Taylor Morrison vs Toll Brothers:Which is more popular?
In September 2026, Toll Brothers had more branded searches than Taylor Morrison among home builders in the United States. Toll Brothers had about 60,500 branded searches, while Taylor Morrison had 33,100. Toll Brothers made up 11% of all home builder searches we track, and Taylor Morrison accounted for 6%. When we asked ChatGPT and Google AI Overviews about home builders, Taylor Morrison and Toll Brothers each appeared in three of the five answers. Taylor Morrison was mentioned before Toll Brothers in every answer.
Who do people search for more?
Toll Brothers, about 83% more searches than Taylor Morrison
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Taylor Morrison, named ahead of Toll Brothers in every answer
Follow Taylor Morrison vs Toll Brothers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top home builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Taylor Morrison and Toll Brothers were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Taylor Morrison was listed before Toll Brothers in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Taylor Morrison1st
- Toll Brothers2nd
Pulte Homes3rd
Meritage Homes4th
Lennar5th
Ryan Homes6th
KB Home7th
D.R. Horton8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toll Brothers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Taylor Morrison3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pulte Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Meritage Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lennar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- D.R. Horton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KB Home1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryan Homes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home builders
5 answers
Asked ChatGPT
“Which home builder should I buy a new construction home from in the US?”
Asked ChatGPT
“What are the best home builders in the US?”
Asked ChatGPT
“What's the best quality national home builder in the US?”
Searched Google, AI Overview
“new homes”
Searched Google, AI Overview
“new construction homes”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Taylor Morrison or Toll Brothers more popular in search?
This chart shows how often people search Google for Taylor Morrison and Toll Brothers by name. Each line represents a brand's share of searches for all eight home builders we track, month by month, from searches in United States.
Share of searches by month for Toll Brothers, Taylor Morrison. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lennar | D.R. Horton | Pulte Homes | Toll Brothers | KB Home | Ryan Homes | Taylor Morrison | Meritage Homes |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 21.1% | 11.6% | 11.6% | 7.7% | 6.3% | 5.2% | 5.2% |
| Nov 2025 | 29.5% | 22% | 14.7% | 9.9% | 6.6% | 6.6% | 5.4% | 5.4% |
| Dec 2025 | 28.7% | 23.5% | 10.5% | 12.9% | 7.1% | 5.8% | 5.8% | 5.8% |
| Jan 2026 | 33.2% | 22.4% | 10% | 12.3% | 6.7% | 5.5% | 5.5% | 4.5% |
| Feb 2026 | 31.3% | 21.1% | 11.6% | 11.6% | 7.7% | 6.3% | 5.2% | 5.2% |
| Mar 2026 | 29.3% | 24.1% | 10.8% | 10.8% | 7.2% | 5.9% | 5.9% | 5.9% |
| Apr 2026 | 31% | 20.9% | 11.4% | 11.4% | 7.6% | 6.3% | 6.3% | 5.1% |
| May 2026 | 29.4% | 21.6% | 9.7% | 11.8% | 7.9% | 6.5% | 7.9% | 5.3% |
| Jun 2026 | 26.4% | 19.4% | 19.4% | 8.7% | 5.8% | 5.8% | 10.6% | 3.9% |
| Jul 2026 | 30.6% | 22.4% | 12.3% | 10% | 6.7% | 6.7% | 6.7% | 4.5% |
| Aug 2026 | 29% | 23.8% | 10.7% | 10.7% | 7.1% | 7.1% | 5.8% | 5.8% |
| Sep 2026 | 33.5% | 20% | 11% | 11% | 7.4% | 6% | 6% | 4.9% |
How has the Taylor Morrison and Toll Brothers comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Taylor Morrison took it in June 2026, Toll Brothers took it in July 2026.
- Across the 12 months ending September 2026, Taylor Morrison’s share of searches among home builders in the United States moved from 5.2% to 6%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Toll Brothers’ share of searches among home builders in the United States moved from 11.6% to 11%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for United States home builders in September 2026?
2 changes
Toll Brothers’ share of searches among home builders in the United States has gained ground for 3 months in a row, from 8.7% to 11% in September 2026.
In September 2026, Taylor Morrison rose from 8th to 7th among home builders in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Taylor Morrison’s and Toll Brothers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Taylor Morrison
1 branded search term
- taylor morrison
Toll Brothers
1 branded search term
- toll brothers
Other head-to-heads among home builders
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.