Brandwave

How popular isToll Brothers?

In September 2026, people searched for Toll Brothers by name about 60,500 times in the United States, an 18.2% decrease from the previous year. These searches made up 11% of all United States home builder searches, placing Toll Brothers fourth out of eight builders. When we asked both ChatGPT and Google AI Overviews about home builders, Toll Brothers appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Toll Brothers is the fourth most searched of 8 competitors and the second most recommended in AI answers.

  1. LennarShare of searches 33.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. D.R. HortonShare of searches 20%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  3. Pulte HomesShare of searches 11%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. Toll BrothersShare of searches 11%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. KB HomeShare of searches 7.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top home builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toll Brothers was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Toll Brothers is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Taylor Morrison1st
  2. Toll Brothers2nd
  3. Pulte Homes3rd
  4. Meritage Homes4th
  5. Lennar5th
  6. Ryan Homes6th
  7. KB Home7th
  8. D.R. Horton8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toll Brothers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taylor Morrison3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pulte Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meritage Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lennar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • D.R. Horton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KB Home1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryan Homes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home builders

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which home builders compete with Toll Brothers?

Toll Brothers against home builders in the United States, by month

Share of searches by month for Lennar, D.R. Horton, Pulte Homes, Toll Brothers, KB Home, Ryan Homes, Taylor Morrison, Meritage Homes. The figures are in the table below the chart.

View monthly share of searches table
MonthLennarD.R. HortonPulte HomesToll BrothersKB HomeRyan HomesTaylor MorrisonMeritage Homes
Oct 202531.3%21.1%11.6%11.6%7.7%6.3%5.2%5.2%
Nov 202529.5%22%14.7%9.9%6.6%6.6%5.4%5.4%
Dec 202528.7%23.5%10.5%12.9%7.1%5.8%5.8%5.8%
Jan 202633.2%22.4%10%12.3%6.7%5.5%5.5%4.5%
Feb 202631.3%21.1%11.6%11.6%7.7%6.3%5.2%5.2%
Mar 202629.3%24.1%10.8%10.8%7.2%5.9%5.9%5.9%
Apr 202631%20.9%11.4%11.4%7.6%6.3%6.3%5.1%
May 202629.4%21.6%9.7%11.8%7.9%6.5%7.9%5.3%
Jun 202626.4%19.4%19.4%8.7%5.8%5.8%10.6%3.9%
Jul 202630.6%22.4%12.3%10%6.7%6.7%6.7%4.5%
Aug 202629%23.8%10.7%10.7%7.1%7.1%5.8%5.8%
Sep 202633.5%20%11%11%7.4%6%6%4.9%

  1. 1.Lennar

    33.5%

    Held 1st. 184K estimated branded searches, +11.9% vs prior month. Share +4.6 points.

  2. 2.D.R. Horton

    20%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -3.7 points.

  3. 3.Pulte Homes

    11%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Toll Brothers

    11%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.KB Home

    7.4%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Ryan Homes

    6%

    Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.1 points.

  7. 7.Taylor Morrison

    6%

    Moved from 8th to 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Meritage Homes

    4.9%

    Moved from 7th to 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

Compare popularity between Toll Brothers and its closest rivals

Every comparison with Toll Brothers

7 comparisons

How has branded search demand for Toll Brothers changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Toll Brothers in the United States fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, Toll Brothers’ share of searches among home builders in the United States decreased from 11.6% to 11%.
  • Across the 12 months ending September 2026, Toll Brothers’ share of searches among home builders in the United States peaked at 12.9% in December 2025 and was lowest at 8.7% in June 2026.

How did search popularity change for United States home builders in September 2026?

6 changes

  1. In September 2026, Lennar gained share of searches among home builders in the United States, from 29% to 33.5%.

  2. In September 2026, D.R. Horton lost share of searches among home builders in the United States, from 23.8% to 20%.

  3. In September 2026, Ryan Homes lost share of searches among home builders in the United States, from 7.1% to 6%.

  4. In September 2026, Meritage Homes lost share of searches among home builders in the United States, from 5.8% to 4.9%.

  5. Toll Brothers’ share of searches among home builders in the United States has gained ground for 3 months in a row, from 8.7% to 11% in September 2026.

  6. KB Home’s share of searches among home builders in the United States has gained ground for 3 months in a row, from 5.8% to 7.4% in September 2026.

How are Toll Brothers’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Toll Brothers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • toll brothers

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How the Brand Demand Index is measured

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