Authentic Watches vs Crown & Caliber:Which is more popular?
In September 2026, Crown & Caliber had more branded searches than Authentic Watches among watch retailers in the United States. Crown & Caliber had about 1,900 branded searches, while Authentic Watches had 1,600. Crown & Caliber made up 0.18% of all watch retailer searches we track, and Authentic Watches accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about watch retailers, neither Authentic Watches nor Crown & Caliber appeared in any of the five answers.
Who do people search for more?
Crown & Caliber, about 19% more searches than Authentic Watches
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top watch retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Authentic Watches nor Crown & Caliber showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bob's Watches4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Watchfinder & Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chrono242 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jomashop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Watches of Switzerland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The 1916 Company0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bucherer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Crown & Caliber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Authentic Watches0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watch retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a luxury watch online in the US?”
Asked ChatGPT
“Which sites are trustworthy for buying a pre-owned Rolex?”
Asked ChatGPT
“Is it safe to buy a discounted designer watch online?”
Searched Google, AI Overview
“luxury watches”
Searched Google, AI Overview
“used rolex”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Authentic Watches or Crown & Caliber more popular in search?
This chart shows how often people search Google for Authentic Watches and Crown & Caliber by name. Each line represents a brand's share of searches for all nine watch retailers we track, month by month, from searches in United States.
Share of searches by month for Crown & Caliber, Authentic Watches. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jomashop | Chrono24 | The 1916 Company | Watches of Switzerland | Watchfinder & Co. | Bucherer | Bob's Watches | Crown & Caliber | Authentic Watches |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 19.8% | 4.3% | 4% | 2.7% | 1.5% | 0.53% | 0.43% | 0.29% |
| Nov 2025 | 69.9% | 17% | 4.7% | 3.4% | 2.3% | 1.5% | 0.68% | 0.3% | 0.3% |
| Dec 2025 | 69.1% | 16.8% | 5.2% | 4.1% | 2.3% | 1.2% | 0.68% | 0.3% | 0.3% |
| Jan 2026 | 66.3% | 19.7% | 4.3% | 4% | 2.7% | 1.4% | 0.97% | 0.35% | 0.28% |
| Feb 2026 | 63.1% | 22.9% | 4.6% | 3.8% | 2.5% | 1.4% | 0.92% | 0.5% | 0.27% |
| Mar 2026 | 67.2% | 19.9% | 4% | 3.3% | 2.7% | 1.5% | 0.98% | 0.29% | 0.24% |
| Apr 2026 | 63.5% | 23% | 4.2% | 3.8% | 2.5% | 1.4% | 0.93% | 0.27% | 0.27% |
| May 2026 | 62.5% | 22.7% | 4.5% | 4.6% | 2.5% | 1.7% | 1.1% | 0.27% | 0.22% |
| Jun 2026 | 63.8% | 23.2% | 4.3% | 3.8% | 2.1% | 1.4% | 0.93% | 0.27% | 0.27% |
| Jul 2026 | 67.2% | 19.9% | 4% | 4% | 2.2% | 1.5% | 0.8% | 0.24% | 0.19% |
| Aug 2026 | 63.1% | 22.9% | 4.2% | 4.6% | 2.5% | 1.4% | 0.92% | 0.22% | 0.18% |
| Sep 2026 | 63.8% | 23.1% | 4.2% | 3.8% | 2.5% | 1.4% | 0.76% | 0.18% | 0.15% |
How has the Authentic Watches and Crown & Caliber comparison changed over the last 12 months?
3 findings
- Crown & Caliber was ahead of Authentic Watches in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Authentic Watches’ share of searches among watch retailers in the United States moved from 0.29% to 0.15%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending September 2026, Crown & Caliber’s share of searches among watch retailers in the United States moved from 0.43% to 0.18%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
How did search popularity change for United States watch retailers in September 2026?
2 changes
Estimated monthly branded searches for Crown & Caliber in the United States fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.
Estimated monthly branded searches for Authentic Watches in the United States fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Authentic Watches’ and Crown & Caliber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Authentic Watches
1 branded search term
- authentic watches
Crown & Caliber
1 branded search term
- crown and caliber
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