Brandwave

Blue Bunny vs Pinkberry:Which is more popular?

In September 2026, Pinkberry had more branded searches than Blue Bunny among frozen yoghurt brands in the United States. Pinkberry had about 135,000 branded searches, while Blue Bunny had 480. Pinkberry made up 28.4% of all frozen yoghurt brand searches we track, and Blue Bunny accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about frozen yoghurt brands, Pinkberry appeared in all four answers and Blue Bunny in two. Blue Bunny and Pinkberry were each mentioned first in two of the four answers.

Among frozen yoghurt brands in the United States in September 2026

Who do people search for more?

Pinkberry, about 281 searches for every 1 for Blue Bunny

Pinkberry 135K searchesBlue Bunny 480 searches

Who does AI mention more?

Pinkberry, mentioned in every answer we collected

Pinkberry in 4 of 4Blue Bunny in 2 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Blue Bunny first in 2Pinkberry first in 2

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Top frozen yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pinkberry appeared in all four answers. Blue Bunny was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Blue Bunny and Pinkberry were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yasso1st
  2. Yogurtland2nd
  3. Pinkberry3rd
  4. Kemps4th
  5. Blue Bunny5th
  6. Menchie's6th
  7. TCBY7th
  8. Ben & Jerry's8th
  9. Halo Top–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pinkberry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Menchie's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yasso3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yogurtland3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TCBY2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kemps2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Bunny2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ben & Jerry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Halo Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about frozen yoghurt brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Blue Bunny or Pinkberry more popular in search?

This chart shows how often people search Google for Blue Bunny and Pinkberry by name. Each line represents a brand's share of searches for all nine frozen yoghurt brands we track, month by month, from searches in United States.

Blue Bunny and Pinkberry among frozen yoghurt brands in the United States, by month

Share of searches by month for Pinkberry, Blue Bunny. The figures are in the table below the chart.

View monthly share of searches table
MonthMenchie'sPinkberryTCBYYassoHalo TopYogurtlandKempsBen & Jerry'sBlue Bunny
Oct 202536.7%30%16.5%4.9%6%4.9%0.36%0.42%0.11%
Nov 202536.8%30%16.5%4.9%6.1%4.9%0.27%0.44%0.09%
Dec 202541.6%27.7%15.2%4.6%4.6%5.6%0.25%0.41%0.1%
Jan 202637%30.2%13.6%6.1%7.4%5%0.29%0.36%0.11%
Feb 202652.3%19.1%12.9%4.7%5.8%4.7%0.23%0.28%0.07%
Mar 202640.5%27.2%14.9%6.7%5.5%4.5%0.26%0.4%0.1%
Apr 202634%27.9%15.3%10.2%6.9%4.6%0.27%0.61%0.1%
May 202636.4%24.4%20%8.9%4.9%4.9%0.24%0.28%0.07%
Jun 202635.7%29.2%16%8.8%5.9%3.9%0.28%0.19%0.09%
Jul 202638.6%25.9%17.3%7.8%6.4%3.5%0.38%0.09%0.16%
Aug 202632.8%32.8%14.8%8.1%6.6%4.4%0.31%0.1%0.14%
Sep 202634.7%28.4%19%7%5.7%4.7%0.34%0.1%0.1%

How has the Blue Bunny and Pinkberry comparison changed over the last 12 months?

3 findings

How did search popularity change for United States frozen yoghurt brands in September 2026?

2 changes
  1. In September 2026, Pinkberry lost share of searches among frozen yoghurt brands in the United States, from 32.8% to 28.4%.

  2. In September 2026, Blue Bunny fell from 8th to 9th among frozen yoghurt brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blue Bunny’s and Pinkberry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blue Bunny

1 branded search term

  • blue bunny frozen yogurt

Pinkberry

1 branded search term

  • pinkberry

How the Brand Demand Index is measured

Other head-to-heads among frozen yoghurt brands

Creator with pink hair and a pink jacket

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