Goldco vs Noble Gold:Which is more popular in the United States?
In September 2026, Goldco had more branded searches than Noble Gold among gold IRA companies in the United States. Goldco had about 2,900 branded searches, while Noble Gold had 1,000. Goldco made up 17.7% of all gold IRA company searches we track, and Noble Gold accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about gold IRA companies, Goldco appeared in three of the five answers and Noble Gold in two. Goldco was mentioned before Noble Gold in two out of three answers that named either.
Who do people search for more?
Goldco, about 3 searches for every 1 for Noble Gold
Who does AI mention more?
Goldco, mentioned in 3 of 5 answers, Noble Gold in 2
Who does AI recommend more?
Goldco, named ahead of Noble Gold in 2 of 3 answers
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Top gold IRA companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Goldco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Noble Gold was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Goldco was listed before Noble Gold in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Goldco1st
Noble Gold2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Goldco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Noble Gold2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about gold IRA companies
5 answers
Asked ChatGPT
“What are the best gold IRA companies?”
Asked ChatGPT
“Who should I use to roll my 401(k) into gold?”
Asked ChatGPT
“Which precious metals IRA company has the lowest fees?”
Searched Google, AI Overview
“gold ira”
Searched Google, AI Overview
“gold ira companies”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Goldco or Noble Gold more popular in search?
This chart shows how often people search Google for Goldco and Noble Gold by name. Each line represents a brand's share of searches for all six gold IRA companies we track, month by month, from searches in United States.
Share of searches by month for Goldco, Noble Gold. The figures are in the table below the chart.
View monthly share of searches table
| Month | Goldco | Noble Gold |
|---|---|---|
| Nov 2025 | 17.9% | 5.3% |
| Dec 2025 | 20.5% | 7.5% |
| Jan 2026 | 20% | 7.3% |
| Feb 2026 | 18.6% | 5.4% |
| Mar 2026 | 18.6% | 5.5% |
| Apr 2026 | 17% | 6.1% |
| May 2026 | 17.1% | 6.2% |
| Jun 2026 | 19.6% | 7.1% |
| Jul 2026 | 17.4% | 6% |
| Aug 2026 | 19.9% | 5.5% |
| Sep 2026 | 17.7% | 6.1% |
| Oct 2026 | — | — |
How has branded search for Goldco and Noble Gold changed in the United States over the last 12 months?
3 findings
- Goldco was ahead of Noble Gold in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Goldco’s share of searches among gold IRA companies in the United States moved from 17.9% to 17.7%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 11 months ending September 2026, Noble Gold’s share of searches among gold IRA companies in the United States moved from 5.3% to 6.1%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for United States gold IRA companies in September 2026?
2 changes
In September 2026, Noble Gold gained share of searches among gold IRA companies in the United States, from 5.5% to 6.1%.
In September 2026, Goldco lost share of searches among gold IRA companies in the United States, from 19.9% to 17.7%.
How are Goldco’s and Noble Gold’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Goldco’s and Noble Gold’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Goldco
1 branded search term
- goldco
Noble Gold
1 branded search term
- noble gold
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