Brandwave

Arhaus vs Lovesac:Which is more popular?

In September 2026, Arhaus had more branded searches than Lovesac among sofa brands in the United States. Arhaus had about 8,100 branded searches, while Lovesac had 5,400. Arhaus made up 3.8% of all sofa brand searches we track, and Lovesac accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about sofa brands, Arhaus and Lovesac each appeared in two of the five answers. Lovesac was mentioned before Arhaus in two out of three answers.

Among sofa brands in the United States in September 2026

Who do people search for more?

Arhaus, about 50% more searches than Lovesac

Arhaus 8.1K searchesLovesac 5.4K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Arhaus in 2 of 5Lovesac in 2 of 5

Who does AI recommend more?

Lovesac, named ahead of Arhaus in 2 of 3 answers

Lovesac first in 2Arhaus first in 1

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Top sofa brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arhaus and Lovesac were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lovesac was listed before Arhaus in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Room & Board1st
  2. Crate & Barrel2nd
  3. Article3rd
  4. La-Z-Boy4th
  5. Lovesac5th
  6. Benchmade Modern6th
  7. Pottery Barn7th
  8. IKEA8th
  9. Arhaus9th
  10. Interior Define–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crate & Barrel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Room & Board3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Article2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arhaus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La-Z-Boy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lovesac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pottery Barn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Benchmade Modern1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about sofa brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.

Is Arhaus or Lovesac more popular in search?

This chart shows how often people search Google for Arhaus and Lovesac by name. Each line represents a brand's share of searches for all 16 sofa brands we track, month by month, from searches in United States.

Arhaus and Lovesac among sofa brands in the United States, by month

Share of searches by month for Arhaus, Lovesac. The figures are in the table below the chart.

View monthly share of searches table
MonthInterior DefineIKEAJoybirdMaiden HomeArticleCrate & BarrelPottery BarnRoom & BoardSixpennyWest ElmArhausLa-Z-BoyBurrowLovesacBenchmade Modern
Oct 202522.4%12.3%9.5%8.2%5.5%4.5%4.5%5.5%4.5%4.5%3%4.5%3%3.7%2.4%
Nov 202526.5%11.9%9.3%6.5%5.3%4.3%4.3%5.3%5.3%4.3%2.9%4.3%2.9%2.9%1.9%
Dec 202524.6%13.5%8.6%6%4.9%4%4%6%4%4%3.3%4.9%4%4%2.2%
Jan 202621.8%11.9%9.2%8%5.3%4.4%4.4%5.3%4.4%4.4%3.6%5.3%3.6%4.4%2.4%
Feb 202629.1%10.7%8.5%7.1%4.8%3.9%3.9%4.8%4.8%3.9%3.2%4.8%2.6%3.9%2.1%
Mar 202623.6%12.9%8.4%7.1%4.7%3.9%3.9%5.8%4.7%4.7%3.9%4.7%3.1%4.7%1.7%
Apr 202620.8%13.9%8.9%7.6%5.1%4.2%4.2%6.2%5.1%4.2%4.2%4.2%2.8%4.2%2.3%
May 202624.7%13.5%8.6%6%4.9%4%4%6%4%4%3.3%4%2.7%6%1.8%
Jun 202619.8%16.2%10%5.9%4.8%4%4%5.9%4%4.8%4%4.8%2.6%4.8%1.8%
Jul 202621%14%10.4%6.3%5.1%4.2%4.2%5.1%4.2%4.2%3.4%3.4%2.8%7.7%1.5%
Aug 202621.2%14.2%10.8%5.2%5.2%4.2%4.2%6.3%5.2%5.2%3.5%4.2%2.8%3.5%1.9%
Sep 202628.5%12.8%8.1%5.7%4.7%4.7%4.7%4.7%4.7%4.7%3.8%3.8%2.5%2.5%2.1%

Arhaus and Lovesac sell other things too, so only their searches that name this product count here, like “arhaus sofa”.

How has the Arhaus and Lovesac comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Arhaus took it in September 2026.
  • Across the 12 months ending September 2026, Arhaus’ share of searches among sofa brands in the United States moved from 3% to 3.8%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, Lovesac’s share of searches among sofa brands in the United States moved from 3.7% to 2.5%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

How did search popularity change for United States sofa brands in September 2026?

2 changes
  1. In September 2026, Lovesac lost share of searches among sofa brands in the United States, from 3.5% to 2.5%.

  2. In September 2026, Arhaus rose from 12th to 11th among sofa brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arhaus’ and Lovesac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arhaus

1 branded search term

  • arhaus sofa

Lovesac

1 branded search term

  • lovesac sactional

How the Brand Demand Index is measured

Other head-to-heads among sofa brands

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