Brandwave

How popular isNoble Gold?

In September 2026, people searched for Noble Gold by name about 1,000 times in the United States, a 23.1% decrease from 11 months earlier. These searches made up 6.1% of all United States gold IRA company searches, placing Noble Gold sixth out of six companies. When we asked both ChatGPT and Google AI Overviews about gold IRA companies, Noble Gold appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Noble Gold is the sixth most searched of 6 competitors and the fifth most recommended in the AI answers we collected.

  1. American Hartford GoldShare of searches 32.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. Birch Gold GroupShare of searches 17.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. GoldcoShare of searches 17.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Lear CapitalShare of searches 17.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Noble GoldShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top gold IRA companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Noble Gold was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Noble Gold is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Augusta Precious Metals1st
  2. Birch Gold Group2nd
  3. Goldco3rd
  4. American Hartford Gold4th
  5. Noble Gold5th
  6. Lear Capital–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Augusta Precious Metals4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birch Gold Group3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goldco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • American Hartford Gold2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Noble Gold2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lear Capital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gold IRA companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

How often do people search for Noble Gold compared with other United States gold IRA companies?

Noble Gold against gold IRA companies in the United States, by month

Share of searches by month for American Hartford Gold, Birch Gold Group, Goldco, Lear Capital, Augusta Precious Metals, Noble Gold. The figures are in the table below the chart.

View monthly share of searches table
MonthAmerican Hartford GoldBirch Gold GroupGoldcoLear CapitalAugusta Precious MetalsNoble Gold
Nov 202526.8%26.8%17.9%17.9%5.3%5.3%
Dec 202525.2%25.2%20.5%16.8%5%7.5%
Jan 202624.5%24.5%20%16.4%7.3%7.3%
Feb 202627.9%22.8%18.6%18.6%6.8%5.4%
Mar 202627.9%22.8%18.6%18.6%6.6%5.5%
Apr 202625.5%25.5%17%17%9%6.1%
May 202631.3%20.9%17.1%17.1%7.6%6.2%
Jun 202629.3%19.6%19.6%15.8%8.7%7.1%
Jul 202632.3%17.4%17.4%17.4%9.6%6%
Aug 202629.8%19.9%19.9%16%8.8%5.5%
Sep 202632.9%17.7%17.7%17.7%7.9%6.1%
Oct 2026——————

  1. 1.American Hartford Gold

    32.9%

    Held 1st. 5.4K estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.Birch Gold Group

    17.7%

    Held 2nd. 2.9K estimated branded searches, -19.4% vs prior month. Share -2.2 points.

  3. 3.Goldco

    17.7%

    Held 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -2.2 points.

  4. 4.Lear Capital

    17.7%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +1.7 points.

  5. 5.Augusta Precious Metals

    7.9%

    Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.9 points.

  6. 6.Noble Gold

    6.1%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare popularity between Noble Gold and its closest rivals

Every comparison with Noble Gold

5 comparisons

How has branded search demand for Noble Gold changed in the United States over the last 12 months?

3 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Noble Gold in the United States fell from 1.3K to 1K.
  • Across the 11 months ending September 2026, Noble Gold’s share of searches among gold IRA companies in the United States increased from 5.3% to 6.1%.
  • Across the 11 months ending September 2026, Noble Gold’s share of searches among gold IRA companies in the United States peaked at 7.5% in December 2025 and was lowest at 5.3% in November 2025.

How did search popularity change for United States gold IRA companies in September 2026?

6 changes

  1. In September 2026, American Hartford Gold gained share of searches among gold IRA companies in the United States, from 29.8% to 32.9%.

  2. In September 2026, Lear Capital gained share of searches among gold IRA companies in the United States, from 16% to 17.7%.

  3. In September 2026, Noble Gold gained share of searches among gold IRA companies in the United States, from 5.5% to 6.1%.

  4. In September 2026, Birch Gold Group lost share of searches among gold IRA companies in the United States, from 19.9% to 17.7%.

  5. In September 2026, Goldco lost share of searches among gold IRA companies in the United States, from 19.9% to 17.7%.

  6. In September 2026, Augusta Precious Metals lost share of searches among gold IRA companies in the United States, from 8.8% to 7.9%.

How are Noble Gold’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Noble Gold’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • noble gold

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How the Brand Demand Index is measured

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