Gold IRA companies in the United States:Which are most popular?

Name: Gold IRA companies in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, American Hartford Gold was the most searched gold IRA company in the United States, accounting for 32.9% of all searches among the six companies we track. When we checked with ChatGPT and Google AI Overviews, Augusta Precious Metals was mentioned most often, in four of the five answers. Augusta Precious Metals was recommended most often, coming first in three out of four responses that gave a list.

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Top gold IRA companies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Augusta Precious Metals was mentioned most often, in four of the five answers. Augusta Precious Metals was recommended most often, coming first in three out of four answers that gave a list. Birch Gold Group was second, and Goldco was third. Lear Capital, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Augusta Precious Metals	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Birch Gold Group	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Goldco	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
American Hartford Gold	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Noble Gold	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Lear Capital	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Augusta Precious Metals4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Birch Gold Group3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Goldco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
American Hartford Gold2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Noble Gold2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lear Capital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gold IRA companies

5 answers

Asked ChatGPT
“What are the best gold IRA companies?”
Asked ChatGPT
“Who should I use to roll my 401(k) into gold?”
Asked ChatGPT
“Which precious metals IRA company has the lowest fees?”
1. 1Birch Gold Group
2. 2Augusta Precious Metals
Searched Google, AI Overview
“gold ira”
Searched Google, AI Overview
“gold ira companies”

Not named in any answer:

Lear Capital

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which gold IRA companies do people search for most?

This chart shows how often people search Google for each gold IRA company by name. Each line represents a brand's share of searches for all six gold IRA companies we track, month by month, from searches in United States.

Share of searches among gold IRA companies in the United States, by month

Month	American Hartford Gold	Birch Gold Group	Goldco	Lear Capital	Augusta Precious Metals	Noble Gold
Nov 2025	26.8%	26.8%	17.9%	17.9%	5.3%	5.3%
Dec 2025	25.2%	25.2%	20.5%	16.8%	5%	7.5%
Jan 2026	24.5%	24.5%	20%	16.4%	7.3%	7.3%
Feb 2026	27.9%	22.8%	18.6%	18.6%	6.8%	5.4%
Mar 2026	27.9%	22.8%	18.6%	18.6%	6.6%	5.5%
Apr 2026	25.5%	25.5%	17%	17%	9%	6.1%
May 2026	31.3%	20.9%	17.1%	17.1%	7.6%	6.2%
Jun 2026	29.3%	19.6%	19.6%	15.8%	8.7%	7.1%
Jul 2026	32.3%	17.4%	17.4%	17.4%	9.6%	6%
Aug 2026	29.8%	19.9%	19.9%	16%	8.8%	5.5%
Sep 2026	32.9%	17.7%	17.7%	17.7%	7.9%	6.1%
Oct 2026	—	—	—	—	—	—

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	American Hartford Gold	32.9%	5.4K	0%	+3.1 points
2, held 2nd	Birch Gold Group	17.7%	2.9K	-19.4%	-2.2 points
3, held 3rd	Goldco	17.7%	2.9K	-19.4%	-2.2 points
4, held 4th	Lear Capital	17.7%	2.9K	0%	+1.7 points
5, held 5th	Augusta Precious Metals	7.9%	1.3K	-18.8%	-0.9 points
6, held 6th	Noble Gold	6.1%	1K	0%	+0.6 points

1.American Hartford Gold
32.9%
Held 1st. 5.4K estimated branded searches, 0% vs prior month. Share +3.1 points.
2.Birch Gold Group
17.7%
Held 2nd. 2.9K estimated branded searches, -19.4% vs prior month. Share -2.2 points.
3.Goldco
17.7%
Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -2.2 points.
4.Lear Capital
17.7%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +1.7 points.
5.Augusta Precious Metals
7.9%
Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.9 points.
6.Noble Gold
6.1%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.6 points.

Which brand is most popular in search among gold IRA companies in the United States?

6 brands

In September 2026, American Hartford Gold was the most searched among gold IRA companies in the United States, with an estimated 5.4K branded searches, 32.9% of all searches for the six we track. Birch Gold Group is in 2nd place, 15.2 percentage points behind at 17.7%.

United States gold IRA companies, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
American Hartford Gold	26.8% → 32.9%	32.9%Sep 2026	24.5%Jan 2026	1st
Birch Gold Group	26.8% → 17.7%	26.8%Nov 2025	17.4%Jul 2026	2nd
Goldco	17.9% → 17.7%	20.5%Dec 2025	17%Apr 2026	3rd
Lear Capital	17.9% → 17.7%	18.6%Mar 2026	15.8%Jun 2026	4th
Augusta Precious Metals	5.3% → 7.9%	9.6%Jul 2026	5%Dec 2025	5th
Noble Gold	5.3% → 6.1%	7.5%Dec 2025	5.3%Nov 2025	6th

Each finding as a sentence

Across the 11 months ending September 2026, American Hartford Gold’s share of searches among gold IRA companies in the United States increased from 26.8% to 32.9%.
Across the 11 months ending September 2026, Birch Gold Group’s share of searches among gold IRA companies in the United States decreased from 26.8% to 17.7%.
Across the 11 months ending September 2026, Augusta Precious Metals’ share of searches among gold IRA companies in the United States increased from 5.3% to 7.9%.
Across the 11 months ending September 2026, Noble Gold’s share of searches among gold IRA companies in the United States increased from 5.3% to 6.1%.
Across the 11 months ending September 2026, American Hartford Gold’s share of searches among gold IRA companies in the United States peaked at 32.9% in September 2026 and was lowest at 24.5% in January 2026.
Across the 11 months ending September 2026, Birch Gold Group’s share of searches among gold IRA companies in the United States peaked at 26.8% in November 2025 and was lowest at 17.4% in July 2026.
Across the 11 months ending September 2026, Goldco’s share of searches among gold IRA companies in the United States peaked at 20.5% in December 2025 and was lowest at 17% in April 2026.
Across the 11 months ending September 2026, Lear Capital’s share of searches among gold IRA companies in the United States peaked at 18.6% in March 2026 and was lowest at 15.8% in June 2026.
Across the 11 months ending September 2026, Augusta Precious Metals’ share of searches among gold IRA companies in the United States peaked at 9.6% in July 2026 and was lowest at 5% in December 2025.
Across the 11 months ending September 2026, Noble Gold’s share of searches among gold IRA companies in the United States peaked at 7.5% in December 2025 and was lowest at 5.3% in November 2025.
Across the 11 months ending September 2026, Goldco and Lear Capital held steady: their share of searches among gold IRA companies in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States gold IRA companies in September 2026?

6 changes

In September 2026, American Hartford Gold gained share of searches among gold IRA companies in the United States, from 29.8% to 32.9%.
In September 2026, Lear Capital gained share of searches among gold IRA companies in the United States, from 16% to 17.7%.
In September 2026, Noble Gold gained share of searches among gold IRA companies in the United States, from 5.5% to 6.1%.
In September 2026, Birch Gold Group lost share of searches among gold IRA companies in the United States, from 19.9% to 17.7%.
In September 2026, Goldco lost share of searches among gold IRA companies in the United States, from 19.9% to 17.7%.
In September 2026, Augusta Precious Metals lost share of searches among gold IRA companies in the United States, from 8.8% to 7.9%.

How are branded searches counted for gold IRA companies?

6 search terms

Each brand's share of searches among gold IRA companies comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.