How popular isD.R. Horton?
In September 2026, people searched for D.R. Horton by name about 110,000 times in the United States, an 18.5% decrease from the previous year. These searches made up 20% of all United States home builder searches, placing D.R. Horton second out of eight builders. When we asked both ChatGPT and Google AI Overviews about home builders, D.R. Horton appeared in one of the five answers and was the eighth most recommended of the eight.
D.R. Horton is the second most searched of 8 competitors and the eighth most recommended in AI answers.
LennarShare of searches 33.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
D.R. HortonShare of searches 20%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
Pulte HomesShare of searches 11%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Toll BrothersShare of searches 11%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
KB HomeShare of searches 7.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
Follow D.R. Horton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top home builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, D.R. Horton was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. D.R. Horton is the eighth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Taylor Morrison1st- Toll Brothers2nd
- Pulte Homes3rd
Meritage Homes4th- Lennar5th
Ryan Homes6th- KB Home7th
- D.R. Horton8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toll Brothers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Taylor Morrison3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pulte Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Meritage Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lennar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- D.R. Horton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KB Home1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryan Homes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home builders
5 answers
Asked ChatGPT
“Which home builder should I buy a new construction home from in the US?”
Asked ChatGPT
“What are the best home builders in the US?”
Asked ChatGPT
“What's the best quality national home builder in the US?”
Searched Google, AI Overview
“new homes”
Searched Google, AI Overview
“new construction homes”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which home builders compete with D.R. Horton?
Share of searches by month for Lennar, D.R. Horton, Pulte Homes, Toll Brothers, KB Home, Ryan Homes, Taylor Morrison, Meritage Homes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lennar | D.R. Horton | Pulte Homes | Toll Brothers | KB Home | Ryan Homes | Taylor Morrison | Meritage Homes |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 21.1% | 11.6% | 11.6% | 7.7% | 6.3% | 5.2% | 5.2% |
| Nov 2025 | 29.5% | 22% | 14.7% | 9.9% | 6.6% | 6.6% | 5.4% | 5.4% |
| Dec 2025 | 28.7% | 23.5% | 10.5% | 12.9% | 7.1% | 5.8% | 5.8% | 5.8% |
| Jan 2026 | 33.2% | 22.4% | 10% | 12.3% | 6.7% | 5.5% | 5.5% | 4.5% |
| Feb 2026 | 31.3% | 21.1% | 11.6% | 11.6% | 7.7% | 6.3% | 5.2% | 5.2% |
| Mar 2026 | 29.3% | 24.1% | 10.8% | 10.8% | 7.2% | 5.9% | 5.9% | 5.9% |
| Apr 2026 | 31% | 20.9% | 11.4% | 11.4% | 7.6% | 6.3% | 6.3% | 5.1% |
| May 2026 | 29.4% | 21.6% | 9.7% | 11.8% | 7.9% | 6.5% | 7.9% | 5.3% |
| Jun 2026 | 26.4% | 19.4% | 19.4% | 8.7% | 5.8% | 5.8% | 10.6% | 3.9% |
| Jul 2026 | 30.6% | 22.4% | 12.3% | 10% | 6.7% | 6.7% | 6.7% | 4.5% |
| Aug 2026 | 29% | 23.8% | 10.7% | 10.7% | 7.1% | 7.1% | 5.8% | 5.8% |
| Sep 2026 | 33.5% | 20% | 11% | 11% | 7.4% | 6% | 6% | 4.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 184K | +11.9% | +4.6 points | |
| 2, held 2nd | 20% | 110K | -18.5% | -3.7 points | |
| 3, held 3rd | 11% | 60.5K | 0% | +0.4 points | |
| 4, held 4th | 11% | 60.5K | 0% | +0.4 points | |
| 5, held 5th | 7.4% | 40.5K | 0% | +0.2 points | |
| 6, held 6th | 6% | 33.1K | -18.3% | -1.1 points | |
| 7, moved from 8th to 7th | 6% | 33.1K | 0% | +0.2 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 4.9% | 27.1K | -18.1% | -0.9 pointsmoved from 7th to 8th |
1.
Lennar33.5%
Held 1st. 184K estimated branded searches, +11.9% vs prior month. Share +4.6 points.
20%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -3.7 points.
11%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
11%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
KB Home7.4%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
6%
Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.1 points.
6%
Moved from 8th to 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.9%
Moved from 7th to 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.9 points.
Compare popularity between D.R. Horton and its closest rivals
Every comparison with D.R. Horton
7 comparisons
How has branded search demand for D.R. Horton changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for D.R. Horton in the United States fell from 135K to 110K.
- Across the 12 months ending September 2026, D.R. Horton’s share of searches among home builders in the United States decreased from 21.1% to 20%.
- Across the 12 months ending September 2026, D.R. Horton’s share of searches among home builders in the United States peaked at 24.1% in March 2026 and was lowest at 19.4% in June 2026.
How did search popularity change for United States home builders in September 2026?
6 changes
In September 2026, Lennar gained share of searches among home builders in the United States, from 29% to 33.5%.
In September 2026, D.R. Horton lost share of searches among home builders in the United States, from 23.8% to 20%.
In September 2026, Ryan Homes lost share of searches among home builders in the United States, from 7.1% to 6%.
In September 2026, Meritage Homes lost share of searches among home builders in the United States, from 5.8% to 4.9%.
Toll Brothers’ share of searches among home builders in the United States has gained ground for 3 months in a row, from 8.7% to 11% in September 2026.
KB Home’s share of searches among home builders in the United States has gained ground for 3 months in a row, from 5.8% to 7.4% in September 2026.
How are D.R. Horton’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using D.R. Horton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- d.r. horton
- dr horton
Do you work for D.R. Horton? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is D.R. Horton your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.