Augusta Precious Metals vs Birch Gold Group:Which is more popular in the United States?
In September 2026, Birch Gold Group had more branded searches than Augusta Precious Metals among gold IRA companies in the United States. Birch Gold Group had about 2,900 branded searches, while Augusta Precious Metals had 1,300. Birch Gold Group made up 17.7% of all gold IRA company searches we track, and Augusta Precious Metals accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about gold IRA companies, Augusta Precious Metals appeared in four of the five answers and Birch Gold Group in three. Augusta Precious Metals was mentioned before Birch Gold Group in three out of four answers.
Who do people search for more?
Birch Gold Group, about 2 searches for every 1 for Augusta Precious Metals
Who does AI mention more?
Augusta Precious Metals, mentioned in 4 of 5 answers, Birch Gold Group in 3
Who does AI recommend more?
Augusta Precious Metals, named ahead of Birch Gold Group in 3 of 4 answers
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Top gold IRA companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Augusta Precious Metals was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Birch Gold Group was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Augusta Precious Metals was listed before Birch Gold Group in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Augusta Precious Metals4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Birch Gold Group3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gold IRA companies
5 answers
Asked ChatGPT
“What are the best gold IRA companies?”
Asked ChatGPT
“Who should I use to roll my 401(k) into gold?”
Asked ChatGPT
“Which precious metals IRA company has the lowest fees?”
Searched Google, AI Overview
“gold ira”
Searched Google, AI Overview
“gold ira companies”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Augusta Precious Metals or Birch Gold Group more popular in search?
This chart shows how often people search Google for Augusta Precious Metals and Birch Gold Group by name. Each line represents a brand's share of searches for all six gold IRA companies we track, month by month, from searches in United States.
Share of searches by month for Birch Gold Group, Augusta Precious Metals. The figures are in the table below the chart.
View monthly share of searches table
| Month | Birch Gold Group | Augusta Precious Metals |
|---|---|---|
| Nov 2025 | 26.8% | 5.3% |
| Dec 2025 | 25.2% | 5% |
| Jan 2026 | 24.5% | 7.3% |
| Feb 2026 | 22.8% | 6.8% |
| Mar 2026 | 22.8% | 6.6% |
| Apr 2026 | 25.5% | 9% |
| May 2026 | 20.9% | 7.6% |
| Jun 2026 | 19.6% | 8.7% |
| Jul 2026 | 17.4% | 9.6% |
| Aug 2026 | 19.9% | 8.8% |
| Sep 2026 | 17.7% | 7.9% |
| Oct 2026 | — | — |
How has branded search for Augusta Precious Metals and Birch Gold Group changed in the United States over the last 12 months?
3 findings
- Birch Gold Group was ahead of Augusta Precious Metals in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Augusta Precious Metals’ share of searches among gold IRA companies in the United States moved from 5.3% to 7.9%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 11 months ending September 2026, Birch Gold Group’s share of searches among gold IRA companies in the United States moved from 26.8% to 17.7%, and its estimated monthly branded searches moved from 6.6K to 2.9K.
How did search popularity change for United States gold IRA companies in September 2026?
2 changes
In September 2026, Birch Gold Group lost share of searches among gold IRA companies in the United States, from 19.9% to 17.7%.
In September 2026, Augusta Precious Metals lost share of searches among gold IRA companies in the United States, from 8.8% to 7.9%.
How are Augusta Precious Metals’ and Birch Gold Group’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Augusta Precious Metals’ and Birch Gold Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Augusta Precious Metals
1 branded search term
- augusta precious metals
Birch Gold Group
1 branded search term
- birch gold
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