Birch Gold Group vs Noble Gold:Which is more popular in the United States?
In September 2026, Birch Gold Group had more branded searches than Noble Gold among gold IRA companies in the United States. Birch Gold Group had about 2,900 branded searches, while Noble Gold had 1,000. Birch Gold Group made up 17.7% of all gold IRA company searches we track, and Noble Gold accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about gold IRA companies, Birch Gold Group appeared in three of the five answers and Noble Gold in two. Birch Gold Group was mentioned before Noble Gold in three out of four answers.
Who do people search for more?
Birch Gold Group, about 3 searches for every 1 for Noble Gold
Who does AI mention more?
Birch Gold Group, mentioned in 3 of 5 answers, Noble Gold in 2
Who does AI recommend more?
Birch Gold Group, named ahead of Noble Gold in 3 of 4 answers
Follow Birch Gold Group vs Noble Gold and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top gold IRA companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Birch Gold Group was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Noble Gold was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Birch Gold Group was listed before Noble Gold in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Birch Gold Group3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Noble Gold2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about gold IRA companies
5 answers
Asked ChatGPT
“What are the best gold IRA companies?”
Asked ChatGPT
“Who should I use to roll my 401(k) into gold?”
Asked ChatGPT
“Which precious metals IRA company has the lowest fees?”
Searched Google, AI Overview
“gold ira”
Searched Google, AI Overview
“gold ira companies”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Birch Gold Group or Noble Gold more popular in search?
This chart shows how often people search Google for Birch Gold Group and Noble Gold by name. Each line represents a brand's share of searches for all six gold IRA companies we track, month by month, from searches in United States.
Share of searches by month for Birch Gold Group, Noble Gold. The figures are in the table below the chart.
View monthly share of searches table
| Month | Birch Gold Group | Noble Gold |
|---|---|---|
| Nov 2025 | 26.8% | 5.3% |
| Dec 2025 | 25.2% | 7.5% |
| Jan 2026 | 24.5% | 7.3% |
| Feb 2026 | 22.8% | 5.4% |
| Mar 2026 | 22.8% | 5.5% |
| Apr 2026 | 25.5% | 6.1% |
| May 2026 | 20.9% | 6.2% |
| Jun 2026 | 19.6% | 7.1% |
| Jul 2026 | 17.4% | 6% |
| Aug 2026 | 19.9% | 5.5% |
| Sep 2026 | 17.7% | 6.1% |
| Oct 2026 | — | — |
How has branded search for Birch Gold Group and Noble Gold changed in the United States over the last 12 months?
3 findings
- Birch Gold Group was ahead of Noble Gold in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Birch Gold Group’s share of searches among gold IRA companies in the United States moved from 26.8% to 17.7%, and its estimated monthly branded searches moved from 6.6K to 2.9K.
- Across the 11 months ending September 2026, Noble Gold’s share of searches among gold IRA companies in the United States moved from 5.3% to 6.1%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for United States gold IRA companies in September 2026?
2 changes
In September 2026, Noble Gold gained share of searches among gold IRA companies in the United States, from 5.5% to 6.1%.
In September 2026, Birch Gold Group lost share of searches among gold IRA companies in the United States, from 19.9% to 17.7%.
How are Birch Gold Group’s and Noble Gold’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Birch Gold Group’s and Noble Gold’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birch Gold Group
1 branded search term
- birch gold
Noble Gold
1 branded search term
- noble gold
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.