Brandwave

AKC Pet Insurance vs Fetch:Which is more popular?

In September 2026, Fetch had more branded searches than AKC Pet Insurance among pet insurance providers in the United States. Fetch had about 54,600 branded searches, while AKC Pet Insurance had 14,800. Fetch made up 7.7% of all pet insurance provider searches we track, and AKC Pet Insurance accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about pet insurance providers, AKC Pet Insurance appeared in one of the five answers and Fetch in none.

Among pet insurance providers in the United States in September 2026

Who do people search for more?

Fetch, about 4 searches for every 1 for AKC Pet Insurance

Fetch 54.6K searchesAKC Pet Insurance 14.8K searches

Who does AI mention more?

AKC Pet Insurance, mentioned in 1 of 5 answers, Fetch in 0

AKC Pet Insurance in 1 of 5Fetch in 0 of 5

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Top pet insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AKC Pet Insurance was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fetch did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pets Best1st
  2. ASPCA Pet Health Insurance2nd
  3. Lemonade3rd
  4. Trupanion4th
  5. Embrace5th
  6. AKC Pet Insurance6th
  7. Healthy Paws7th
  8. Spot8th
  9. Nationwide9th
  10. Fetch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pets Best5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASPCA Pet Health Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lemonade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Embrace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trupanion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Healthy Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nationwide1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AKC Pet Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fetch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is AKC Pet Insurance or Fetch more popular in search?

This chart shows how often people search Google for AKC Pet Insurance and Fetch by name. Each line represents a brand's share of searches for all ten pet insurance providers we track, month by month, from searches in United States.

AKC Pet Insurance and Fetch among pet insurance providers in the United States, by month

Share of searches by month for Fetch, AKC Pet Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthTrupanionLemonadeNationwidePets BestSpotEmbraceFetchASPCA Pet Health InsuranceHealthy PawsAKC Pet Insurance
Oct 202517%11.8%15.1%12.9%12.1%8%5.8%9.8%5.2%2.3%
Nov 202517.3%12%15.1%14.2%10.5%8%5.8%9.9%5.2%1.9%
Dec 202518.3%14.3%14.7%11.3%10.2%7.9%5.8%9.9%5.1%2.3%
Jan 202618.3%14.3%14.8%10.3%10%7.8%5.7%12.6%4.2%1.9%
Feb 202616.2%13.9%14.2%9.9%9.9%7.7%5.5%17%4%1.8%
Mar 202620.8%17.3%12.1%10.1%8.8%7.7%8.1%9.2%4.1%1.9%
Apr 202620.8%15.7%13.2%10.2%9.2%8.5%7.4%8.3%4.6%2.1%
May 202620.1%20%11.8%9.7%9.7%8.9%5.4%8.8%4%1.8%
Jun 202616.9%24.1%11.6%11.8%9.6%7.3%6.5%6.6%3.9%1.8%
Jul 202616.3%23.2%11.1%11.3%10.8%7%6.3%8.4%3.8%1.7%
Aug 202618.9%14.8%13.1%13.2%10.8%8.1%8.9%5.3%4.4%2.4%
Sep 202618.7%15.7%13.9%12.7%10.9%8.6%7.7%5.2%4.7%2.1%

How has the AKC Pet Insurance and Fetch comparison changed over the last 12 months?

3 findings

How did search popularity change for United States pet insurance providers in September 2026?

2 changes

  1. In September 2026, Fetch lost share of searches among pet insurance providers in the United States, from 8.9% to 7.7%.

  2. Estimated monthly branded searches for AKC Pet Insurance in the United States fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using AKC Pet Insurance’s and Fetch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AKC Pet Insurance

1 branded search term

  • akc pet insurance

Fetch

6 branded search terms

  • dog insurance fetch
  • fetch cat insurance
  • fetch dog insurance
  • fetch insurance
  • fetch pet insurance
  • pet insurance fetch

How the Brand Demand Index is measured

Other head-to-heads among pet insurance providers

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