Home builders in the United States:Which are most popular?
In September 2026, Lennar was the most searched home builder in the United States, accounting for 33.5% of all searches among the eight builders we track. When we checked with ChatGPT and Google AI Overviews, Toll Brothers and Taylor Morrison were mentioned most often, in three of the five answers. Taylor Morrison was recommended most often, coming first in all three responses that gave a list.
LennarShare of searches 33.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
D.R. HortonShare of searches 20%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
Pulte HomesShare of searches 11%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Toll BrothersShare of searches 11%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
KB HomeShare of searches 7.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top home builders in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Toll Brothers and Taylor Morrison were mentioned most often, in three of the five answers. Taylor Morrison was recommended most often, coming first in all three answers that gave a list. Toll Brothers was second, and Pulte Homes was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Taylor Morrison1st- Toll Brothers2nd
- Pulte Homes3rd
Meritage Homes4th- Lennar5th
Ryan Homes6th- KB Home7th
- D.R. Horton8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toll Brothers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Taylor Morrison3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pulte Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Meritage Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lennar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- D.R. Horton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KB Home1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryan Homes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home builders
5 answers
Asked ChatGPT
“Which home builder should I buy a new construction home from in the US?”
Asked ChatGPT
“What are the best home builders in the US?”
Asked ChatGPT
“What's the best quality national home builder in the US?”
Searched Google, AI Overview
“new homes”
Searched Google, AI Overview
“new construction homes”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which home builders do people search for most?
This chart shows how often people search Google for each home builder by name. Each line represents a brand's share of searches for all eight home builders we track, month by month, from searches in United States.
Share of searches by month for Lennar, D.R. Horton, Pulte Homes, Toll Brothers, KB Home, Ryan Homes, Taylor Morrison, Meritage Homes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lennar | D.R. Horton | Pulte Homes | Toll Brothers | KB Home | Ryan Homes | Taylor Morrison | Meritage Homes |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 21.1% | 11.6% | 11.6% | 7.7% | 6.3% | 5.2% | 5.2% |
| Nov 2025 | 29.5% | 22% | 14.7% | 9.9% | 6.6% | 6.6% | 5.4% | 5.4% |
| Dec 2025 | 28.7% | 23.5% | 10.5% | 12.9% | 7.1% | 5.8% | 5.8% | 5.8% |
| Jan 2026 | 33.2% | 22.4% | 10% | 12.3% | 6.7% | 5.5% | 5.5% | 4.5% |
| Feb 2026 | 31.3% | 21.1% | 11.6% | 11.6% | 7.7% | 6.3% | 5.2% | 5.2% |
| Mar 2026 | 29.3% | 24.1% | 10.8% | 10.8% | 7.2% | 5.9% | 5.9% | 5.9% |
| Apr 2026 | 31% | 20.9% | 11.4% | 11.4% | 7.6% | 6.3% | 6.3% | 5.1% |
| May 2026 | 29.4% | 21.6% | 9.7% | 11.8% | 7.9% | 6.5% | 7.9% | 5.3% |
| Jun 2026 | 26.4% | 19.4% | 19.4% | 8.7% | 5.8% | 5.8% | 10.6% | 3.9% |
| Jul 2026 | 30.6% | 22.4% | 12.3% | 10% | 6.7% | 6.7% | 6.7% | 4.5% |
| Aug 2026 | 29% | 23.8% | 10.7% | 10.7% | 7.1% | 7.1% | 5.8% | 5.8% |
| Sep 2026 | 33.5% | 20% | 11% | 11% | 7.4% | 6% | 6% | 4.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 184K | +11.9% | +4.6 points | |
| 2, held 2nd | 20% | 110K | -18.5% | -3.7 points | |
| 3, held 3rd | 11% | 60.5K | 0% | +0.4 points | |
| 4, held 4th | 11% | 60.5K | 0% | +0.4 points | |
| 5, held 5th | 7.4% | 40.5K | 0% | +0.2 points | |
| 6, held 6th | 6% | 33.1K | -18.3% | -1.1 points | |
| 7, moved from 8th to 7th | 6% | 33.1K | 0% | +0.2 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 4.9% | 27.1K | -18.1% | -0.9 pointsmoved from 7th to 8th |
1.
Lennar33.5%
Held 1st. 184K estimated branded searches, +11.9% vs prior month. Share +4.6 points.
20%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -3.7 points.
11%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
11%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
KB Home7.4%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
6%
Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.1 points.
6%
Moved from 8th to 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.9%
Moved from 7th to 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.9 points.
Which brand is most popular in search among home builders in the United States?
8 brands
In September 2026, Lennar was the most searched among home builders in the United States, with an estimated 184K branded searches, 33.5% of all searches for the eight we track. D.R. Horton is in 2nd place, 13.5 percentage points behind at 20%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Lennar | 31.3% → 33.5% | 33.5%Sep 2026 | 26.4%Jun 2026 | 1st |
| D.R. Horton | 21.1% → 20% | 24.1%Mar 2026 | 19.4%Jun 2026 | 2nd |
| Pulte Homes | 11.6% → 11% | 19.4%Jun 2026 | 9.7%May 2026 | 3rd |
| Toll Brothers | 11.6% → 11% | 12.9%Dec 2025 | 8.7%Jun 2026 | 4th |
| KB Home | 7.7% → 7.4% | 7.9%May 2026 | 5.8%Jun 2026 | 5th |
| Ryan Homes | 6.3% → 6% | 7.1%Aug 2026 | 5.5%Jan 2026 | 6th |
| Taylor Morrison | 5.2% → 6% | 10.6%Jun 2026 | 5.2%Oct 2025 | 8th → 7th |
| Meritage Homes | 5.2% → 4.9% | 5.9%Mar 2026 | 3.9%Jun 2026 | 7th → 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Lennar’s share of searches among home builders in the United States increased from 31.3% to 33.5%.
- Across the 12 months ending September 2026, D.R. Horton’s share of searches among home builders in the United States decreased from 21.1% to 20%.
- Across the 12 months ending September 2026, Pulte Homes’ share of searches among home builders in the United States decreased from 11.6% to 11%.
- Across the 12 months ending September 2026, Toll Brothers’ share of searches among home builders in the United States decreased from 11.6% to 11%.
- Across the 12 months ending September 2026, Taylor Morrison’s share of searches among home builders in the United States increased from 5.2% to 6%.
- Across the 12 months ending September 2026, Lennar’s share of searches among home builders in the United States peaked at 33.5% in September 2026 and was lowest at 26.4% in June 2026.
- Across the 12 months ending September 2026, D.R. Horton’s share of searches among home builders in the United States peaked at 24.1% in March 2026 and was lowest at 19.4% in June 2026.
- Across the 12 months ending September 2026, Pulte Homes’ share of searches among home builders in the United States peaked at 19.4% in June 2026 and was lowest at 9.7% in May 2026.
- Across the 12 months ending September 2026, Toll Brothers’ share of searches among home builders in the United States peaked at 12.9% in December 2025 and was lowest at 8.7% in June 2026.
- Across the 12 months ending September 2026, KB Home’s share of searches among home builders in the United States peaked at 7.9% in May 2026 and was lowest at 5.8% in June 2026.
- Across the 12 months ending September 2026, Ryan Homes’ share of searches among home builders in the United States peaked at 7.1% in August 2026 and was lowest at 5.5% in January 2026.
- Across the 12 months ending September 2026, Taylor Morrison’s share of searches among home builders in the United States peaked at 10.6% in June 2026 and was lowest at 5.2% in October 2025.
- Across the 12 months ending September 2026, Meritage Homes’ share of searches among home builders in the United States peaked at 5.9% in March 2026 and was lowest at 3.9% in June 2026.
- Across the 12 months ending September 2026, Taylor Morrison rose from 8th to 7th among home builders in the United States.
- Across the 12 months ending September 2026, Meritage Homes fell from 7th to 8th among home builders in the United States.
- Across the 12 months ending September 2026, KB Home and Ryan Homes held steady: their share of searches among home builders in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States home builders in September 2026?
8 changes
In September 2026, Lennar gained share of searches among home builders in the United States, from 29% to 33.5%.
In September 2026, D.R. Horton lost share of searches among home builders in the United States, from 23.8% to 20%.
In September 2026, Ryan Homes lost share of searches among home builders in the United States, from 7.1% to 6%.
In September 2026, Meritage Homes lost share of searches among home builders in the United States, from 5.8% to 4.9%.
Toll Brothers’ share of searches among home builders in the United States has gained ground for 3 months in a row, from 8.7% to 11% in September 2026.
KB Home’s share of searches among home builders in the United States has gained ground for 3 months in a row, from 5.8% to 7.4% in September 2026.
In September 2026, Taylor Morrison rose from 8th to 7th among home builders in the United States.
Estimated monthly branded searches for Pulte Homes in the United States fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Compare popularity between leading brands
- Lennar vs D.R. Horton: compare popularity
- Lennar vs Pulte Homes: compare popularity
- Lennar vs Toll Brothers: compare popularity
- Lennar vs KB Home: compare popularity
- D.R. Horton vs Pulte Homes: compare popularity
- D.R. Horton vs Toll Brothers: compare popularity
- D.R. Horton vs KB Home: compare popularity
- Pulte Homes vs Toll Brothers: compare popularity
- Pulte Homes vs KB Home: compare popularity
- Toll Brothers vs KB Home: compare popularity
- Compare any of these brands
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