Menchie's vs TCBY:Which is more popular?
In September 2026, Menchie's had more branded searches than TCBY among frozen yoghurt brands in the United States. Menchie's had about 165,000 branded searches, while TCBY had 90,500. Menchie's made up 34.7% of all frozen yoghurt brand searches we track, and TCBY accounted for 19%. When we asked ChatGPT and Google AI Overviews about frozen yoghurt brands, Menchie's appeared in three of the four answers and TCBY in two. Menchie's was mentioned before TCBY in two out of three answers that named either.
Who do people search for more?
Menchie's, about 82% more searches than TCBY
Who does AI mention more?
Menchie's, mentioned in 3 of 4 answers, TCBY in 2
Who does AI recommend more?
Menchie's, named ahead of TCBY in 2 of 3 answers
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Top frozen yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Menchie's was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. TCBY was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Menchie's was listed before TCBY in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Yasso1st
Yogurtland2nd
Pinkberry3rd
Kemps4th
Blue Bunny5th- Menchie's6th
TCBY7th
Ben & Jerry's8th
Halo Top–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pinkberry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Menchie's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Yasso3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Yogurtland3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- TCBY2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kemps2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Blue Bunny2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ben & Jerry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Halo Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about frozen yoghurt brands
4 answers
Asked ChatGPT
“Which frozen yoghurt brand should I buy in the US?”
Asked ChatGPT
“What are the best frozen yoghurt brands in the US?”
Asked ChatGPT
“What's the best frozen yoghurt brand in the US for a sweet treat?”
Searched Google, AI Overview
“frozen yoghurt brands”
Searched Google, AI Overview
“best frozen yoghurt”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Menchie's or TCBY more popular in search?
This chart shows how often people search Google for Menchie's and TCBY by name. Each line represents a brand's share of searches for all nine frozen yoghurt brands we track, month by month, from searches in United States.
Share of searches by month for Menchie's, TCBY. The figures are in the table below the chart.
View monthly share of searches table
| Month | Menchie's | Pinkberry | TCBY | Yasso | Halo Top | Yogurtland | Kemps | Ben & Jerry's | Blue Bunny |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 30% | 16.5% | 4.9% | 6% | 4.9% | 0.36% | 0.42% | 0.11% |
| Nov 2025 | 36.8% | 30% | 16.5% | 4.9% | 6.1% | 4.9% | 0.27% | 0.44% | 0.09% |
| Dec 2025 | 41.6% | 27.7% | 15.2% | 4.6% | 4.6% | 5.6% | 0.25% | 0.41% | 0.1% |
| Jan 2026 | 37% | 30.2% | 13.6% | 6.1% | 7.4% | 5% | 0.29% | 0.36% | 0.11% |
| Feb 2026 | 52.3% | 19.1% | 12.9% | 4.7% | 5.8% | 4.7% | 0.23% | 0.28% | 0.07% |
| Mar 2026 | 40.5% | 27.2% | 14.9% | 6.7% | 5.5% | 4.5% | 0.26% | 0.4% | 0.1% |
| Apr 2026 | 34% | 27.9% | 15.3% | 10.2% | 6.9% | 4.6% | 0.27% | 0.61% | 0.1% |
| May 2026 | 36.4% | 24.4% | 20% | 8.9% | 4.9% | 4.9% | 0.24% | 0.28% | 0.07% |
| Jun 2026 | 35.7% | 29.2% | 16% | 8.8% | 5.9% | 3.9% | 0.28% | 0.19% | 0.09% |
| Jul 2026 | 38.6% | 25.9% | 17.3% | 7.8% | 6.4% | 3.5% | 0.38% | 0.09% | 0.16% |
| Aug 2026 | 32.8% | 32.8% | 14.8% | 8.1% | 6.6% | 4.4% | 0.31% | 0.1% | 0.14% |
| Sep 2026 | 34.7% | 28.4% | 19% | 7% | 5.7% | 4.7% | 0.34% | 0.1% | 0.1% |
How has the Menchie's and TCBY comparison changed over the last 12 months?
3 findings
- Menchie's was ahead of TCBY in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Menchie's’ share of searches among frozen yoghurt brands in the United States moved from 36.7% to 34.7%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, TCBY’s share of searches among frozen yoghurt brands in the United States moved from 16.5% to 19%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for United States frozen yoghurt brands in September 2026?
2 changes
In September 2026, TCBY gained share of searches among frozen yoghurt brands in the United States, from 14.8% to 19%.
In September 2026, Menchie's gained share of searches among frozen yoghurt brands in the United States, from 32.8% to 34.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Menchie's’ and TCBY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among frozen yoghurt brands
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