How popular isKB Home in search?
In September 2026, people searched for KB Home by name about 40,500 times in the United States, an 18.2% decrease from the previous year. These searches made up 7.4% of all United States home builder searches, placing KB Home fifth out of eight builders.
Lennar33.5%
D.R. Horton20%
Pulte Homes11%
Toll Brothers11%
KB Home7.4%
Ryan Homes6%
Taylor Morrison6%
Meritage Homes4.9%
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Which home builders compete with KB Home?
Share of searches by month for Lennar, D.R. Horton, Pulte Homes, Toll Brothers, KB Home, Ryan Homes, Taylor Morrison, Meritage Homes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lennar | D.R. Horton | Pulte Homes | Toll Brothers | KB Home | Ryan Homes | Taylor Morrison | Meritage Homes |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 21.1% | 11.6% | 11.6% | 7.7% | 6.3% | 5.2% | 5.2% |
| Nov 2025 | 29.5% | 22% | 14.7% | 9.9% | 6.6% | 6.6% | 5.4% | 5.4% |
| Dec 2025 | 28.7% | 23.5% | 10.5% | 12.9% | 7.1% | 5.8% | 5.8% | 5.8% |
| Jan 2026 | 33.2% | 22.4% | 10% | 12.3% | 6.7% | 5.5% | 5.5% | 4.5% |
| Feb 2026 | 31.3% | 21.1% | 11.6% | 11.6% | 7.7% | 6.3% | 5.2% | 5.2% |
| Mar 2026 | 29.3% | 24.1% | 10.8% | 10.8% | 7.2% | 5.9% | 5.9% | 5.9% |
| Apr 2026 | 31% | 20.9% | 11.4% | 11.4% | 7.6% | 6.3% | 6.3% | 5.1% |
| May 2026 | 29.4% | 21.6% | 9.7% | 11.8% | 7.9% | 6.5% | 7.9% | 5.3% |
| Jun 2026 | 26.4% | 19.4% | 19.4% | 8.7% | 5.8% | 5.8% | 10.6% | 3.9% |
| Jul 2026 | 30.6% | 22.4% | 12.3% | 10% | 6.7% | 6.7% | 6.7% | 4.5% |
| Aug 2026 | 29% | 23.8% | 10.7% | 10.7% | 7.1% | 7.1% | 5.8% | 5.8% |
| Sep 2026 | 33.5% | 20% | 11% | 11% | 7.4% | 6% | 6% | 4.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 184K | +11.9% | +4.6 points | |
| 2, held 2nd | 20% | 110K | -18.5% | -3.7 points | |
| 3, held 3rd | 11% | 60.5K | 0% | +0.4 points | |
| 4, held 4th | 11% | 60.5K | 0% | +0.4 points | |
| 5, held 5th | 7.4% | 40.5K | 0% | +0.2 points | |
| 6, held 6th | 6% | 33.1K | -18.3% | -1.1 points | |
| 7, moved from 8th to 7th | 6% | 33.1K | 0% | +0.2 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 4.9% | 27.1K | -18.1% | -0.9 pointsmoved from 7th to 8th |
1.
Lennar33.5%
Held 1st. 184K estimated branded searches, +11.9% vs prior month. Share +4.6 points.
20%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -3.7 points.
11%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
11%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
KB Home7.4%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
6%
Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.1 points.
6%
Moved from 8th to 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.9%
Moved from 7th to 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.9 points.
Compare search popularity between KB Home and its closest rivals
Every comparison with KB Home
7 comparisons
How has branded search demand for KB Home changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for KB Home in the United States fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, KB Home’s share of searches among home builders in the United States peaked at 7.9% in May 2026 and was lowest at 5.8% in June 2026.
How did search popularity change for United States home builders in September 2026?
6 changes
In September 2026, Lennar gained share of searches among home builders in the United States, from 29% to 33.5%.
In September 2026, D.R. Horton lost share of searches among home builders in the United States, from 23.8% to 20%.
In September 2026, Ryan Homes lost share of searches among home builders in the United States, from 7.1% to 6%.
In September 2026, Meritage Homes lost share of searches among home builders in the United States, from 5.8% to 4.9%.
Toll Brothers’ share of searches among home builders in the United States has gained ground for 3 months in a row, from 8.7% to 11% in September 2026.
KB Home’s share of searches among home builders in the United States has gained ground for 3 months in a row, from 5.8% to 7.4% in September 2026.
How are KB Home’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KB Home’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kb home
- kb homes
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Is KB Home your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.