of searches among frozen yoghurt brands in the United States, from 32.8% to 34.7%.
In September 2026, Pinkberry lost share of searches among frozen yoghurt brands in the United States, from 32.8% to 28.4%.
In September 2026, Yasso lost share of searches among frozen yoghurt brands in the United States, from 8.1% to 7%.
In September 2026, Halo Top lost share of searches among frozen yoghurt brands in the United States, from 6.6% to 5.7%.
In September 2026, Ben & Jerry's rose from 9th to 8th among frozen yoghurt brands in the United States.
How are Pinkberry’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Pinkberry’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- pinkberry
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Is Pinkberry your brand?
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