KB Home vs Pulte Homes:Which is more popular?
In September 2026, Pulte Homes had more branded searches than KB Home among home builders in the United States. Pulte Homes had about 60,500 branded searches, while KB Home had 40,500. Pulte Homes made up 11% of all home builder searches we track, and KB Home accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about home builders, Pulte Homes appeared in two of the five answers and KB Home in one. Pulte Homes was mentioned before KB Home in every answer that named either.
Who do people search for more?
Pulte Homes, about 49% more searches than KB Home
Who does AI mention more?
Pulte Homes, mentioned in 2 of 5 answers, KB Home in 1
Who does AI recommend more?
Pulte Homes, named ahead of KB Home in 2 of 2 answers
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Top home builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pulte Homes was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KB Home was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pulte Homes was listed before KB Home in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Taylor Morrison1st
Toll Brothers2nd- Pulte Homes3rd
Meritage Homes4th
Lennar5th
Ryan Homes6th
KB Home7th
D.R. Horton8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toll Brothers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Taylor Morrison3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pulte Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Meritage Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lennar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- D.R. Horton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KB Home1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryan Homes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home builders
5 answers
Asked ChatGPT
“Which home builder should I buy a new construction home from in the US?”
Asked ChatGPT
“What are the best home builders in the US?”
Asked ChatGPT
“What's the best quality national home builder in the US?”
Searched Google, AI Overview
“new homes”
Searched Google, AI Overview
“new construction homes”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is KB Home or Pulte Homes more popular in search?
This chart shows how often people search Google for KB Home and Pulte Homes by name. Each line represents a brand's share of searches for all eight home builders we track, month by month, from searches in United States.
Share of searches by month for Pulte Homes, KB Home. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lennar | D.R. Horton | Pulte Homes | Toll Brothers | KB Home | Ryan Homes | Taylor Morrison | Meritage Homes |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 21.1% | 11.6% | 11.6% | 7.7% | 6.3% | 5.2% | 5.2% |
| Nov 2025 | 29.5% | 22% | 14.7% | 9.9% | 6.6% | 6.6% | 5.4% | 5.4% |
| Dec 2025 | 28.7% | 23.5% | 10.5% | 12.9% | 7.1% | 5.8% | 5.8% | 5.8% |
| Jan 2026 | 33.2% | 22.4% | 10% | 12.3% | 6.7% | 5.5% | 5.5% | 4.5% |
| Feb 2026 | 31.3% | 21.1% | 11.6% | 11.6% | 7.7% | 6.3% | 5.2% | 5.2% |
| Mar 2026 | 29.3% | 24.1% | 10.8% | 10.8% | 7.2% | 5.9% | 5.9% | 5.9% |
| Apr 2026 | 31% | 20.9% | 11.4% | 11.4% | 7.6% | 6.3% | 6.3% | 5.1% |
| May 2026 | 29.4% | 21.6% | 9.7% | 11.8% | 7.9% | 6.5% | 7.9% | 5.3% |
| Jun 2026 | 26.4% | 19.4% | 19.4% | 8.7% | 5.8% | 5.8% | 10.6% | 3.9% |
| Jul 2026 | 30.6% | 22.4% | 12.3% | 10% | 6.7% | 6.7% | 6.7% | 4.5% |
| Aug 2026 | 29% | 23.8% | 10.7% | 10.7% | 7.1% | 7.1% | 5.8% | 5.8% |
| Sep 2026 | 33.5% | 20% | 11% | 11% | 7.4% | 6% | 6% | 4.9% |
How has the KB Home and Pulte Homes comparison changed over the last 12 months?
3 findings
- Pulte Homes was ahead of KB Home in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KB Home’s share of searches among home builders in the United States moved from 7.7% to 7.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Pulte Homes’ share of searches among home builders in the United States moved from 11.6% to 11%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for United States home builders in September 2026?
2 changes
KB Home’s share of searches among home builders in the United States has gained ground for 3 months in a row, from 5.8% to 7.4% in September 2026.
Estimated monthly branded searches for Pulte Homes in the United States fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using KB Home’s and Pulte Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KB Home
2 branded search terms
- kb home
- kb homes
Pulte Homes
2 branded search terms
- pulte
- pulte homes
Other head-to-heads among home builders
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