How popular isBirch Gold Group?
In September 2026, people searched for Birch Gold Group by name about 2,900 times in the United States, a 56.1% decrease from 11 months earlier. These searches made up 17.7% of all United States gold IRA company searches, placing Birch Gold Group second out of six companies. When we asked both ChatGPT and Google AI Overviews about gold IRA companies, Birch Gold Group appeared in three of the five answers and was the second most recommended of the six.
Birch Gold Group is the second most searched of 6 competitors and the second most recommended in the AI answers we collected.
American Hartford GoldShare of searches 32.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Birch Gold GroupShare of searches 17.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
GoldcoShare of searches 17.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Lear CapitalShare of searches 17.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Augusta Precious MetalsShare of searches 7.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top gold IRA companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Birch Gold Group was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Birch Gold Group is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Augusta Precious Metals4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Birch Gold Group3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Goldco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- American Hartford Gold2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Noble Gold2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lear Capital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gold IRA companies
5 answers
Asked ChatGPT
“What are the best gold IRA companies?”
Asked ChatGPT
“Who should I use to roll my 401(k) into gold?”
Asked ChatGPT
“Which precious metals IRA company has the lowest fees?”
Searched Google, AI Overview
“gold ira”
Searched Google, AI Overview
“gold ira companies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
How often do people search for Birch Gold Group compared with other United States gold IRA companies?
Share of searches by month for American Hartford Gold, Birch Gold Group, Goldco, Lear Capital, Augusta Precious Metals, Noble Gold. The figures are in the table below the chart.
View monthly share of searches table
| Month | American Hartford Gold | Birch Gold Group | Goldco | Lear Capital | Augusta Precious Metals | Noble Gold |
|---|---|---|---|---|---|---|
| Nov 2025 | 26.8% | 26.8% | 17.9% | 17.9% | 5.3% | 5.3% |
| Dec 2025 | 25.2% | 25.2% | 20.5% | 16.8% | 5% | 7.5% |
| Jan 2026 | 24.5% | 24.5% | 20% | 16.4% | 7.3% | 7.3% |
| Feb 2026 | 27.9% | 22.8% | 18.6% | 18.6% | 6.8% | 5.4% |
| Mar 2026 | 27.9% | 22.8% | 18.6% | 18.6% | 6.6% | 5.5% |
| Apr 2026 | 25.5% | 25.5% | 17% | 17% | 9% | 6.1% |
| May 2026 | 31.3% | 20.9% | 17.1% | 17.1% | 7.6% | 6.2% |
| Jun 2026 | 29.3% | 19.6% | 19.6% | 15.8% | 8.7% | 7.1% |
| Jul 2026 | 32.3% | 17.4% | 17.4% | 17.4% | 9.6% | 6% |
| Aug 2026 | 29.8% | 19.9% | 19.9% | 16% | 8.8% | 5.5% |
| Sep 2026 | 32.9% | 17.7% | 17.7% | 17.7% | 7.9% | 6.1% |
| Oct 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.9% | 5.4K | 0% | +3.1 points | |
| 2, held 2nd | 17.7% | 2.9K | -19.4% | -2.2 points | |
| 3, held 3rd | 17.7% | 2.9K | -19.4% | -2.2 points | |
| 4, held 4th | 17.7% | 2.9K | 0% | +1.7 points | |
| 5, held 5th | 7.9% | 1.3K | -18.8% | -0.9 points | |
| 6, held 6th | 6.1% | 1K | 0% | +0.6 points |
32.9%
Held 1st. 5.4K estimated branded searches, 0% vs prior month. Share +3.1 points.
17.7%
Held 2nd. 2.9K estimated branded searches, -19.4% vs prior month. Share -2.2 points.
3.
Goldco17.7%
Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -2.2 points.
17.7%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +1.7 points.
7.9%
Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.9 points.
6.1%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.6 points.
Compare popularity between Birch Gold Group and its closest rivals
- Birch Gold Group vs American Hartford Gold: compare popularity
- Birch Gold Group vs Goldco: compare popularity
- Birch Gold Group vs Lear Capital: compare popularity
- Birch Gold Group vs Augusta Precious Metals: compare popularity
- Birch Gold Group vs Noble Gold: compare popularity
- Compare Birch Gold Group with any brand
Every comparison with Birch Gold Group
5 comparisons
How has branded search demand for Birch Gold Group changed in the United States over the last 12 months?
3 findings
- Across the 11 months ending September 2026, estimated monthly branded searches for Birch Gold Group in the United States fell from 6.6K to 2.9K.
- Across the 11 months ending September 2026, Birch Gold Group’s share of searches among gold IRA companies in the United States decreased from 26.8% to 17.7%.
- Across the 11 months ending September 2026, Birch Gold Group’s share of searches among gold IRA companies in the United States peaked at 26.8% in November 2025 and was lowest at 17.4% in July 2026.
How did search popularity change for United States gold IRA companies in September 2026?
6 changes
In September 2026, American Hartford Gold gained share of searches among gold IRA companies in the United States, from 29.8% to 32.9%.
In September 2026, Lear Capital gained share of searches among gold IRA companies in the United States, from 16% to 17.7%.
In September 2026, Noble Gold gained share of searches among gold IRA companies in the United States, from 5.5% to 6.1%.
In September 2026, Birch Gold Group lost share of searches among gold IRA companies in the United States, from 19.9% to 17.7%.
In September 2026, Goldco lost share of searches among gold IRA companies in the United States, from 19.9% to 17.7%.
In September 2026, Augusta Precious Metals lost share of searches among gold IRA companies in the United States, from 8.8% to 7.9%.
How are Birch Gold Group’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Birch Gold Group’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- birch gold
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