Brandwave

GE Appliances vs Whirlpool:Which is more popular?

In September 2026, Whirlpool had more branded searches than GE Appliances among washing machine brands in the United States. Whirlpool had about 60,500 branded searches, while GE Appliances had 37,000. Whirlpool made up 10.4% of all washing machine brand searches we track, and GE Appliances accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about washing machine brands, GE Appliances and Whirlpool each appeared in two of the five answers. GE Appliances and Whirlpool were each mentioned first in one of the two answers that named either.

Among washing machine brands in the United States in September 2026

Who do people search for more?

Whirlpool, about 64% more searches than GE Appliances

Whirlpool 60.5K searchesGE Appliances 37K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

GE Appliances in 2 of 5Whirlpool in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

GE Appliances first in 1Whirlpool first in 1

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GE Appliances and Whirlpool were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. GE Appliances and Whirlpool were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Electrolux2nd
  3. Whirlpool3rd
  4. GE Appliances4th
  5. Speed Queen5th
  6. Maytag6th
  7. Samsung–
  8. Kenmore–
  9. Amana–
  10. Midea–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Speed Queen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maytag2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kenmore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is GE Appliances or Whirlpool more popular in search?

This chart shows how often people search Google for GE Appliances and Whirlpool by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from searches in United States.

GE Appliances and Whirlpool among washing machine brands in the United States, by month

Share of searches by month for Whirlpool, GE Appliances. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeed QueenMaytagWhirlpoolGE AppliancesLGSamsungKenmoreAmanaElectroluxMideaMieleFrigidaireBoschHaier
Oct 202547.8%9.9%12.1%6.9%6.6%5.4%4.4%3%1.6%0.48%0.59%0.48%0.39%0.31%
Nov 202550.3%9%11.1%6.8%6.1%6.1%4.1%2.7%1.8%0.54%0.54%0.36%0.43%0.28%
Dec 202551.3%9.2%11.3%6.1%6.2%5%4.1%2.8%1.8%0.55%0.55%0.37%0.37%0.24%
Jan 202650.9%9.2%11.2%6.8%6.1%5%4.1%2.7%1.8%0.54%0.54%0.36%0.36%0.29%
Feb 202651.1%8.7%10.6%6.5%5.8%5.8%3.9%3.2%2.1%0.63%0.63%0.42%0.42%0.28%
Mar 202651.7%9.3%11.4%5.7%5.1%5.1%4.2%3.4%1.9%0.55%0.68%0.37%0.37%0.29%
Apr 202655.8%7.8%9.5%5.8%5.2%5.2%3.5%2.8%1.9%0.56%1%0.38%0.3%0.3%
May 202651.1%8.7%10.6%6.5%5.8%5.8%3.9%3.2%1.7%0.63%0.95%0.42%0.33%0.33%
Jun 202649.8%9%11%6.7%6%6%4%3.3%1.8%0.65%0.8%0.34%0.34%0.34%
Jul 202651.3%8.7%10.6%6.5%5.8%5.8%3.9%3.2%1.7%0.63%0.77%0.33%0.33%0.28%
Aug 202654.8%9.3%9.3%5.7%5.1%5.1%4.2%2.8%1.5%0.55%0.68%0.37%0.29%0.25%
Sep 202649.9%10.4%10.4%6.3%5.7%5.7%4.6%3.1%1.7%0.62%0.62%0.41%0.33%0.33%

How has the GE Appliances and Whirlpool comparison changed over the last 12 months?

3 findings

How did search popularity change for United States washing machine brands in September 2026?

2 changes

  1. In September 2026, Whirlpool gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%.

  2. In September 2026, GE Appliances gained share of searches among washing machine brands in the United States, from 5.7% to 6.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using GE Appliances’ and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GE Appliances

2 branded search terms

  • ge profile washer
  • ge washer

Whirlpool

1 branded search term

  • whirlpool washer

How the Brand Demand Index is measured

Other head-to-heads among washing machine brands

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