Brandwave

How popular isMenchie's in search?

In September 2026, there were an estimated 165K branded searches for Menchie's in United States which held steady over the last 12 months. Menchie's holds 73.1% estimated Share of Search among United States frozen yoghurt brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, September 2026
  1. Menchie's73.1%
  2. Yasso14.7%
  3. Halo Top12%
  4. Ben & Jerry's0.22%
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Which frozen yoghurt brands compete with Menchie's?

Menchie's against frozen yoghurt brands in United States, by month

Share of Search by month for Menchie's, Yasso, Halo Top. The figures are in the table below the chart.

View monthly share of search table
MonthMenchie'sYassoHalo TopBen & Jerry's
Oct 202576.3%10.3%12.5%0.88%
Nov 202576.3%10.2%12.5%0.91%
Dec 202581.4%8.9%8.9%0.79%
Jan 202672.7%11.9%14.6%0.71%
Feb 202683%7.5%9.1%0.44%
Mar 202676.4%12.6%10.3%0.75%
Apr 202665.8%19.8%13.3%1.2%
May 202672%17.7%9.7%0.56%
Jun 202670.6%17.4%11.6%0.38%
Jul 202673.1%14.7%12%0.18%
Aug 202668.9%17%13.9%0.21%
Sep 202673.1%14.7%12%0.22%

  1. 1.Menchie's

    73.1%

    Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share +4.2 points.

  2. 2.Yasso

    14.7%

    Held 2nd. 33.1K estimated branded searches, -33.1% vs prior month. Share -2.3 points.

  3. 3.Halo Top

    12%

    Held 3rd. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.9 points.

  4. 4.Ben & Jerry's

    0.22%

    Held 4th. 490 estimated branded searches, -18.3% vs prior month. Share 0 points.

Compare search popularity between Menchie's and its closest rivals

Every comparison with Menchie's

How has branded search demand for Menchie's changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Menchie's in United States held steady at 165K.
  • Across the 12 months ending September 2026, Menchie's’ estimated Share of Search among frozen yoghurt brands in United States decreased from 76.3% to 73.1%.
  • Across the 12 months ending September 2026, Menchie's’ estimated Share of Search among frozen yoghurt brands in United States peaked at 83% in February 2026 and was lowest at 65.8% in April 2026.

How did search popularity change for United States frozen yoghurt brands in September 2026?

  1. In September 2026, Menchie's gained estimated Share of Search among frozen yoghurt brands in United States, from 68.9% to 73.1%.

  2. In September 2026, Yasso lost estimated Share of Search among frozen yoghurt brands in United States, from 17% to 14.7%.

  3. In September 2026, Halo Top lost estimated Share of Search among frozen yoghurt brands in United States, from 13.9% to 12%.

  4. Estimated monthly branded searches for Ben & Jerry's in United States fell 74.3% over 12 measured months, from 1.9K to 490 in September 2026.

How is Menchie's measured?

Brandwave collects information about searches that people make online using Menchie's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • menchies

Do you work for Menchie's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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