Brandwave

How popular isBlue Bunny?

In September 2026, people searched for Blue Bunny by name about 480 times in the United States, about the same as the previous year. These searches made up 0.1% of all United States frozen yoghurt brand searches, placing Blue Bunny ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about frozen yoghurt brands, Blue Bunny appeared in two of the four answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Blue Bunny is the ninth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Menchie'sShare of searches 34.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 6th
  2. PinkberryShare of searches 28.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. TCBYShare of searches 19%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th
  4. YassoShare of searches 7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Blue BunnyShare of searches 0.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

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Top frozen yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Blue Bunny was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Blue Bunny is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yasso1st
  2. Yogurtland2nd
  3. Pinkberry3rd
  4. Kemps4th
  5. Blue Bunny5th
  6. Menchie's6th
  7. TCBY7th
  8. Ben & Jerry's8th
  9. Halo Top–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pinkberry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Menchie's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yasso3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yogurtland3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TCBY2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kemps2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Bunny2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ben & Jerry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Halo Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about frozen yoghurt brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which frozen yoghurt brands compete with Blue Bunny?

Blue Bunny against frozen yoghurt brands in the United States, by month

Share of searches by month for Menchie's, Pinkberry, TCBY, Yasso, Halo Top, Yogurtland, Blue Bunny. The figures are in the table below the chart.

View monthly share of searches table
MonthMenchie'sPinkberryTCBYYassoHalo TopYogurtlandKempsBen & Jerry'sBlue Bunny
Oct 202536.7%30%16.5%4.9%6%4.9%0.36%0.42%0.11%
Nov 202536.8%30%16.5%4.9%6.1%4.9%0.27%0.44%0.09%
Dec 202541.6%27.7%15.2%4.6%4.6%5.6%0.25%0.41%0.1%
Jan 202637%30.2%13.6%6.1%7.4%5%0.29%0.36%0.11%
Feb 202652.3%19.1%12.9%4.7%5.8%4.7%0.23%0.28%0.07%
Mar 202640.5%27.2%14.9%6.7%5.5%4.5%0.26%0.4%0.1%
Apr 202634%27.9%15.3%10.2%6.9%4.6%0.27%0.61%0.1%
May 202636.4%24.4%20%8.9%4.9%4.9%0.24%0.28%0.07%
Jun 202635.7%29.2%16%8.8%5.9%3.9%0.28%0.19%0.09%
Jul 202638.6%25.9%17.3%7.8%6.4%3.5%0.38%0.09%0.16%
Aug 202632.8%32.8%14.8%8.1%6.6%4.4%0.31%0.1%0.14%
Sep 202634.7%28.4%19%7%5.7%4.7%0.34%0.1%0.1%

  1. 1.Menchie's

    34.7%

    Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share +1.9 points.

  2. 2.Pinkberry

    28.4%

    Held 2nd. 135K estimated branded searches, -32.8% vs prior month. Share -4.4 points.

  3. 3.TCBY

    19%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +4.3 points.

  4. 4.Yasso

    7%

    Held 4th. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.

  5. 5.Halo Top

    5.7%

    Held 5th. 27.1K estimated branded searches, -33.1% vs prior month. Share -0.9 points.

  6. 6.Yogurtland

    4.7%

    Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.2 points.

  7. 7.Kemps

    0.34%

    Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  8. 8.Ben & Jerry's

    0.1%

    Moved from 9th to 8th. 490 estimated branded searches, -18.3% vs prior month. Share 0 points.

  9. 9.Blue Bunny

    0.1%

    Moved from 8th to 9th. 480 estimated branded searches, -45.5% vs prior month. Share 0 points.

Compare popularity between Blue Bunny and its closest rivals

Every comparison with Blue Bunny

8 comparisons

How has branded search demand for Blue Bunny changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blue Bunny in the United States held steady at 480.
  • Across the 12 months ending September 2026, Blue Bunny’s share of searches among frozen yoghurt brands in the United States held steady, from 0.11% to 0.1%.

How did search popularity change for United States frozen yoghurt brands in September 2026?

6 changes

  1. In September 2026, TCBY gained share of searches among frozen yoghurt brands in the United States, from 14.8% to 19%.

  2. In September 2026, Menchie's gained share of searches among frozen yoghurt brands in the United States, from 32.8% to 34.7%.

  3. In September 2026, Pinkberry lost share of searches among frozen yoghurt brands in the United States, from 32.8% to 28.4%.

  4. In September 2026, Yasso lost share of searches among frozen yoghurt brands in the United States, from 8.1% to 7%.

  5. In September 2026, Halo Top lost share of searches among frozen yoghurt brands in the United States, from 6.6% to 5.7%.

  6. In September 2026, Ben & Jerry's rose from 9th to 8th among frozen yoghurt brands in the United States.

How are Blue Bunny’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Blue Bunny’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blue bunny frozen yogurt

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How the Brand Demand Index is measured

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