Brandwave

Birch Gold Group vs Goldco:Which is more popular in the United States?

In September 2026, Birch Gold Group and Goldco were level in searches among gold IRA companies in the United States, with an estimated 2.9K branded searches each, at 17.7% of the total each. When we asked ChatGPT and Google AI Overviews about gold IRA companies, Birch Gold Group and Goldco each appeared in three of the five answers. Birch Gold Group and Goldco were each mentioned first in two of the four answers.

Among gold IRA companies in the United States in September 2026

Who do people search for more?

Birch Gold Group and Goldco are searched for about as often as each other.

Birch Gold Group 2.9K searchesGoldco 2.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Birch Gold Group in 3 of 5Goldco in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Birch Gold Group first in 2Goldco first in 2

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Top gold IRA companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Birch Gold Group was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Goldco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Birch Gold Group and Goldco were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Birch Gold Group1st
  2. Goldco2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Birch Gold Group3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goldco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about gold IRA companies

5 answers

  • Asked ChatGPT

    “What are the best gold IRA companies?”

    1. 3Birch Gold Group
    2. 5Goldco

  • Asked ChatGPT

    “Who should I use to roll my 401(k) into gold?”

    1. 2Goldco
    2. 3Birch Gold Group

  • Asked ChatGPT

    “Which precious metals IRA company has the lowest fees?”

    1. 1Birch Gold Group

  • Searched Google, AI Overview

    “gold ira”

    1. Searched Google, AI Overview

      “gold ira companies”

      1. 2Goldco

    Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

    Is Birch Gold Group or Goldco more popular in search?

    This chart shows how often people search Google for Birch Gold Group and Goldco by name. Each line represents a brand's share of searches for all six gold IRA companies we track, month by month, from searches in United States.

    Birch Gold Group and Goldco among gold IRA companies in the United States, by month

    Share of searches by month for Birch Gold Group, Goldco. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBirch Gold GroupGoldco
    Nov 202526.8%17.9%
    Dec 202525.2%20.5%
    Jan 202624.5%20%
    Feb 202622.8%18.6%
    Mar 202622.8%18.6%
    Apr 202625.5%17%
    May 202620.9%17.1%
    Jun 202619.6%19.6%
    Jul 202617.4%17.4%
    Aug 202619.9%19.9%
    Sep 202617.7%17.7%
    Oct 2026——

    How has branded search for Birch Gold Group and Goldco changed in the United States over the last 12 months?

    3 findings

    How did search popularity change for United States gold IRA companies in September 2026?

    2 changes

    1. In September 2026, Birch Gold Group lost share of searches among gold IRA companies in the United States, from 19.9% to 17.7%.

    2. In September 2026, Goldco lost share of searches among gold IRA companies in the United States, from 19.9% to 17.7%.

    How are Birch Gold Group’s and Goldco’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Birch Gold Group’s and Goldco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Birch Gold Group

    1 branded search term

    • birch gold

    Goldco

    1 branded search term

    • goldco

    How the Brand Demand Index is measured

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