Brandwave

Birch Gold Group vs Lear Capital:Which is more popular in the United States?

In September 2026, Birch Gold Group and Lear Capital were level in searches among gold IRA companies in the United States, with an estimated 2.9K branded searches each, at 17.7% of the total each. When we asked ChatGPT and Google AI Overviews about gold IRA companies, Birch Gold Group appeared in three of the five answers and Lear Capital in none.

Among gold IRA companies in the United States in September 2026

Who do people search for more?

Birch Gold Group and Lear Capital are searched for about as often as each other.

Birch Gold Group 2.9K searchesLear Capital 2.9K searches

Who does AI mention more?

Birch Gold Group, mentioned in 3 of 5 answers, Lear Capital in 0

Birch Gold Group in 3 of 5Lear Capital in 0 of 5

Who does AI recommend more?

Birch Gold Group, the only one of the two named

Birch Gold Group first in 3Lear Capital never named

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Top gold IRA companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Birch Gold Group was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lear Capital did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Birch Gold Group1st
  2. Lear Capital–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Birch Gold Group3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lear Capital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gold IRA companies

5 answers

  • Asked ChatGPT

    “What are the best gold IRA companies?”

    1. 3Birch Gold Group

  • Asked ChatGPT

    “Who should I use to roll my 401(k) into gold?”

    1. 3Birch Gold Group

  • Asked ChatGPT

    “Which precious metals IRA company has the lowest fees?”

    1. 1Birch Gold Group

  • Searched Google, AI Overview

    “gold ira”

    1. Searched Google, AI Overview

      “gold ira companies”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

      Is Birch Gold Group or Lear Capital more popular in search?

      This chart shows how often people search Google for Birch Gold Group and Lear Capital by name. Each line represents a brand's share of searches for all six gold IRA companies we track, month by month, from searches in United States.

      Birch Gold Group and Lear Capital among gold IRA companies in the United States, by month

      Share of searches by month for Birch Gold Group, Lear Capital. The figures are in the table below the chart.

      View monthly share of searches table
      MonthBirch Gold GroupLear Capital
      Nov 202526.8%17.9%
      Dec 202525.2%16.8%
      Jan 202624.5%16.4%
      Feb 202622.8%18.6%
      Mar 202622.8%18.6%
      Apr 202625.5%17%
      May 202620.9%17.1%
      Jun 202619.6%15.8%
      Jul 202617.4%17.4%
      Aug 202619.9%16%
      Sep 202617.7%17.7%
      Oct 2026——

      How has branded search for Birch Gold Group and Lear Capital changed in the United States over the last 12 months?

      3 findings

      How did search popularity change for United States gold IRA companies in September 2026?

      2 changes

      1. In September 2026, Lear Capital gained share of searches among gold IRA companies in the United States, from 16% to 17.7%.

      2. In September 2026, Birch Gold Group lost share of searches among gold IRA companies in the United States, from 19.9% to 17.7%.

      How are Birch Gold Group’s and Lear Capital’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Birch Gold Group’s and Lear Capital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Birch Gold Group

      1 branded search term

      • birch gold

      Lear Capital

      1 branded search term

      • lear capital

      How the Brand Demand Index is measured

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