Lennar vs Toll Brothers:Which is searched more in the United States?
In September 2026, Lennar had more branded searches than Toll Brothers among home builders in the United States. Lennar had about 184,000 branded searches, while Toll Brothers had 60,500. Lennar made up 33.5% of all home builder searches we track, and Toll Brothers accounted for 11%.
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Is Lennar or Toll Brothers more popular in search?
Compare the builders people in the US buy new construction homes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Lennar, Toll Brothers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lennar | D.R. Horton | Pulte Homes | Toll Brothers | KB Home | Ryan Homes | Taylor Morrison | Meritage Homes |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 21.1% | 11.6% | 11.6% | 7.7% | 6.3% | 5.2% | 5.2% |
| Nov 2025 | 29.5% | 22% | 14.7% | 9.9% | 6.6% | 6.6% | 5.4% | 5.4% |
| Dec 2025 | 28.7% | 23.5% | 10.5% | 12.9% | 7.1% | 5.8% | 5.8% | 5.8% |
| Jan 2026 | 33.2% | 22.4% | 10% | 12.3% | 6.7% | 5.5% | 5.5% | 4.5% |
| Feb 2026 | 31.3% | 21.1% | 11.6% | 11.6% | 7.7% | 6.3% | 5.2% | 5.2% |
| Mar 2026 | 29.3% | 24.1% | 10.8% | 10.8% | 7.2% | 5.9% | 5.9% | 5.9% |
| Apr 2026 | 31% | 20.9% | 11.4% | 11.4% | 7.6% | 6.3% | 6.3% | 5.1% |
| May 2026 | 29.4% | 21.6% | 9.7% | 11.8% | 7.9% | 6.5% | 7.9% | 5.3% |
| Jun 2026 | 26.4% | 19.4% | 19.4% | 8.7% | 5.8% | 5.8% | 10.6% | 3.9% |
| Jul 2026 | 30.6% | 22.4% | 12.3% | 10% | 6.7% | 6.7% | 6.7% | 4.5% |
| Aug 2026 | 29% | 23.8% | 10.7% | 10.7% | 7.1% | 7.1% | 5.8% | 5.8% |
| Sep 2026 | 33.5% | 20% | 11% | 11% | 7.4% | 6% | 6% | 4.9% |
How has the Lennar and Toll Brothers comparison changed over the last 12 months?
3 findings
- Lennar was ahead of Toll Brothers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lennar’s share of searches among home builders in the United States moved from 31.3% to 33.5%, and its estimated monthly branded searches moved from 201K to 184K.
- Across the 12 months ending September 2026, Toll Brothers’ share of searches among home builders in the United States moved from 11.6% to 11%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for United States home builders in September 2026?
2 changes
In September 2026, Lennar gained share of searches among home builders in the United States, from 29% to 33.5%.
Toll Brothers’ share of searches among home builders in the United States has gained ground for 3 months in a row, from 8.7% to 11% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lennar’s and Toll Brothers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lennar
2 branded search terms
- lennar
- lennar homes
Toll Brothers
1 branded search term
- toll brothers
Other head-to-heads among home builders
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