Arhaus vs West Elm:Which is more popular?
In September 2026, West Elm had more branded searches than Arhaus among sofa brands in the United States. West Elm had about 9,900 branded searches, while Arhaus had 8,100. West Elm made up 4.7% of all sofa brand searches we track, and Arhaus accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about sofa brands, Arhaus appeared in two of the five answers and West Elm in one. Arhaus was mentioned before West Elm in every answer that named either.
Who do people search for more?
West Elm, about 22% more searches than Arhaus
Who does AI mention more?
Arhaus, mentioned in 2 of 5 answers, West Elm in 1
Who does AI recommend more?
Arhaus, named ahead of West Elm in 2 of 2 answers
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Top sofa brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Arhaus was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. West Elm was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Arhaus was listed before West Elm in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Room & Board1st
Crate & Barrel2nd
Article3rd
La-Z-Boy4th
Lovesac5th
Benchmade Modern6th
Pottery Barn7th
IKEA8th- Arhaus9th
- +4 more
- West Elm–
- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- IKEA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crate & Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Room & Board3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Article2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La-Z-Boy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lovesac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pottery Barn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- West Elm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Benchmade Modern1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sofa brands
5 answers
Asked ChatGPT
“Which sofa brand should I buy in the US?”
Asked ChatGPT
“What are the best sofa brands in the US?”
Asked ChatGPT
“What's the best sofa brand in the US for a family with kids?”
Searched Google, AI Overview
“couch”
- 1IKEA
- 1
Searched Google, AI Overview
“sofa”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.
Is Arhaus or West Elm more popular in search?
This chart shows how often people search Google for Arhaus and West Elm by name. Each line represents a brand's share of searches for all 16 sofa brands we track, month by month, from searches in United States.
Share of searches by month for West Elm, Arhaus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Interior Define | IKEA | Joybird | Maiden Home | Article | Crate & Barrel | Pottery Barn | Room & Board | Sixpenny | West Elm | Arhaus | La-Z-Boy | Burrow | Lovesac | Benchmade Modern |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.3% | 9.5% | 8.2% | 5.5% | 4.5% | 4.5% | 5.5% | 4.5% | 4.5% | 3% | 4.5% | 3% | 3.7% | 2.4% |
| Nov 2025 | 26.5% | 11.9% | 9.3% | 6.5% | 5.3% | 4.3% | 4.3% | 5.3% | 5.3% | 4.3% | 2.9% | 4.3% | 2.9% | 2.9% | 1.9% |
| Dec 2025 | 24.6% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4.9% | 4% | 4% | 2.2% |
| Jan 2026 | 21.8% | 11.9% | 9.2% | 8% | 5.3% | 4.4% | 4.4% | 5.3% | 4.4% | 4.4% | 3.6% | 5.3% | 3.6% | 4.4% | 2.4% |
| Feb 2026 | 29.1% | 10.7% | 8.5% | 7.1% | 4.8% | 3.9% | 3.9% | 4.8% | 4.8% | 3.9% | 3.2% | 4.8% | 2.6% | 3.9% | 2.1% |
| Mar 2026 | 23.6% | 12.9% | 8.4% | 7.1% | 4.7% | 3.9% | 3.9% | 5.8% | 4.7% | 4.7% | 3.9% | 4.7% | 3.1% | 4.7% | 1.7% |
| Apr 2026 | 20.8% | 13.9% | 8.9% | 7.6% | 5.1% | 4.2% | 4.2% | 6.2% | 5.1% | 4.2% | 4.2% | 4.2% | 2.8% | 4.2% | 2.3% |
| May 2026 | 24.7% | 13.5% | 8.6% | 6% | 4.9% | 4% | 4% | 6% | 4% | 4% | 3.3% | 4% | 2.7% | 6% | 1.8% |
| Jun 2026 | 19.8% | 16.2% | 10% | 5.9% | 4.8% | 4% | 4% | 5.9% | 4% | 4.8% | 4% | 4.8% | 2.6% | 4.8% | 1.8% |
| Jul 2026 | 21% | 14% | 10.4% | 6.3% | 5.1% | 4.2% | 4.2% | 5.1% | 4.2% | 4.2% | 3.4% | 3.4% | 2.8% | 7.7% | 1.5% |
| Aug 2026 | 21.2% | 14.2% | 10.8% | 5.2% | 5.2% | 4.2% | 4.2% | 6.3% | 5.2% | 5.2% | 3.5% | 4.2% | 2.8% | 3.5% | 1.9% |
| Sep 2026 | 28.5% | 12.8% | 8.1% | 5.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.8% | 2.5% | 2.5% | 2.1% |
West Elm and Arhaus sell other things too, so only their searches that name this product count here, like “west elm sofa”.
How has the Arhaus and West Elm comparison changed over the last 12 months?
3 findings
- West Elm was ahead of Arhaus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arhaus’ share of searches among sofa brands in the United States moved from 3% to 3.8%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, West Elm’s share of searches among sofa brands in the United States moved from 4.5% to 4.7%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for United States sofa brands in September 2026?
2 changes
In September 2026, West Elm lost share of searches among sofa brands in the United States, from 5.2% to 4.7%.
In September 2026, Arhaus rose from 12th to 11th among sofa brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Arhaus’ and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sofa brands
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