KB Home vs Toll Brothers:Which is more popular?
In September 2026, Toll Brothers had more branded searches than KB Home among home builders in the United States. Toll Brothers had about 60,500 branded searches, while KB Home had 40,500. Toll Brothers made up 11% of all home builder searches we track, and KB Home accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about home builders, Toll Brothers appeared in three of the five answers and KB Home in one. Toll Brothers was mentioned before KB Home in every answer.
Who do people search for more?
Toll Brothers, about 49% more searches than KB Home
Who does AI mention more?
Toll Brothers, mentioned in 3 of 5 answers, KB Home in 1
Who does AI recommend more?
Toll Brothers, named ahead of KB Home in every answer
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Top home builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toll Brothers was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KB Home was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Toll Brothers was listed before KB Home in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Taylor Morrison1st- Toll Brothers2nd
Pulte Homes3rd
Meritage Homes4th
Lennar5th
Ryan Homes6th
KB Home7th
D.R. Horton8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toll Brothers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Taylor Morrison3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pulte Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Meritage Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lennar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- D.R. Horton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KB Home1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryan Homes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home builders
5 answers
Asked ChatGPT
“Which home builder should I buy a new construction home from in the US?”
Asked ChatGPT
“What are the best home builders in the US?”
Asked ChatGPT
“What's the best quality national home builder in the US?”
Searched Google, AI Overview
“new homes”
Searched Google, AI Overview
“new construction homes”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is KB Home or Toll Brothers more popular in search?
This chart shows how often people search Google for KB Home and Toll Brothers by name. Each line represents a brand's share of searches for all eight home builders we track, month by month, from searches in United States.
Share of searches by month for Toll Brothers, KB Home. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lennar | D.R. Horton | Pulte Homes | Toll Brothers | KB Home | Ryan Homes | Taylor Morrison | Meritage Homes |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 21.1% | 11.6% | 11.6% | 7.7% | 6.3% | 5.2% | 5.2% |
| Nov 2025 | 29.5% | 22% | 14.7% | 9.9% | 6.6% | 6.6% | 5.4% | 5.4% |
| Dec 2025 | 28.7% | 23.5% | 10.5% | 12.9% | 7.1% | 5.8% | 5.8% | 5.8% |
| Jan 2026 | 33.2% | 22.4% | 10% | 12.3% | 6.7% | 5.5% | 5.5% | 4.5% |
| Feb 2026 | 31.3% | 21.1% | 11.6% | 11.6% | 7.7% | 6.3% | 5.2% | 5.2% |
| Mar 2026 | 29.3% | 24.1% | 10.8% | 10.8% | 7.2% | 5.9% | 5.9% | 5.9% |
| Apr 2026 | 31% | 20.9% | 11.4% | 11.4% | 7.6% | 6.3% | 6.3% | 5.1% |
| May 2026 | 29.4% | 21.6% | 9.7% | 11.8% | 7.9% | 6.5% | 7.9% | 5.3% |
| Jun 2026 | 26.4% | 19.4% | 19.4% | 8.7% | 5.8% | 5.8% | 10.6% | 3.9% |
| Jul 2026 | 30.6% | 22.4% | 12.3% | 10% | 6.7% | 6.7% | 6.7% | 4.5% |
| Aug 2026 | 29% | 23.8% | 10.7% | 10.7% | 7.1% | 7.1% | 5.8% | 5.8% |
| Sep 2026 | 33.5% | 20% | 11% | 11% | 7.4% | 6% | 6% | 4.9% |
How has the KB Home and Toll Brothers comparison changed over the last 12 months?
3 findings
- Toll Brothers was ahead of KB Home in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KB Home’s share of searches among home builders in the United States moved from 7.7% to 7.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Toll Brothers’ share of searches among home builders in the United States moved from 11.6% to 11%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for United States home builders in September 2026?
2 changes
Toll Brothers’ share of searches among home builders in the United States has gained ground for 3 months in a row, from 8.7% to 11% in September 2026.
KB Home’s share of searches among home builders in the United States has gained ground for 3 months in a row, from 5.8% to 7.4% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KB Home’s and Toll Brothers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KB Home
2 branded search terms
- kb home
- kb homes
Toll Brothers
1 branded search term
- toll brothers
Other head-to-heads among home builders
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