Augusta Precious Metals vs Noble Gold:Which is more popular in the United States?
In September 2026, Augusta Precious Metals had more branded searches than Noble Gold among gold IRA companies in the United States. Augusta Precious Metals had about 1,300 branded searches, while Noble Gold had 1,000. Augusta Precious Metals made up 7.9% of all gold IRA company searches we track, and Noble Gold accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about gold IRA companies, Augusta Precious Metals appeared in four of the five answers and Noble Gold in two. Augusta Precious Metals was mentioned before Noble Gold in every answer.
Who do people search for more?
Augusta Precious Metals, about 30% more searches than Noble Gold
Who does AI mention more?
Augusta Precious Metals, mentioned in 4 of 5 answers, Noble Gold in 2
Who does AI recommend more?
Augusta Precious Metals, named ahead of Noble Gold in every answer
Follow Augusta Precious Metals vs Noble Gold and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top gold IRA companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Augusta Precious Metals was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Noble Gold was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Augusta Precious Metals was listed before Noble Gold in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Augusta Precious Metals4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Noble Gold2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about gold IRA companies
5 answers
Asked ChatGPT
“What are the best gold IRA companies?”
Asked ChatGPT
“Who should I use to roll my 401(k) into gold?”
Asked ChatGPT
“Which precious metals IRA company has the lowest fees?”
Searched Google, AI Overview
“gold ira”
Searched Google, AI Overview
“gold ira companies”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Augusta Precious Metals or Noble Gold more popular in search?
This chart shows how often people search Google for Augusta Precious Metals and Noble Gold by name. Each line represents a brand's share of searches for all six gold IRA companies we track, month by month, from searches in United States.
Share of searches by month for Augusta Precious Metals, Noble Gold. The figures are in the table below the chart.
View monthly share of searches table
| Month | Augusta Precious Metals | Noble Gold |
|---|---|---|
| Nov 2025 | 5.3% | 5.3% |
| Dec 2025 | 5% | 7.5% |
| Jan 2026 | 7.3% | 7.3% |
| Feb 2026 | 6.8% | 5.4% |
| Mar 2026 | 6.6% | 5.5% |
| Apr 2026 | 9% | 6.1% |
| May 2026 | 7.6% | 6.2% |
| Jun 2026 | 8.7% | 7.1% |
| Jul 2026 | 9.6% | 6% |
| Aug 2026 | 8.8% | 5.5% |
| Sep 2026 | 7.9% | 6.1% |
| Oct 2026 | — | — |
How has branded search for Augusta Precious Metals and Noble Gold changed in the United States over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending September 2026: Augusta Precious Metals took it in February 2026.
- Across the 11 months ending September 2026, Augusta Precious Metals’ share of searches among gold IRA companies in the United States moved from 5.3% to 7.9%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 11 months ending September 2026, Noble Gold’s share of searches among gold IRA companies in the United States moved from 5.3% to 6.1%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for United States gold IRA companies in September 2026?
2 changes
In September 2026, Noble Gold gained share of searches among gold IRA companies in the United States, from 5.5% to 6.1%.
In September 2026, Augusta Precious Metals lost share of searches among gold IRA companies in the United States, from 8.8% to 7.9%.
How are Augusta Precious Metals’ and Noble Gold’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Augusta Precious Metals’ and Noble Gold’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Augusta Precious Metals
1 branded search term
- augusta precious metals
Noble Gold
1 branded search term
- noble gold
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.